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Lecture Economics (19/e) - Chapter 12: The demand for resources

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In this chapter, students will be able to understand: Explain the significance of resource pricing, convey how the marginal revenue productivity of a resource relates to a firm''s demand for that resource, list the factors that increase or decrease resource demand, discuss the determinants of elasticity of resource demand, determine how a competitive firm selects its optimal combination of resources.

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The Demand for Resources

McGraw­Hill/Irwin         Copyright © 2012 by The McGraw­Hill Companies, Inc. All rights reserved.

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Resource Pricing

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(good and resource)

change in resource (labor)

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•Rule for employing resources:

Marginal Revenue

Unit Change in Resource Quantity

Marginal Resource Cost = Change in Total (Resource) Cost

Unit Change in Resource Quantity

Resource Demand

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Quantity of Resource Demanded

MRP as Resource Demand

(1) Units of Resource

(2) Total Product (Output)

(3) Marginal Product (MP)

(4) Product Price

(5) Total Revenue, (2) X (4)

(6) Marginal Revenue Product (MRP)

0 1 2 3 4 5 6 7

0 7 13 18 22 25 27 28

7 6 5 4 3 2 1

$2 2 2 2 2 2 2 2

$ 0 14 26 36 44 50 54 56

$14 12 10 8 6 4 2

] ] ] ] ] ] ]

] ] ] ] ] ] ]

1 2 3 4 5 6 7

0 -2

2 4 6 8 10 12 14 16

$18

D=MRP

Purely

Competitive

Firm’s

Demand for

A Resource

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0 1 2 3 4 5 6 7

0 7 13 18 22 25 27 28

7 6 5 4 3 2 1

$2.80 2.60 2.40 2.20 2.00 1.87 1.75 1.65

$ 0.00 18.20 31.20 39.60 44.00 46.25 47.25 46.20

$18.20 13.00 8.40 4.40 2.25 1.00 -1.05

] ] ] ] ] ] ]

] ] ] ] ] ] ]

1 2 3 4 5 6 7 0

-2

2 4 6 8 10 12 14 16

$18

Quantity of Resource Demanded

D=MRP

(Pure Competition)

Imperfectly

Competitive

Firm’s

Demand for

A Resource

D=MRP

(Imperfect Competition)

MRP as Resource Demand

(1) Units of Resource

(2) Total Product (Output)

(3) Marginal Product (MP)

(4) Product Price

(5) Total Revenue, (2) X (4)

(6) Marginal Revenue Product (MRP)

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Determinants of Resource Demand

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resources

complementary resources

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Occupational Employment Trends

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Erd = Percentage Change in Resource Quantity Percentage Change in Resource Price

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output

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output

yields the same marginal product

Marginal Product

Of Labor (MPL) Price of Labor (PL)

Marginal Product

Of Capital (MPC) Price of Capital (PC)

=

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price

MRPL

PL

MRPC

PC

MRPL

PL = and PC = MRPC

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distributed

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profit-maximizing combination of

labor and capital

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