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Lecture Principles of economics - Chapter 12: Aggregate demand and aggregate supply

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This chapter introduces the model’s two key pieces—the aggregate-demand curve and the aggregatesupply curve. After getting a sense of the overall structure of the model in this chapter, we examine the pieces of the model in more detail in the next two chapters.

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SHORT-RUN ECONOMIC FLUCTUATIONS

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• In some years normal growth does not occur, 

causing a recession.  

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Short-Run Economic Fluctuations

• A recession is a period of declining real 

incomes, and rising unemployment

• A depression is a severe recession

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Figure 1 A Look At Short-Run Economic

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THREE KEY FACTS ABOUT

ECONOMIC FLUCTUATIONS

• Most macroeconomic variables fluctuate 

together

• Most macroeconomic variables that measure some  type of income or production fluctuate closely 

together. 

• Although many macroeconomic variables fluctuate  together, they fluctuate by different amounts.

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Figure 1 A Look At Short-Run Economic

1965 1970 1975 1980 1985 1990 1995 2000

Investment spending

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THREE KEY FACTS ABOUT ECONOMIC FLUCTUATIONS

• As output falls, unemployment rises

• Changes in real GDP are inversely related to  changes in the unemployment rate.

• During times of recession, unemployment rises  substantially.

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Figure 1 A Look At Short-Run Economic

1965 1970 1975 1980 1985 1990 1995 2000

Unemployment rate

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EXPLAINING SHORT-RUN ECONOMIC FLUCTUATIONS

• The assumption of monetary neutrality is not appropriate  when studying year­to­year changes in the economy.

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The Basic Model of Economic Fluctuations

• Two variables are used to develop a model to analyze the short­run fluctuations

• The economy’s output of goods and services 

measured by real GDP.

• The overall price level measured by the CPI or the  GDP deflator.

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The Basic Model of Economic Fluctuations

• The Basic Model of Aggregate Demand and 

Aggregate Supply

• The aggregate­demand curve shows the quantity of  goods and services that households, firms, and the  government want to buy at each price level.

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Figure 2 Aggregate Demand and Aggregate

Supply

Quantity of Output

Price

Level

0

Aggregate supply

Aggregate demand

Equilibrium output Equilibrium

price level

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Figure 3 The Aggregate-Demand Curve

Quantity of Output

Price Level

0

Aggregate demand

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Why the Aggregate-Demand Curve Is

Downward Sloping

• The Price Level and Consumption:  The Wealth Effect

• The Price Level and Investment:  The Interest Rate Effect

• The Price Level and Net Exports:  The 

Exchange­Rate Effect

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Why the Aggregate-Demand Curve Is

Downward Sloping

• The Price Level and Consumption:  The Wealth Effect

• A decrease in the price level makes consumers feel  more wealthy, which in turn encourages them to 

spend more.  

• This increase in consumer spending means larger  quantities of goods and services demanded.

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• This increase in investment spending means a larger  quantity of goods and services demanded.

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Why the Aggregate-Demand Curve Is

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Copyright © 2004 South-Western

Why the Aggregate-Demand Curve Might

Shift

• The downward slope of the aggregate demand curve shows that a fall in the price level raises the overall quantity of goods and services 

demanded

• Many other factors, however, affect the 

quantity of goods and services demanded at any given price level. 

• When one of these other factors changes, the 

aggregate demand curve shifts

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Why the Aggregate-Demand Curve Might

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capital, and natural resources and on the available  technology used to turn these factors of production  into goods and services. 

• The price level does not affect these variables in the  long run.

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Figure 4 The Long-Run Aggregate-Supply Curve

Quantity of Output

in the long run.

P

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THE AGGREGATE-SUPPLY

CURVE

• The Long­Run Aggregate­Supply Curve

• The long­run aggregate­supply curve is vertical at  the natural rate of output.

• This level of production is also referred to as 

potential output or full­employment output.

