VIETNAM ANZ TRAVEL - ASSIGNMENT

Mission: Our company mission is Supplying the best quality travel services for foreign and Vietnamese tourists; Bring customers new experience in tourists; and Create dynamic and effecti

VIETNAM ANZ TRAVEL CO LTD

CALL FOR INVESTMENT

PROFILE

VIETNAM ANZ TRAVEL CO LTD

BUSINESS PLAN

Ha Noi, May 2016

INTRODUCTION

Name of company: VIETNAM ANZ TRAVEL , CO LTD

Add: 71 Mai Hac De Street, Hai Ba Trung District, Hanoi, Vietnam

1 General director Luong Duy Khiem,

2 Managing Director Nguyen Linh Son,

3 Marketing Director Nguyen Thi Loan,

4 Human Resouce Manager Thai Thi Vinh,

5 Chief Accountant Tran Thanh Huong

Year of completed plan: May, 2016

Table of Contents

EXECUTIVE SUMMARY 4

PART 1: BACKGROUND INFORMATION 4

1 Business concept 4

2 Answer as many following 5

3 The market our company intend to serve: 5

4 How can our business serve the market better than others 6

5 Present status of the business 6

6 If you will be doing any contract work, what are the terms? 6

7 Do you have letters of intent from prospective suppliers? 6

8 Company history 6

9 The company owners wish to sell 7

10 How will our management make the business more profitable? 7

11 What changes do we plan to make in the business? 7

12 What is the purchase price formula? 8

PART 2: DESCRIPTION OF PRODUCT AND SERVICE 8

1 Features of proposed products/services 8

2 Describe benefits to your customer 8

3 Intellectual property and proprietary rights issues 8

4 Production plans 9

5 Future products/services: 9

PART 3: MARKETING PLAN 9

3 Competition analysis 13

4 Market strategies 15

PART IV: MANAGEMENT STRUCTURE AND ORGANIZATION 15

1 Management structure and organization 15

2 Management and personnel: 15

PART V BUSINESS OPERATIONS 18

1 Business Location 18

2 Licenses and permits 19

PART VI FINANCE PLAN 19

1 Income statements 19

2 Balance statement 20

CONCLUSION 21

EXECUTIVE SUMMARY

PART 1: BACKGROUND INFORMATION

1 Business concept

1.1 Mission:

Our company mission is Supplying the best quality travel services for foreign and

Vietnamese tourists; Bring customers new experience in tourists; and Create dynamic and effective working environment for Vietnames employees

1.2 Vission & and objectives of business:

Vision: Vietnam ANZ travel want to be come one of the leading travel

companies in Vietnam in 2020, Account for 2% of market share in travel in 2020; Spread the ANZ trade mark to a half of Vietnam and become the best choice for inbound and outbound travel

Objectives: From now to 2020: (base on SMART formula)

* 1% of total foreign tourists to Vietnam (inbound travel)

*2% of total Vietnamese tourists to oversea (outbound travel)

*0.1% of total Vietnamese tourists travelling in Vietnam (domestic travel)

* Total revenue: 4 million USD

*Profit = 15% Revenue

1.3 Description of business

Vietnam ANZ Travel has been established for over 10 years and boasts a staff of highly qualified and professional travel personnel ANZ travel brings customer a lot of service related to travel and visa such as: Customized tours, Package tours, visa arrangement, insurance service and ticket booking…

2 Answer as many following

a Our business is in Service only

b About our services:

3 The market our company intend to serve:

In totally about 1.5% of market share in 2016 and plan to account for 2% travel market share in 2020 In detail,

* 1% of total foreign tourists to Vietnam (inbound travel) (2015 total of foreigntourists to Vietnam: 6 million)

*2% of total Vietnamese tourists to oversea (outbound travel) (2015 total ofVietnamese tourists to oversea: 4 million)

*0.1% of total Vietnamese tourists travelling in Vietnam (domestic travel) (2015total of domestic tourists: 25 million)

4 How can our business serve the market better than others

The way that our company serves the market better than competitor is weconcentrate on the best quality of service, be honest and trust attitude of employees

to customers Beside that, our firm cares about maximizing the value added tocustomer and plus some service for tour like travel insurance, visa arrangement,and car rental In addition, we also apply many promotion strategies like discount,commission campaign to customers in some special occasions Moreover, ourcompany has a professional workforce, responsibility, this will satisfy customer‘sneed

