to increase marketing and infrastructure investment to attract customers to the pay-TV market 5... WRITING Suggested Answers To increase sales, we have agreed on the following three poin
Trang 1KEY TO SPECIMEN TEST HP4
SECTION I
I CLOZE
1 (B) that 2 (C) such 3.(A)
produced
|4 (B) for 5 (D) but
6.(D)
imported
7.(A) substantially
8 (D) As 9 (B) many 10.(A)
produce
II GRAMMAR & VOC 4.1
11 C would have
broken
21 D segments 3
1
A superficially
12 B said / told 22 A overspent 3
2
C radically
1
3
B increased 2
3
C cheaper 3
3
A consistently
14 A delegate 24 C population 3
4
A to
15 B hadn’t heard 25 A exact 3
5
B of
16 A proposed 26 C creative 36 D while
17 B estimated 27 D extremely 3
7 D capital
8
C negotiations
1
9
9
C budgetary 3
9
C enthusiasm
20 C forecast 3
0
D efficient 40 B conflicts
Trang 2SECTION 2
4 to increase marketing and infrastructure investment (to attract customers to the pay-TV market)
5 BskyB
6 subscriber
7 infrastructure
8 penetration
9 proposal
10 advertising
Trang 3II WRITING
Suggested Answers
To increase sales, we have agreed on the following three points
Firstly, our company should distribute (2.5m) free
samples to customers This will help increase
(2.5m) words of mouth for our products
Secondly / N ext (2.5m), we should listen (2.5m) to
customers i n order to understand (2.5m) and
meet their needs and wants
Th
irdly/ Finally (2.5m), we should reward (2.5m) our
top salespersons with vacation days or monetary
awards In this way, we can give (2.5m) our sales staff a greater incentive to perform their tasks at a higher level than ever
Trang 4III LISTENING
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