MARKETING SOLUTIONS TO ENHANCE THE COMPETITIVENESS OF NOVAON IDC ONLINE DATA JOINT STOCK COMPANY

MINISTRY OF FINANCE ACADEMY OF FINANCE FACULTY OF FOREIGN LANGUAGES ---*****---GRADUATION THESIS TOPIC: "MARKETING SOLUTIONS TO ENHANCE THE COMPETITIVENESS OF NOVAON IDC ONLINE DATA JOIN

MINISTRY OF FINANCE ACADEMY OF FINANCE FACULTY OF FOREIGN LANGUAGES

-***** -GRADUATION THESIS TOPIC: "MARKETING SOLUTIONS TO ENHANCE THE COMPETITIVENESS OF NOVAON IDC ONLINE DATA JOINT STOCK COMPANY.”

Student: Lam Thi Kim Chi Group: CQ50/51.03

Supervisor: Bui Thi Tuyet Mai

Ha Noi-2016

I confirm that this thesis represents my original work, I have not copied fromany other students’ work or from any other sources expect where duereference or acknowledgement is made explicitly in the text

Furthermore, none of any part been written for me by another person in mythesis

I, Lam Thi Kim Chi hereby confirm that this thesis is my own work and notcopied or plagiarized from any source I have referenced the sources fromwhich information is obtained by me for this thesis

In addition, the contribution of any supervisors and others to this thesis isconsistent with normal supervisory practice

Student:

Lam Thi Kim Chi

Through the process of fact-finding in the Novaon, I noticed the application

of marketing to enhance the company's competitiveness is not high andineffective So this study was launched to make the plan more effectivemarketing and some solution to be application such as marketing factors thataffect the competitiveness of company: Product Policy, price policy,distribution policy, communication Policy This study include 3 chapter:Literature Review, The study and Recommendations

By covering the essential knowledge about marketing solution, this studyattempt to provide a basic for appreciation and giving the newrecommendation for the marketing development orientation for Novaon IDC

in the future This study aims to present the marketing solutions to enhancethe competitiveness for Novaon IDC online Data Joint Stock Company

The principal audiences of this study include the teachers from Faculty ofForeign Languages; the staff of Novaon IDC company, and the students whointerested in marketing in a particular company The aspects of thesis thatrelated to each group of audiences will be mentioned in the following pages

ACKNOWLEDGEMENT

First and foremost, I would like to thank to all the teachers of Faculty ofForeign Languages, Academy of Finance who have conveyed valuableknowledge to me during the past four years

I also would like to express my gratefulness to my supervisor Ms BuiThiTuyet Mai for the dedicated instructions as well as her creativesuggestions and encouragement during the time of making this thesis

Last but not least, I give my sincerely thank all of the staffs in Novaon IDC online Data Joint Stock Company for their enthusiastic instructions and support during the time I was on probation

TABLE OF CONTENT

CHAPTER 1: LITERATURE REVIEW 1

1.1.Concepts and delimit the content of the research topic

1.1.1 Concepts of marketing and marketing mix 1.1.2 Delimitations of the content of the research topic 5

1.2 Competitiveness and competitive marketing……… 10

1.2.1 Definition of competitiveness and competitive marketing Competitiveness: "11 1.2.2 The views on competition marketing 11

CHAPTER 2: THE STUDY 13

2.1 An overview of Novaon IDC Online Data Joint Stock Company 2.1.1 The process of formation and development 13

2.1.2 The organizational structure of the company and characteristic of business 15

2.1.3 A glance of online data distributing market .18

2.1.4 The influence of environmental factors to the company's marketing solutions 20

2.2 Results of the analysis………22

2.2.1 The application of 4Ps of the company 23

2.2.2 The author’s assessment on Nova’s marketing strategies 31

CHAPTER 3: RECOMMENDATIONS 33

3.1 Nova’s development direction 33

3.2 Recommendations aimed at improving the competitiveness of NOVAON IDC Online Data Joint Stock Company 34

3.2.1 Products 34

3.2.2 Price 35

3.2.3 Promotion 35

3.2.4 Place 36

3.2.5 People 36

CONCLUSION 37

INTRODUCTION 1.1 Rationale of the study In the market economy, international economic integration, competition is getting fiercer, to company can effective business must be able to research market, market forecast good, thus giving the price policy, product, distribution channel, or planning communication programs most effective way Marketing plays an important role mainstream After several years of development, so far Vietnam PC market still has great appeal When consumers have high affordability and benefit from computer more and more, maximum support to the users, So the need to buy a computer, using a computer and internet access of human to growing, with rich demand The demand of the consumer need to buy the computer is increasing quickly than before Currently, in the market, has the participation of many companies specializing in deployment of marketing products and services to improve competitiveness Many companies specializing in Mar products emerge to improve their business as Web… competitiveness and develop the quality of human life, such as professional Web Design, Domain Names, Hosting, Virtual Servers, VPS servers, digital signature