5 Present status of the business

Our company status is expansion of growing concern

Infact, our company is big one, however, we still want to account for moreVietnam travel market and to growth more and more So, now we plan to call forinvestment from both Vietnam and foreign suppliers for Vietnam ANZ travel

6 If you will be doing any contract work, what are the terms?

In the next, out company will continues make contract with some travel agents inVietnam and oversea to widen our market

Making contract with Muong Thanh Hotel and Saigon hotel system

Making contract with some airlines company to active in arrange tours

7 Do you have letters of intent from prospective suppliers?

We receive many letter from prospective suppliers such as Vietnam airlines, Van Minh express car, …

8 Company history

Vietnam ANZ Travel has been established for over 10 years and boasts a staff ofhighly qualified and professional travel personnel All are specialists and totallyfamiliar with their Country and the attractions and customs of the Vietnamesecommunity and ethnic groups Customer service and satisfaction is our goal andour staff are dedicated to this achieving this objective

Vietnam ANZ Travel is fully licenced by the Vietnamese Government as anInternational Tour Operator (No 0877/TCDL-GPLHQT) and as such our clientscan have the security and confidence in our services

We are fortunate in having a foreign influence in the management of ourCompany through our Business Development Director, Mr Adrian Phua, aSingaporean living in Hanoi who is well travelled throughout the country Hebrings us the unique benefit of being able to advise our clients through the eyesand experiences of a foreign visitor

9 The company owners wish to sell

At this time, the company owners wish to sell stocks and call for investmentbecause we want to share the opportunities to grow up with many others and thatalso the way ANZ travel want to get more social capital and finance from investor

to become bigger company in Vietnam

10 How will our management make the business more profitable?

We promise that, we will round your investment resource effectively and make itmore and more increase by focus on target potential customers and quality ofservice

11 What changes do we plan to make in the business?

We will focus on developing the best human resource to support for business andmaking marketing champagne to lunch our trade mark and service to widencustomers and travel agents In detail:

Firstly, we will plan the organization management structure to suitable with newrequirement

Secondly, Making a marketing champagne to lunch our service, specially making aplan to diversity the supply chain (place) (not only using internet and direct sell,

we will range and system of travel agents in 64 provinces in Vietnam

Thirdly, we continue open and create new contact with potential supplier in theworld in order to support us good service

Finally, we think about new products and restructure the finance managementsystem

12 What is the purchase price formula?

To take competitive advantage, our product not only need higher quality but alsoneed cheaper price Therefore, VN ANZ travel will set price for out good base onesome rules:

- First: Base on cost of service

- Second: Base on market price (specially competitor ‘s price)

- Third: Base on the degree of scarcity of the product, service (for example

we find out some unique place in the world and exclusive exploitation, so,

we set price quite high)

In fact, we set price usually lower than directed competition about 1-5% and addsome value

Price = Cost of service + 15% profit

PART 2: DESCRIPTION OF PRODUCT AND SERVICE

1 Features of proposed products/services

Most our goods are service such as: Hotels/resort booking; Air/train ticketsbooking; Car rental; Visa arrangement; Outbound travel; Inbound travel; Domestictours; Packaging tours…

Vietnam ANZ travel products focus on high quality and reasonable price We try

to bing customer a perfect service by luxury hotel, car, restaurant, nice tour guide, 24/7 support service, support to complete visa arrangement, support toillustrate finance source (using ANZ bank, ANZ travel card….)

-2 Describe benefits to your customer

Customer will receive the perfect service with lowest pay and the highestconvenience, safest trip and supporting 24/7

3 Intellectual property and proprietary rights issues

In some cases, Customers will be used some ANZ equipment with company logoduring the trip and absolutely no use for other purposes by tourism

The advertisement, images of the company is ANZ travel copyright only

4 Production plans

We will find out interest destinations in the world, create amazing tours tointroduce customers For future, we focus on adventure tourism, volunteer andcharity tourism We expect to have right to have license of operator Son Doongcave in the next time, this will be our unique product

5 Future products/services:

For future, we focus on selling adventure tourism, volunteer and charity tourism

We expect to have right to have license of operator Son Doong cave in the nexttime, this will be our unique product

We also focus on developing the charity tour, ocean explorer tourism to diversifythe available tourism product to advertise to our customers

PART 3: MARKETING PLAN

Still focus on oversea customer and now focus on domestic one to increase therevenue and market share

