3 the art of authentic self promotion tủ tài liệu bách khoa

Content That Sells: The 10X Power of Being Remarkable ..... In the last exercise, you created your first piece of remarkable content and brainstormed a few sites that would benefit from

-How to Break Through the Noise and Build a Powerful Online Presence

60 SECOND RECAP

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The Psychology of Traffic: David Beats Goliath

Content That Sells: The 10X Power of Being Remarkable

In the last exercise, you created your first piece of remarkable content and

brainstormed a few sites that would benefit from your material

Creating remarkable content always takes longer than expected, but when it clicks, it'll pay dividends forever Be patient as you navigate the process

HAT YOU'LL LEARN IN THIS LESSON

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How to go from o to 1,000 email subscribers and beyond, in the shortest time possible

The exact scripts you can use to promote yourself authentically, without being spammy,

annoying, or desperate

How to turn tactics and techniques into an sustainable, long-term, traffic-generating system

Note: Don't worry if you don't have a website yet Learn the material now, and you'll be ready

to apply it as soon as your site is up and running

ZERO TO LAUNCH: HERE EARE

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We've gone through Idea Mapping, immersed ourselves in our market, and created our Profit Playbook We all pay to learn things from other experts who've been there and can help us navigate the waters

We've learned about the power of being remarkable and practiced creating truly

remarkable material

Now let's talk about how to start building an audience and sharing our material with

the world

THE CURE-ALL OF TRAFFIC

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Traffic is the lifeblood of any online business

It's the cure-all: Get enough traffic, and you can filter through it to find your true audience of fans, followers, & customers

There's only one problem

TRAFFIC MAKES PEOPLE

GO A LITTLE CRAZY!

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You know the type: Always chasing the shiniest new tactic of the week, constantly

feeling frazzled, guilty, and aimless

Result: A downward spiral where they spend go% of their time on low-value activities

that attract low-value readers

I call this Marketing Tactical Hell

E DON'T CHASE TACTICS HERE

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Let's recap what it is:

1 Create remarkable content

2 Share it with the right people

3 Find what works, and do more of it

Most of us already know about content creation But content promotion is at least as

important

Content helps you grow, but promotion is what helps you grow fast (I used to spend so%

of my time on promotion!)

IF NOBODY KNO 5 ABOUT YOUR

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Ask yourself: How did you find the sites you currently read?

There are subtle nuances with (1) finding the right audience, (2) attracting them to your site, and (3) converting them to become a long-term audience

But if you do it once, you can do it twice, which means you can systematize it forever

THE ICEBERG EFFECT OF TRAFFIC

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You're everywhere!"

time I call this The Iceberg Effect

promoting it to the right places

SOHO DO YOU GET STARTED?

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and WHERE they hang out

favorite techniques to get you started:

TECHNI UE #1: THE 1-2 PUNCH

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direct: "Hey, I wrote this article and I thought your readers might like it-check it out!"

, This does work, and I've done it many times But there's an even better way

SCRIPT: THE 1-2 PUNCH

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I'm thinlcing of starting a website myself, and was hoping I could get some quick advice

to improve it so that it's really excellent

SCRIPT: THE 1-2 PUNCH PART2

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it's OK with you, I'll send you an update when it's finished

One more thing: This is a bit further down the line, but would you be at all interested in having me contribute a guest post to your site once I have everything up and running?

It would really help me get the ball rolling and I think your readers would love it You can even use this post if you like it

Let me 1-cnow-thanl-cs!''

HY THE 1-2 PUNCH ORKS

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~~> We all like to help people, especially if they're friendly, genuine, and respectful

of our time

~~> It's not spammy: You're adding value to them, and they're adding value to you And if

it's not a good fit, that's ok!

~~> "Using Ramit's '1-2 punch,' I'm getting a response rate of ~33% to my initial email to

bloggers asking them for advice And real, thoughtful responses, not the canned 'Thank you's I was getting before The follow-up response rate has also been ~33%." -NIR c

HAT IF THEY DON'T RESPOND?

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Assume the best: They're busy and didn't have time to respond to your email They

don't hate you and you're not a terrible person

Just follow up a few days later: "Hi NAME , just floating this to the top of your inbox in case you missed it!"

Of course, if you're consistently not getting replies (less than 20%), it might be either the quality of your content or your emails Try testing new approaches

TECHNI UE #2: GO TO THE SOURCE

That's where the Go to the Source technique comes in

It boils down to this: (1) Find a target audience you can reach directly and (2) give them amazing content

GOING TO THE SOURCE: EXAMPLES

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My student Primoz, a productivity coach, got started by posting productivity tips

directly onto poker forums he was active in

Patrick McKenzie, aka patio11, established himself as a top-contributing member on Hacker News People now search "patio11 blog" to find his site (Kalzumeus.com)

And the master of this technique is James Altucher

HENEVER JAMES ALTUCHER

RITES A BLOG POST

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He posts it to Twitter, where it gets re-tweeted dozens of times

He sends it to his email list, so his fans can forward it to their friends

He posts the ENTIRE article to his personal Face book page, where it gets liked,

commented on and shared

He sometimes posts the article to Reddit (unless it gets posted by others, in which case

he pops in to comment)

THE BOTTOM LINE

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There are people out there who want and need your material

You know where they are and where they hang out Your job is to find some way any way-to get it in front of them

The content MUST be remarkable and relevant to your audience James Altucher

wouldn't be half as effective if his material was mediocre

Beware: Nobody thinks they're spammy, until they're spammy

BUILD A SYSTEM THAT ORKS FOR YOU

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This isn't a sprint, it's a marathon The best way to self-promote is to find strategies

that work for you in the long run

For example, if I only had 5 hours/week, I might spend it like this:

- 2 hours/week creating new content

- 2 hours/week promoting content (e.g reaching out to 10 people and sharing my material on forums)

- 1 hour/week on strategy, planning, and updating my Profit Playbook with

more resources

AFE FINAL TIPS

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BE PATIENT: It takes a while to "crack the code" of traffic Everybody gets

stuck-push through it!

FIND YOUR FLOW: At first, this is hard Everyone goes through this You'll get

faster and better with experience

OBSERVE THE MASTERS: How do the people you follow get their traffic? Watch how the

best do it, then see what you can incorporate GET CREATIVE: Play with the scripts and find new techniques Think of it like

a game You won't break anything by trying

SUCCESSES FROM THE FIELD

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"Launched my website, resulting in 105 subscribers from my first post I now have 530

"With my first blog, I have gotten to about 250 subscribers from zero after that I plan

"I've gained more than 300 subs after I implemented the changes we discussed the

SELF-PROMOTION: THE BIG PICTURE

SELF-PROMOTION: KEY TAKEA

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Avoid Marketing Tactical Hell: Follow a strategy, and use your Playbook as a resource

Don't wait for people to stumble upon your material It's your job to promote it! Use the

Create a system you can sustain over the long run

ACTION STEP

Time: 2 hours (work;sheet provided)

this each week Then, create your system: When will you be creating content? When will you be promoting it?

don't have a site up yet Get a head start and start collecting feedback!