The firms are racing against each other strive for quality service, the variety

of products, services and constantly offer programs stimulate consumption

The companies race about the service quality, the variety of product and moreconsumption stimulating In general, demand for high-tech products andcomputer products have trends to increase sharply, not only to handle thehuge volume of work but also that serves both learning activities andentertainment Therefore, profit opportunities of businesses providingcomputer products and services computer is very high Along with that is thefierce competition between manufacturers, distributors, suppliers together.May include the suppliers have names ahead, quite prestigious as P.A VietNam ltd, FPT Telecom, Mat Bao Corporation

The Nova's company does not stop at the product quality but also providedthe service quality and price with many attractive promotion programs

Every day, there are more products launched from new companies, with thesuperiority over with product earlier This is one of the reasons for shorten thelifecycle of product and reduce the price, competing on price isn’t effective asbefore To survive and grow, the business enterprises are facing challenges tofind new competitive tools, more effective The integration of the worldeconomy and WTO is not only advantage but also disadvantage for NovaonIDC's company There are so many challenges require the companies must beovercome to survive and thrive Typically, they has penetrated into Vietnammarket, the pie is divided into smaller parts, the competitive advantageshrinks that is why the competitive power is an important key to survive andmake stronger important thing for any business how to survive and stronger

In this period , Novaon IDC competitiveness is not high, while marketingactivities can’t yet be properly invested

1.2 Aims of the study

The goal of the research was to propose a specific marketing strategy, in linewith company resources and market conditions This strategy will serve as

orientation for all operations of the company, so that this activity takes placesystematic, methodical, professional and long-term.

Aiming for, topics will address four specific tasks:

 Establish a theoretical basis of marketing solutions to enhance thecompetitiveness of the company

 Understanding the business situation, the status of company marketingactivities Novaon IDC in recent years

 Reality and marketing solutions and the current competitiveness of theNovaon IDC Online Data Joint Stock Company

 Recommendation some marketing solutions to increase thecompetitiveness of the Company Novaon IDC provided market data solutionsonline of Vietnam

1.3 Scope of the study

Scope of the Study: Research to clearly define the reality of the company andthe competitors, the strengths that the company has to develop and overcomethe remaining weaknesses in order to find solutions and recommendations formarketing of the Novaon IDC Online Data Joint Stock Company in 2013-

2015 period.The solution proposed in the subject also to enhance thecompetitiveness of companies in the market offer web services to enhancebusiness competitiveness, which focuses mainly on the market Northern

1.4 Organization of the Study

Computer appeared long ago and had an indispensable role in the lives ofhuman beings The advent of the computer has marked a turning point indeveloping new and more modern civilization for the whole society So farthe computer keeps finalized brought many conveniences, maximum support

to the users Computer’s product is also increasingly rich and diverse, givingcustomers a lot of choices

Unlike in developed countries, the demand for regular supply of marketingsolutions for businesses already saturated, with a developing countries likeVietnam, this is still a very potential market The need to use the product forservice in Vietnam websites of organizations, enterprise, families andindividuals increased with the process of industrialization, modernization andinternational economic integration

Therefore, it is give an effectiveness marketing solutions to enhance thecompetitiveness of Novaon IDC companies In this study consists of threemain chapters Chapter 1: Literature review, which includes concept anddelimit the content of the research topic and competitiveness and competitivemarketing, chapter 2: The study includes competitiveness and competitivemarketing and results of the analysis and conclusion, chapter 3:

recommendations includes Nova’s development direction andrecommendations aimed at improving the competitiveness of NOVAON IDCOnline Data Joint Stock Company

