3 pricing, packaging, positioning tủ tài liệu bách khoa

...- YOUR GAME PLAN Idea Mapping, The Immersion Strategy, Your Profit Playbook Content That Sells, The Art of Authentic Self-Promotion, Your Lead-Generating Website The Psychology of Mon

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Creating a Product That Sells

- YOUR GAME PLAN

Idea Mapping, The Immersion Strategy, Your Profit Playbook

Content That Sells, The Art of Authentic Self-Promotion, Your Lead-Generating Website

The Psychology of Monetization, Blue Sky Brainstorming

HAT YOU'LL LEARN IN THIS LESSON

• • • • • • • • • • • • •

A seminar?

is delighted to pay for?

these took me YEARS to learn

ZERO TO L LAUNCH: HERE EARE

• • • • • • • • • • • • •

our Profit Playbook

THERE'S A HUGE DIFFERENCE

• • • • • • • • • • • • •

BE ARE OF ''I SHOULD MAKE

• • • • • • • • • • • • •

revenue (often in the same amount of time you'd spend anyways)

one?

with packaging

INTRODUCTION TO PACKAGING

• • • • • • • • • • • • •

solution to a problem the format is secondary

Let's look at some real examples

Find Your First Profitab ~ ~e Idea e-book

lf you h ave n't yet, be sure to down l oad the 67-page e-book be l ow

Once you ' ve down l oaded thee - book, watch these v i deos to d i g deeper i nto the concepts

1 Introduction

2 Why Finding A Pr ~ ofitabl ~ e Idea Is Difficult

3 The Biggest Barriers to E ~ arning More

4 How to Validate y ~ our I ~ deas

5 The Pay Certainty Technique

6 Doing Market Resear ~ ch

7 Closing the Sale

B Speaking Your Pl'lospects ' Language

9 5 Common Fears About Earning Mor ~ e

10 3 Case Studies

-In this program youtre golng to learn how to write marketing copy v ~ otlU ~earn how to use

words to sell your products , and se rvlces I aJrtd how to actually , g , at your prod ums and

servioes tc • sen themselves•'

In Session 1, you'll get 1 o mlndsets for oopyvu~lng success and you'll also be doing an

~ exercise that helps you take action Copywrithlg Js about leamlng to use wor , ds in a way that gr.abs attention, tr 1 lggers curiosity and lnt ~ erest, and then gets people to *ake action

Copyw~iting ~ g~ves you the ~ confide nee to se II your product or service again and again in any envaro nment

What I 1

y r ou t r o g r et these e~erc:l.s ~ es done ,

I hav l e a VERY sJmple method , , , r ene that: d oesn!t r g i v l e y r O r U the ~ aptian i fJf r ~' r g i r Ving Up 1

' and S r cr , ewing

y r ours r alf r OVer: and t if you!r r a f · r eaUy s ~ enious about th i s' I'm ! l g r c r lng t r o let y r DU [n in ,a s ~ eoond

The way ft w , orks is simpfe

Ev r ery single W r eek day you~u receiv r e , a.Jn r e-maiil with r a fuU r oopy of a TESTED, PROVEN~ WINNING , ad

t ~ o wr~t ~ e O r ut by hand

Y r c ur jab is , , 0 , simply s&t , aside , so minu1: r eS t r O S t n hour (I r r eCC r mm r end ftrst thing ~n the m orn ' i n , g

immediab!l l y aft r er r g r ett t ing up) , and do it

Consult ing Interview Pr ~ eparation

I n te rview · M a : ste ry : : 4 H ou r s of Inte r v i ew P r ep/Case Stud i es , ;

Int~o to l n:t ~ erviews : : 1 H ou r of Inte r v i ew P r ep/Case Stud i es

The M C Consult i ng Ca ; se B ank : 5.50+ cases an d PSTs 'f r o m

25 · + f ir ms and 6 r eg ions; i nclu des a f r ee co · py o f The Cons.uJtjng

Bible

The Cons u H:in g Interview · B i bte : 300+ pages o · f i ns i de r sec r ets

tn co nsu l i ng cases, PSTs, and f i t i nterv i ews; i nclu de s 4 easy - t o use f amewo r ks, sco ri ng gu i des, SO+ f i t i nterv i ew

