Doc13 Strategic Marketing Review

O il R efni ng & Ch emi cal M anuf act uring act anuf M cal emi Ch ng & efni il R O • uring Byco Oil Pakistan Limited BOPL • Oil Ref ning & Pe tro leum Mar keti ng keti Mar leum tro Pe

HAMDARD UNIVERSITY

SIDRA KHALID

112087 Submitted to:

Mr Ghayaz

BYC

O p etr ole um pa kist

an Ltd

Company name

•

Pak ista

n Country

•

Jan uar

y 9 , 1

995 Date of Incorporation

•

The Co mpa nie

s O rdin anc

e 1 984

Registered Under

•

Mou

za Kun

d, H ub, Ba luch ista

n, P akis

tan Location

•

oil and ga

s Marketed products

•

List

ed Com pan

y Status

•

Muj tab

a Ja far

ey Chief Executive Officer

•

443 Employees

•

9th Flo

or, The H arb our Fr ont , D olm

en City , H C-3 , B lock -4, M arin

e D riv

e, C lifon , K ara

chi-756 00, Pa kist an.

•

9th Flo

or, The H arb our Fr ont , D olm

en City , H C-3 , B lock -4, M arin

e D riv

e, C lifon , K ara

chi-756 00, Pa kist an.

Registered Address

O

il R efni

ng &

Ch emi cal M anuf act uring act anuf M cal emi Ch ng & efni il R O •

uring

Byco Oil Pakistan Limited (BOPL)

•

Oil Ref ning &

Pe tro leum Mar keti

ng keti Mar leum tro Pe & ning Ref Oil •

ng

Byco Petroleum Pakistan Limited (BPPL)

•

Pet rol eum Inf ras truc tur

e &

Lo gisti

cs gisti Lo e & tur truc ras Inf eum rol Pet •

cs

Byco Terminals Pakistan Limited (BTPL)

Byco is Pakistan’s emerging energy companies engaged in the businesses of oil

refining, petroleum marketing, chemicals manufacturing and petroleum logistics Headquartered in Karachi, we are serving our mission to fulfill the energy demand within and beyond borders

Companies under Byco umbrella are:

PURPOSE:

We are engaged in manufacturing of a wide range of petroleum products with the objective to achieve sustainable productivity, profitability and high standards to address the environment, health and safety requirements

HISTORY:

Byco Group was founded by the Founder Chairman, Mr Parvez Abbasi (Late) in mid-90’s with the vision to pioneer the change in the energy sector of Pakistan

With his vision, the company Byco Petroleum Pakistan Limited was formed in

January 1995 as public limited company

BPPL was incorporated in Pakistan as public limited co, on Jan-09-1995 and was granted with the commencement of business on Mar-13-1995

The ORC-1 ref is located in Mouza Kund, HUB established in 2004

BYCO has current total ref capacity of 155,000 bpd.

During the year 2007, the Company has launched its fuel marketing activities managed by the Petroleum Marketing Business (PMB) formerly known as Oil Marketing Unit having more than 246 retail outlets

OIL REFINERY COMPLEX I (ORC-I)

The business under Byco Petroleum Pakistan Limited has set up an oil refinery – ORC-I in 2004

Located 50km from Karachi towards Hub in Balochistan Coastal area of Khalifa point

STORAGE CAPACITY

BYCO has a storage tanks facilities at Kemari and Byco refineries complex with total capacity of 140,000 MT

Crude oil capacity of 130,000 M.Tonnes at Hub

Terminal facility at Kemari has a total capacity of 10,000 MT utilized for import and export of petroleum products mainly aviation fuel

VISION

Our vision is to develop our company on ethical and professional basis in order to steadily grow and become a valued contributor to the economy and respected corporate entity

MISSION

Our mission is to proactively invest in the development of infrastructure, in order

to become a single source supply chain for meeting the economy’s energy,

petroleum and petrochemical needs thereby providing the best possible return to all our stakeholders

VALUES

Byco values are the guiding principles that define how it conducts its business and what it stands for as a company This includes:

• Setting high standards of care for environment, health and safety

• Investment in human capital, offer competitive employment terms and provide safe and congenial working environment and an equal opportunity for all our employees

• Entail human resource development and promotes openness,

professionalism, teamwork and trust

• Enhancing value addition, implementing conservation measures and growth up-gradation through addition of newer generation technologies

• Credibility, goodwill and reputation earned through ethical practices,

honesty, integrity and respect for people

• Safeguarding of shareholders' interest and providing them with a cons umerate return on equity is an integral part of our business ethics

• These values are the basis of our commitment to operate as a sustainable energy company

COMPETITORS OF BYCO:

PSO

SHELL

BYCO PESTEL A nalysis

According to (Byco), Macro environmental analysis is fnd out the external forces that affect accompany

to produce and sell, which are consisted of Political, Economic, Social, Technological, Legal and

Environmental factors that affect externally a business.

Political Analysis: political factors refer to government policy such as the degree of intervention in the economy This might include trading policies, lobbying, inter-countries relations, and … that can affect the business.

Economic Analysis: Economical factors that might affect a business can be world economy

or national economy of the environment where the business is running

Technological Analysis: Technology is another environmental and external force that affects a business In case of Byco, as we can see on many sources of information, such as websites and newspapers, we can fnd out Byco has the advantage of having advanced technology in deep water exploration of the oil.

Legal Analysis: Legal factors are those legislations that affect a business, such as employment law, anti-trust law and etc.

Environmental Analysis: Environment is very important and environmental activists are playing more important roles in the business Sometimes the environmental activist can put pressure

to the government and make new legislations.