After a period of internship at the company, I realized that, in order toimprove the competitiveness of companies in the market Novaon productsupply professional websites, towards achieving the sales target, marketshare, the set off a long-term marketing strategy in general and in eachparticular stage of development is extremely important Therefore you choose

the theme: “"MARKETING SOLUTIONS TO ENHANCE THE

COMPETITIVENESS OF NOVAON IDC

CHAPTER 1: LITERATURE REVIEW

1.1. Concepts and delimit the content of the research topic

1.1.1 Concepts of marketing and marketing mix

The techniques used in marketing include choosing target markets throughmarket analysis and market segmentation, as well as understanding methods

of influence on the consumer behavior The marketing planning createsstrategies for the company to place advertising to the dedicated consumer.From a Dr Philip Kotler point of view, defines marketing as “the science andart of exploring, creating, and delivering value to satisfy the needs of a targetmarket at a profit Marketing identifies unfulfilled needs and desires Itdefines measures and quantifies the size of the identified market and the profitpotential It pinpoints which segments the company is capable of serving bestand it designs and promotes the appropriate products and services.”

The American Marketing Association offers this managerial definition :Marketing (management) is the process of planning and executing theconception , pricing, promotion, and distribution of ideas, goods, and service

to create exchanges that satisfy individual and organizational goals

And other definition about marketing: Marketing is the management processresponsible for identifying, anticipating, and satisfying customer requirementsprofitably.

1.1.1.2 Definition of marketing mix

The marketing mix was proposed by professor E Jerome McCarthy in the1960s It consists of four basic elements called the "four P's" Product is thefirst P representing the actual product Price represents the process ofdetermining the value of a product Place represents the variables of gettingthe product to the consumer such as distribution channels, market coverageand movement organization The last P stands for Promotion which is theprocess of reaching the target market and convincing them to buy the product.The four Ps determine how marketing satisfies consumer needs They areconsidered controllable marketing mix factors, meaning that they can change

or be altered as needed Habits, lifestyle, and diet are all considered to becontrollable risk factors

In the 1990s, the concept of four C's was introduced as a more driven replacement of four P's There are two theories based on four Cs:Lauterborn's four Cs (consumer, cost, communication, convenience) andShimizu's four Cs (commodity, cost, communication, channel) in the 7CsCompass Model

customer-The marketing mix: refers to the set of actions, or tactics, that a company uses

to promote its brand or product in the market

Definition: The marketing mix refers to the set of actions, or tactics, that a

company uses to promote its brand or product in the market The 4Ps make up

a typical marketing mix - Price, Product, Promotion and Place However,nowadays, the marketing mix increasingly includes several other Ps likePackaging, Positioning, People and even Politics as vital mix elements

Description the 4Ps of marketing:

Price: refers to the value that is put for a product It depends on costs of

production, segment targeted, ability of the market to pay, supply - demandand a host of other direct and indirect factors There can be several types ofpricing strategies, each tied in with an overall business plan Pricing can also

be used a demarcation, to differentiate and enhance the image of a product

Product: refers to the item actually being sold The product must deliver a

minimum level of performance; otherwise even the best work on the otherelements of the marketing mix won't do any good

Place: refers to the point of sale In every industry, catching the eye of the

consumer and making it easy for her to buy it is the main aim of a gooddistribution or 'place' strategy Retailers pay a premium for the right location

In fact, the mantra of a successful retail business is 'location, location,location'

Promotion: this refers to all the activities undertaken to make the product or

service known to the user and trade This can include advertising, word ofmouth, press reports, incentives, commissions and awards to the trade It canalso include consumer schemes, direct marketing, contests and prizes

Brand name List Price Sale promotion

Packaging Discount Advertising

Sizes Allowances Sales force

Services Payment period Public relation

Warraanties Cresit term Direct marketing

Returns

Figure 1.1: The four P components of the marketing mix

Marketing Mix

1.1.2 Delimitations of the content of the research topic

1.1.2.1 Target market selection and marketing strategy

Target market selection

A target market is the market (customers) a company wants to sell its

products and services to, and to whom it directs its marketing efforts.Identifying the target market is an essential step in the development of amarketing plan A target market can be separated from the market as a whole

by geography, buying power and demographics, as well as bypsychographics

Target markets are groups of individuals that are separated by distinguishableand noticeable market segmentation including the following:

Geographic - addresses (their location climate region)

Demographic/socioeconomic segmentation - (gender, age, income,occupation, education, household size, and stage in the family life cycle)Psychographic segmentation - (similar attitudes, values, and lifestyles)