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Why the Long-Run Aggregate-Supply Curve Might Shift

• Any change in the economy that alters the 

natural rate of output shifts the long­run 

aggregate­supply curve

• The shifts may be categorized according to the various factors in the classical model that affect output

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Figure 5 Long-Run Growth and Inflation

Quantity of Output

0

Long-run aggregate supply,

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A New Way to Depict Long-Run Growth and Inflation

• Short­run fluctuations in output and price level should be viewed as deviations from the 

continuing long­run trends

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Why the Aggregate-Supply Curve Slopes

Upward in the Short Run

• In the short run, an increase in the overall level 

of prices in the economy tends to raise the 

quantity of goods and services supplied

• A decrease in the level of prices tends to reduce the quantity of goods and services supplied

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Figure 6 The Short-Run Aggregate-Supply Curve

Quantity of Output

Price

Level

0

Short-run aggregate supply

1 A decrease

in the price

level

2 reduces the quantity

of goods and services supplied in the short run.

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Why the Aggregate-Supply Curve Slopes Upward in the Short Run

• The Misperceptions Theory

• The Sticky­Wage Theory

• The Sticky­Price Theory

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Copyright © 2004 South-Western

Why the Aggregate-Supply Curve Slopes

Upward in the Short Run

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Why the Aggregate-Supply Curve Slopes

Upward in the Short Run

• The Sticky­Wage Theory

• Nominal wages are slow to adjust, or are “sticky” in  the short run:

• Wages do not adjust immediately to a fall in the price  level.

• A lower price level makes employment and production  less profitable.

• This induces firms to reduce the quantity of goods and  services supplied.

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• This depresses sales, which induces firms to reduce the  quantity of goods and services they produce.

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Why the Short-Run Aggregate-Supply Curve Might Shift

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Copyright © 2004 South-Western

Why the Aggregate Supply Curve Might Shift

• An increase in the expected price level reduces the quantity of goods and services supplied and shifts the short­run aggregate supply curve to 

the left

• A decrease in the expected price level raises the quantity of goods and services supplied and 

shifts the short­run aggregate supply curve to 

the right

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Figure 7 The Long-Run Equilibrium

Natural rate

of output

Quantity of Output

Price

Level

0

Short-run aggregate supply

Long-run aggregate supply

Aggregate demand

A Equilibrium

price

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Figure 8 A Contraction in Aggregate Demand

Quantity of Output

2 causes output to fall in the short run

3 but over time, the short-run aggregate-supply curve shifts

4 and output returns

to its natural rate.

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TWO CAUSES OF ECONOMIC

FLUCTUATIONS

• Shifts in Aggregate Demand

• In the short run, shifts in aggregate demand cause  fluctuations in the economy’s output of goods and  services.

• In the long run, shifts in aggregate demand affect  the overall price level but do not affect output.

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• Output falls below the natural rate of employment.

• Unemployment rises.

• The price level rises.

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Figure 10 An  Adverse Shift in Aggregate Supply

Quantity of Output

2 causes output to fall

1 An adverse shift in the run aggregate-supply curve

short-Short-run aggregate

supply, AS

Long-run aggregate supply

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The Effects of a Shift in Aggregate Supply

simultaneously.

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The Effects of a Shift in Aggregate Supply

• Policy Responses to Recession

• Policymakers may respond to a recession in one of  the following ways:

• Do nothing and wait for prices and wages to adjust.

• Take action to increase aggregate demand by using  monetary and fiscal policy.

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Figure 11 Accommodating an Adverse Shift in

Aggregate Supply

Quantity of Output

Natural rate

of output

Price Level

0

Short-run aggregate

supply, AS

Long-run aggregate supply

by expanding aggregate demand

1 When short-run aggregate supply falls

AD2

C

P3

Copyright © 2004 South-Western

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• All societies experience short­run economic fluctuations around long­run trends. 

• These fluctuations are irregular and largely 

unpredictable

• When recessions occur, real GDP and other 

measures of income, spending, and production fall, and unemployment rises

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supply.

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• The aggregate­demand curve slopes downward for three reasons:  a wealth effect, an interest 

rate effect, and an exchange rate effect

• Any event or policy that changes consumption, investment, government purchases, or net 

exports at a given price level will shift the 

aggregate­demand curve

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