At the end of this lecture, students should be able to: Define demand and supply; know determinants of demand and supply; understand demand/supply schedule, individual demand/supply curve, market demand/supply curve; determine the market equilibrium price and its function.
Trang 1Demand and Supply Analysis
Trang 2Learning Objectives
At the end of this lecture, students should be able
to
• Define demand and supply
• Know determinants of demand and supply
• Understand Demand/supply Schedule,
individual demand/supply curve, market
demand/supply curve
• Determine the market equilibrium price and
its function
Trang 3What is Demand?
buyers are willing and able to buy at a particular price over a given period of time.
It is all these things backed by a willingness and ability to
Trang 5Individual and Market Demand
• Individual Demand; these are the various
quantities of goods and services individuals are willing and able to buy at various prices over a period of time.
• Market Demand; this is the sum or total of
various quantities of goods and services all consumers in the market willing and able to buy at various prices over a period of time.
Trang 6Individual and Market demand schedule
Price $ Individual
consumer A
Individual consumer B
Trang 7The demand curve
Trang 8The demand curve:
The demand for potatoes (monthly)
Trang 9A
Market demand for potatoes (monthly)
Demand
Trang 14What is the nature of the
demand curve?
Negatively sloping from left to right
Trang 15Factors that affect demand
• Price of Complements- milk/tea
• Substitutes: price of commodity with many substitutes is very sensitive to change- butter and margarine
Trang 16Pr= Price of related product
T= Taste and preferences
N= Number of household/ consumers E= Expectation about future prices
Trang 17Change in Quantity
Demanded and Change
in Demand
Trang 18Change in Quantity Demanded
• A change in quantity demanded is
caused by the change in price of the product itself h olding other factors constant
• It is also known as movement along
the same demand curve
Trang 19P1
Trang 20Change in Demand/Shifts in the
demand curve
A change in quantity caused by a
change in other factors affecting dd apart from PRICE Such as income, price of related product, taste and
preference, etc.
Trang 23Types of goods
• Normal or superior goods (income
increases, demand increases)
• Inferior goods (income increases,
demand decreases)
• Giffen Goods (prices increases dd
increases and vice versa)
Trang 24The Supply
• Supply is the various quantities of goods
and services, producers are willing and able
to offer for sale at a particular price over a given period of time
• It states that, other things being equal, the
quantity of a commodity offered in a given market at a given time tends to vary directly with its price
• The higher the price, the greater will be the
quantity which sellers will be willing to supply and vice versa.
• Positive correlation between price and
quantity supplied
Trang 25Individual and Industry supply
• Individual Supply; these are the various
quantities of goods and services that an individual producer is willing and able to supply at a particular price over a period of time.
• Industry Supply; this is the total goods and
services which producers within an industry are willing and able to supply at a particular price within a given period of time.
Trang 26Individual and Industry Supply
Trang 27The supply curve
Trang 28The supply curve:The supply of potatoes (monthly)
Trang 29Q
100 a
Trang 34Determinant of Supply
• Price of the commodity
• Price of other commodities
• The cost of production
• The level of Technology
• Taxes and subsidies
• The cash position of producers
• Expectation of changes in price
Trang 35Qs=g(P,Pr,Pi,G,T,E, ) Qs= Qty supply
P= Price
Pr= Price of the related good
Pi= Price of input
Trang 36Change in Quantity Supplied and Change
in Supply
Trang 37Change in Quantity Supplied
offered for sale caused by a change in the price of the product itself.
Trang 39Change in Supply /Shifts in the
supply curve
A change in quantity offered
for sale caused by a change in all factors affecting supply
apart from price
Trang 43Demand and supply analysis
Market equilibrium
Trang 44Equilibrium price and output :
The Market Demand and Supply of Potatoes (Monthly)
Trang 49Demand and supply analysis
Effect of shift in the
demand curve
Trang 53Effect of a shift in the demand curve
Trang 56Demand and supply analysis
Effect of shift in the
supply curve
Trang 61Decrease in SS, dd constant
It will lead to increase
in price
Trang 63SS increases, dd constant
It will lead to decrease
in price
Trang 64Effect of a shift in the supply curve