Behavioral segmentation - (occasions, degree of loyalty)

Product-related segmentation - (relationship to a product)

Factors of influence on marketing strategies:

In addition to the controllable marketing mix factors, there are uncontrollablefactors called environmental forces The external influences are the forces thataffect the characteristics of the marketing strategies to which marketers adapt.Amongst others they include: regulatory, economic, social, politicalenvironment, competitive and technological

Regulatory: This refers to laws and legality (governmental policies) that mayaffect the way marketing can be characterized For example, governmentrestriction on the importation of a particular product might hinder themarketers playing in that particular field

Economic: Various trend in the economic business cycle, including inflation,recessions, deficit or income level Each of these factors can have a directimpact on marketing which may have to be re-evaluated and overhauled as aresult.

Social: The social forces refer to the structure and dynamics of individualsand groups and their behaviors, beliefs, thought patterns and lifestyles,friendships, etc When consumers changes their needs and wants, this directlyaffects marketing strategies

Political: The socio-economic conditions are closely related to the state of thegovernmental institutions Depending on the governmental impact onbureaucracy, corruption, freedom of speech and other limitations (oropportunities), the marketing strategies will adapt to the political conditions.Competitive: Competition refers to the numbers of similar competitiveproduct brands A new competitor entering the market will directly affect themarketing strategies of the incumbent companies Firms offering similarservices or products often achieve differentiation through marketing,positioning and branding

Technology: The marketing strategies often adapt to the pace of development

of the consumer demand and exponential technological progression

Marketing strategy

An organization's strategy that combines all of its marketing goals into onecomprehensive plan A good marketing strategy should be drawn from marketresearch and focus on the right product mix in order to achieve the maximumprofit potential and sustain the business The marketing strategy is thefoundation of a marketing plan

Marketers have outlined four basic strategies to satisfy target markets:undifferentiated marketing or mass marketing, differentiated marketing,

concentrated marketing, and micromarketing.

Mass marketing (Undifferentiated Marketing): A market coverage strategy in

which a firm decides to ignore market segment differences and appeal toeveryone with one offer It is the type of marketing where a product is soldthrough persuasion to a wide audience Traditionally mass marketing hasfocused on radio, television, newspapers and the internet (informationtechnology, social media etc) as the medium used to reach this broadaudience

Mass marketing or undifferentiated marketing has its origins in the 1920swith the inception of mass radio use This gave corporations an opportunity toappeal to a wide variety of potential customers Due to this, variety marketinghad to be changed in order to persuade a wide audience with different needsinto buying the same thing It has developed over the years into a worldwidemulti-billion dollar industry Although sagging in the Great Depression itregained popularity and continued to expand through the 40s and 50s Itslowed during the anti-capitalist movements of the 60's and 70's beforecoming back stronger than before in the 80's, 90's and today These trends aredue to corresponding up swings in mass media, the parent of mass marketing.For most of the twentieth century, major consumer-products companies heldfast to mass marketing- mass-producing, mass distributing and masspromoting about the same product in about the same way to all consumers.Mass marketing creates the largest potential market, which leads to loweredcosts It is also called overall marketing

Differentiated marketing strategy: One where the company decided to

provides separate offerings to each different market segment that it targets It

is also called multisegment marketing and as is clearly seen that it tries toappeal to multiple segments in the market Each segment is targeted uniquely

as the company provides unique benefits to different segments It increasesthe total sales but at the expense of increase in the cost of investing in thebusiness.

A differentiated marketing strategy is one where a company develops severaldifferent brands to meet the unique needs of each of the consumer segments

A company that produces breakfast cereals, for example, may produce asweet cereal aimed at children, an organic cereal for the health-conscious and

a high-fiber cereal for dieters The key to successful implementation is thateach brand must have its own marketing plan independent of any otherbrands

Differentiated marketing combines the best attributes of undifferentiatedmarketing and concentrated marketing It appeals to two or more distinctmarket segments, with a different marketing plan for each Typicallydifferentiated marketing creates more total sales than undifferentiatedmarketing, but it also increases the costs of doing business

Concentrated marketing: This approach focuses on selecting a particular

markets niche on which marketing efforts are targeted Your firm is focusing

on a single segment so you can concentrate on understanding the needs andwants of that particular market intimately Small firms often benefit from thisstrategy as focusing on one segment enables them to compete effectivelyagainst larger firms