-quest i ons/answe r s, and 16 cases t o do a l one o r w i th a pa r tne r

www escapefromcubiclenation.com/

.7

lookhtg for Pu<s bJog? from corp o ra -e pri s on e r

Sedona Writing Retreat

PACKAGING: MY RECOMMENDATION

• • • • • • • • • • • • •

you'd like to use a different format, you absolutely can

NO LET'S LOOK

AT PRICING

PRICING

POSITIONING

NO LET'S LOOK

PRICING

POSITIONING

INTRODUCTION TO PRICING

• • • • • • • • • • • • •

ebook) Here's what I learned

yours, it probably doesn't

defined price range you should charge depending on what you're selling

THE TAXONOMY OF PRICING

• • • • • • • • • • • • •

HAT'S ITK THE ''7''5?

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The answer to the eternal question: Why do so many prices end in "7" or "g"? Which is better?

PRICING: MY RECOMMENDATION

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initial pricing around the $50 range

increase the price aggressively

I

FINALLY, LET'S LOOK AT

INTRODUCTION TO POSITIONING

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perhaps the most powerful and challenging of them all

paralyze people (including me) from launching

HAT POSITIONING IS

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to their other options

("We Try Harder")

friends, free information, or even doing nothing

HAT POSITIONING IS NOT

• • • • • • • • • • • • •

POSITIONING EXAMPLE: CARS

POSITIONING EXAMPLE: CARS

HICH OF THESE IS CORRECT?

• • • • • • • • • • • • •

what your market responds to

different market than people who buy Toyotas

POSITIONING EXAMPLE: GYMS

POSITIONING EXAMPLE: GYMS

• • • • • • • • • • • • •

Positioned towards serious gym goers (photos of famous bodybuilders on the wall)

low prices appeal to beginners)

Positioned as luxury fitness (offers full service spas, daycare,

Positioned as a community (everyone does the same workout;

members are "Crossfitters;" gyms are "boxes")

OULD YOU POSITION

A LIFE COACH?

• • • • • • • • • • • • •

of them make no money)

www.inspiredsolutionscoach.com/

Coa 1 ching

De-st re ss Unw i nd Get , a G r ip Get it done , Move Forwa r d Have Mo r e Fun P l ay Big Dream Bigge r

Ce nt e r You r Sou t C r ea te Your L i f e l i ve Happier,

Feel Bette r Make a n Impact love Out loud

Ta me Your Finances Free You r Sou l !

There is a Solution

Abo u t

Welcome My n ame i s Hunter Phoe n ix rm a M ' aster Cert i fr ed Coac h t nat specia l izes i n

worki n g w i h busy profess i o n a l ! s jus t like you I help me n and women r educe stress &

overw hel m, and st r ike a swee t -spot between accelerated growth and extreme se l f-ca re

T hink o f a '" perso n a l trai n er ' ' fo r your l ife, career ~ success a n d your sou l A combinatio n of

Hunter Phoenix

www geminiferrie com/

Home

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I specialize In working with women who a~e~

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3 UESTIONS TO HELP YOU FIND

YOUR PRODUCT POSITIONING

• • • • • • • • • • • • •

[REASON]."

like [SOMETHING EVERYONE UNDERSTANDS], but [REASON WHY IT'S

DIFFERENT]."

3 When customers explain why they bought it, they'll say: "It was absolutely worth it,

because [REASON]."

EXAMPLE: 50 PROVEN EMAIL SCRIPTS

• • • • • • • • • • • • •

hours writing a single email, especially if it's really important!"

that you can basically copy and paste into different situations."

write every day? Plus I can totally see a good email being the difference between

getting a job and getting ignored."

3 MORE EXAMPLES OF

GREAT POSITIONING

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exactly what they want

start day right, and you' 11 be fine."

time) and turns it around on its head

POSITIONING: MY RECOMMENDATION

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real words they would say if they saw it

positioning will evolve

kind of messaging resonates with them most

Decide how you want your product

to be perceived, then test it!

PRICING, PACKAGING, & POSITIONING:

KEY TAKEA AYS

• • • • • • • • • • • • •

start with a cheap ebook

problem-everything else is a detail

ACTION STEP

product be?

your product?

customers to perceive your solution?

process I use to create video products from

scratch