1 Vietnamese Tourism industry overview

Money spent by foreign visitors to a country (or visitor exports) is a keycomponent of the direct contribution of Travel & Tourism In 2014,Vietnam generated VND165,080.0bn in visitor exports

By 2025, international tourist arrivals are forecast to total 10,739,000,generating expenditure of VND343,201.0bn, an increase of 6.8% pa

Domestic travel spending generated 48.2% of direct Travel & Tourism GDP in

2014 compared with 51.8% for visitor exports (ie foreign visitor spending orinternational tourism receipts).Domestic travel spending is

expected to grow by 8.4% in 2015 to VND166,827.0bn, and rise by 6.4% pa toVND310,448.0bn in 2025

The Travel & Tourism Competitiveness Index 2015: Asia-Pacific

Longterm growth forecast 2015-2025:

Source: 2014 Vietnam tourism report from World travel and tourist council

2 ANZ Travel’s market:

a Customer profile and target market

Main customers of ANZ Travel are Foreign visitors and domestics The targetmarket is foreign visitors come from English speak nations and middle class inVietnam

b Description of your trade area: Due to a travel agent come from Australia andget finance support from ANZ bank, we have fulfillment ability to grow in EU andUSA market where requires a very high financial guarantees for traveling

c Scale of your market: Vietnam, USA, UK, Australia and Asia

d Market potential : USA, UK (English speaking nations) and big city in Vietnam

3 Competitors

Many travel companies have been seeking to increase market share in anticipation

of a Pacific Rim trade pact that will allow investors from 11 foreign countries toprovide tour operator services in Vietnam for the first time Big agencies such as

Vietravel and Fiditour have made the move, expecting the evasion of foreigncompetitors when Vietnam permits "foreign investment to provide inboundservices and domestic travel for inbound tourists" under the Trans-PacificPartnership (TPP) Foreign companies currently are not allowed to operateinbound tours, and have to partner with local businesses instead Once therestriction is removed, Vietnamese businesses will face "a huge challenge,"considering that most of local tour operators are small and medium.

ANZ competitive advantage: diversity package tour for customers’ choice.

Cheap, safe, good service, active and creative employees, strong finance supportfrom ANZ Bank, widen travel agents in the world, vivid and strong suppliers.Beside that, we increase the vivid of product by some advantage term for

customers such as receive (turn back) money if the tour delay or cancel, pay totallytour insurance fee to customers…

i Briefly describe your competition and tell how their operations are similar AND dissimilar to yours.

Our competitions have the same service and some strengths but we believe that,with our finance, human and diversity package service resource we will over comethe competitors and lead to the one of the top leading travel in Vietnam

ii What is your unique selling proposition, and how will you use it to control your market share?

We still base on the quality and trust to convince the customers

2.5 Market trends: inbound and outbound tours Reducing payment

3.2 Indirect competition – A product that is in a different category altogether butwhich is seen as an alternative purchase choice:

Volunteer arrangement, movie watching, discovery channel, shopping, travelthrough internet; pilgrimage, come back hometown

3.3 Evaluation of competition – Strengths, weaknesses, size, age, status:

Each competition has its own strengths and weakness, we usually analysis them tomake wise strategies for survival and growing up

For direct competitors

company,understand thedomestic need,widen web

Vietnam andoversea

2 Saigon

Tourism

3 Hanoi

Tourism

For indirect competitors

1 Volunteer trip 3

yearago

experience, fun,exciting

Near trip,self

arrange,need alarge ofpeople

Difficult tocontrol

watching,

discovery

Longtime

Popular Cheap, safe, fun Not real

experience,not

3.5 Briefly describe our competition

Our competitions have the same service and some strengths but we believe that,with our finance, human and diversity package service resource we will over comethe competitors and lead to the one of the top leading travel in Vietnam

We still base on the quality and trust to convince the customers

4 Market strategies

4.1 Market positioning: the one of the top leading travel in Vietnam

4.2 Marketing tactics: Through the internet and travel agents

4.3 Product: inbound & outbound tours, packing travel,…

4.4 Pricing: Reasionable price (physical price, low price and discounting price)4.5 Promotion: Commission champagne, discount, sale off, add value, compound,voucher…

4.6 Distribution: through individual sell, retailer, travel agents, the internet

4.7 Advertising: Using the customers as the best way for advertising; news paper,the internet adv, delivery the pamplet, things with ANZ logo …

4.8 Public relations: organizing customer meeting at the every new year andreward for their contribution; …

4.9 Customer service: Using call for center, 24/7 service, JIT…