Concentrated Marketing is a strategy whereby a product is developed andmarketed for a very well defined and specific segment of the consumerpopulation Concentrated marketing is particularly effective for smallcompanies with limited resources because it enables the company to achieve astrong market position in the specific market segment it serves without massproduction, mass distribution, or mass advertising

Some features of Concentrated Marketing are:

Concentrated marketing approach aims at a narrow, specific consumer groupthrough one specialized marketing plan catering to the needs of that segment.Concentrated marketing is popular for small firms for these reasons:Mass production, mass distribution, and mass advertising are not necessary

It can succeed with limited resources and abilities by concentrating efforts

If concentrated marketing is used, it is essential for a firm to do a better jobthan competitors in several areas

The company needs to tailor its marketing program for its segment better thancompetitors

Competitors’ strengths should be avoided and weaknesses exploited The majority fallacy, appealing to a large segment that is laden withcompetition, should be avoided

A potentially profitable segment may be one ignored by other firms.Per unit profits can be maximized through market segmentation Total profitsare not maximized, because only one segment is sought

A distinct niche can be carved out for a particular brand

Direct marketing: Direct marketing is a form of advertising which allows

businesses and nonprofit organizations to communicate directly to customersthrough a variety of media including cell phone text messaging, email,websites, online adverts, database marketing, fliers, catalog distribution,promotional letters and targeted television, newspaper and magazineadvertisements as well as outdoor advertising

A form of advertising in which is physical marketing materials are provided

to consumers in order to communicate information about a product or service.Direct marketing does not involve advertisements placed on the internet, on

television or over the radio Types of direct marketing materials includecatalogs, mailers and fliers.

Direct marketing focuses on the customers, data, and test Hence, besides theactual communication, a direct marketing campaign will incorporateactionable segments and use pre- and post-campaign analytics to measureresults Characteristics that distinguish direct marketing from other types ofmarketing are:

A database of names (prospects, customers, businesses, etc.), often withcertain other relevant information such as contact number/address,demographic information, purchase habits/history, and company history, isused to develop a target market with common interests, traits orcharacteristics Generating such a database is often considered part of thedirect marketing campaign

Marketing messages are addressed directly to this list of customers and/orprospects Addressability comes in a variety of forms including emailaddresses, phone numbers, fax numbers, postal addresses, and web browsercookies

Direct marketing seeks to drive a specific "call to action." For example, anadvertisement may ask the prospect to call a free phone number, mail in aresponse or order, or click on a link to a website

Direct marketing emphasizes traceable, measurable responses It alsoemphasizes maximizing response rates by testing while minimizingadvertising expenses when engaging prospective customers, regardless of themedium used

1.2 Competitiveness and competitive marketing

1.2.1 Definition of competitiveness and competitive marketing

Competitiveness: Competitiveness pertains to the ability and performance of a

firm, sub-sector or country to sell and supply goods and services in a givenmarket, in relation to the ability and performance of other firms, sub-sectors

or countries in the same market

Marketing Competitiveness is the ability of a business to improve

continuously marketing process capabilities and deliver better value tocustomers than competitors."

1.2.2 The views on competition marketing

In economics, competition is the rivalry among sellers trying to achieve

such goals as increasing profits, market share, and sales volume by varyingthe elements of the marketing mix: price, product, distribution, andpromotion Merriam-Webster defines competition in business as "the effort oftwo or more parties acting independently to secure the business of a thirdparty by offering the most favorable terms."

Competition is widespread throughout the market process It is a conditionwhere "buyers tend to compete with other buyers, and sellers tend to competewith other sellers." The competitive process in a market economy exerts a sort

of pressure that tends to move resources to where they are most needed, and

to where they can be used most efficiently for the economy as a whole

So, what does competition mean in the field of marketing? Competition is therivalry between companies selling similar products and services with the goal

of achieving revenue, profit, and market-share growth Market competitionmotivates companies to increase sales volume by utilizing the fourcomponents of the marketing mix, also referred to as the four P's These P'sstand for product, place, promotions, and price Knowing and understandingyour competition is a critical step in designing a successful marketingstrategy If you are not aware of who the competition is and knowledgeableabout their strengths and weaknesses, it's likely that another firm could enter

the picture and provide a competitive advantage, such as product offerings atlower prices or value added benefits Identifying your competition and stayinginformed about their products and services is the key to remainingcompetitive in the market and is crucial to the survival of any business.

