Saddam baloch Strategic Marketing Review

Incorporated on July 15, 1982 as a public limited company Plant was commissioned in June 1986 with the assistance of Foundry Management & Design Company FMD, United Kingdom U.K commer

Saddam Huusain G.R: 112022

Introduction to the company:

located about 40 Kms from Karachi on the main R.C.D Highway, Hub Chowki, District Lasbella, Balochistan

Incorporated on July 15, 1982 as a public limited company

Plant was commissioned in June 1986 with the assistance of Foundry Management & Design Company (FMD), United Kingdom (U.K)

commercial production was started in July, 1986

It wasprivatized and handed over to a group of management under a joint collaboration of Millat Tractors Limited and the employees of

Bolan Castings Limited on 13th June, 1993

Introduction to the company:

The main business activity of Bolan Castings Limited is to

manufactures and sells castings for tractors and automotive parts

 The Company uses grey Iron castings in the manufacture of  

tractor's engine blocks, engine heads, center housings, transmission

case, axle asing, oil sump, bearing caps, truck's or bus's, brake drums pump castings

Last year loss 105.526 m in PKR

Current strategic direction:

• Vision statement_ To be a player in the global market by providing high

Quality foundry based engineering products.

• Mission statement_ To be market Leader in foundry technology by offering competitive high quality value added products to the satisfaction of customers and to grow through diversification in local and export markets, While serving the best interest of shareholders.

• Strategic policies: It includes quality products , health, environment, safety polices

Components of mission statement:

• Customers: Landlords, Formers

• Products & services: tractor's

engine parts

• Market: Global market

• Technology: Foundry

• Concern for survival, growth and

profitability: Customer

satisfaction and best interest of

shareholders

• Philosophy: Change for better

• Self Concept: To be market leader

• Concern for employees:

Providing safety and encourages

to develop and grow

Achievements of BCL

• Best corporate report awards 2003,2004,2005

• Certificate of corporate excellence-2001

• Karachi stock exchange top companies award-2001

Relationship of BCL with its external forces:

SLEPT analysis:

Social

Legal

Economical

Political

Technology

EFE matrix for BCL

External Factors Evaluation matrix Weight Rating Weighted

scores Opportunities

1 Government decision to reduce GST from 16 % to 10 % 0.16 4 0.64

2 Government policies for development of agrarian economy 0.14 4 0.46

3 Supply of tractors’ castings in the most economical manner 0.10 2 0.20

4 Support for the foundry education, NED, MUET 0.13 2 0.26

Threats

1 Absenteeism of employees due to of critical condition of Karachi 0.11 3 0.33

2 New comers in the market 0.14 2 0.28

3 Import of foreign countries tractors 0.12 3 0.36

4 Decrease in prices of oil and Currency 0.10 2 0.20

Competitive profile matrix of

BCL

Critical Success Factors Weight Rating Score

Price competitiveness 0.10 2 0.20

Financial position 0.10 3 0.30