There are three primary types of market competition:

Direct competitors - A direct competitor offers the same products and servicesaimed at the same target market and customer base, with the same goal ofprofit and market-share growth This means that your direct competitors aretargeting the same audience as you, selling the same products as you, in asimilar distribution model as you

Indirect Competitors - An indirect competitor is another company that offersthe same products and services, much like direct competitors; however, theend goals are different These competitors are seeking to grow revenue with adifferent strategy

CHAPTER 2: THE STUDY 2.1 An overview of Novaon IDC Online Data Joint Stock Company 2.1.1 The process of formation and development

Digital Marketing (Digital Marketing) is the use of the Internet as a means formarketing and communications, product marketing and their brands quicklyand effectively Digital Marketing is a young field, though nascent, but wassoon mature and assertion its position in the economy In recent years,companies operating in the field of online marketing has been developingconstantly, and becoming a key industry of the country, contributingthousands of billion in the national budget

In the market economy, international economic integration, thecompetitiveness is getting fiercer The companies want effectively businessmust be able to research, market forecasts possible, thus making the pricepolicy, product, distribution channel, or planning communication programsmost dominant way Marketing is an essential activity for all businesses to beable to survive and grow Since the creation of the known, attract, andmaintain customer loyalty, marketing will play a key role leading

Always pursuing to mission statement take the Media and Technology as thefoundation create surplus value, bringing success for customers, for society,for the organization and for its members, Novaon IDC understands the power

of the Internet and desires to take advantage of the Internet to help humans helping businesses master their life a convenient and efficient way, inheriting

-9 years of experience of the Group, inherited experience implementingmarketing tools for businesses NOVAON IDC existing team of nearly 200personnel and confirmed the leading position on the deployment of DigitalMarketing campaign in Vietnam NOVAON IDC has experienced with

thousands of campaigns marketing online for over 3,000 Digital customersfrom many different fields with diverse forms include Google Adwords, webdesign consulting, hosting, domain name, servers, digital signature Always apioneer in consulting and technology applications to the cause of improvingthe quality of life - work of people in particular and business in general

 The process of formation and development of the company

The process of formation and development of the NOVA Communication &Technology Corporation

Founded in 2006, after 10 years of unremitting efforts, thousands ofcustomers have NovaAds remember names - a leading company in the field ofonline marketing By 2013, Novaon IDC Online Data Joint Stock Companybecomes a member of the NOVA Communication & Technology Corporationwith new brand is NOVAON IDC

2006-Established and original called New Star online advertising company.These are the first steps of the company in the young Internet industry but full

of potential The company started with 2 HR scale

2010-October: Renamed NOVA Communication & Technology Corporation,brand is Novaads (the predecessor of today NOVAON ADS) November: Establishment of a branch in Ho Chi Minh City in a bold decision

of the CEO, officially "risky" expansion and development of the southernmarket potential as well as challenges

2012-Launch a NOVANET products-The first contextual advertising network

in Vietnam With smart technology systems, NOVANET has added toNOVAON ADS the breakthrough advertising solutions to maximizeefficiency for business profitability

2013-NOVAON IDC became senior partner of Google in Vietnam; confirmsthe position and the size of the brand In recognition of the network the

world's largest search as Google, NOVAON IDC has really enhanced thebrand and quality of its services in Digital Marketing community in Vietnam.2014-March: Establishment Novaon IDC Online Data Joint Stock CompanyMarch: Launched product online travel solutions Bookin.vnJuly: Formally established NOVAON Internet Corporation; 5 affiliates:NOVAON ADS, NOVANET, BOOK IN, IDC and NOVAON MOBILE2015-March: NOVAON FUND Investment Fund was founded with themission of "Light Potential Start Up".

May: NOVAON IDC wireless services deployment exclusive marketing atTan Son Nhat airport

August: NOVAON Mobile has launched products Udoctor, marking a newmilestone in the development stage of the official NOVAON engagedMobility industry trends shared economy

Novaon IDC Online Data Joint Stock Company was founded on 9/5/2013,Tax Registration Number: 0106170996 at Cau Giay District tax departmentNovaon IDC Online Data Joint Stock Company is a non-state enterprise,which is operated under the Enterprise Law

The company's charter capital: 20,000,000,000 VND

2.1.2 The organizational structure of the company and characteristic of business