Full Business Plan Reported by Group 5 about ANZ company_May 2016

Mission: Our company mission is Supplying the best quality travel services for foreign and Vietnamese tourists; Bring customers new experience in tourists; and Create dynamic and effec

VIETNAM ANZ TRAVEL CO LTD

BUSINESS PLAN REPORT ABOUT VIETNAM ANZ TRAVEL CO LTD

Psycho-Sociology in SMEs and with Entrepreneurs- PLS 6008

Reported by: Group 5

Mr Luong Duy Khiem

Mr Nguyen Linh Son

Mrs Thai Thi Vinh

Mrs Tran Thanh Huong

Mrs Nguyen Thi Loan

Hanoi, May 2016

INTRODUCTION Name of company: VIETNAM ANZ TRAVEL, CO LTD

Add: 71 Mai Hac De Street, Hai Ba Trung District, Hanoi, Vietnam

Table of Contents

EXECUTIVE SUMMARY 4

PART 1: BACKGROUND INFORMATION 5

1 Business concept 5

2 Answer as many following 5

3 The market our company intend to serve: 6

4 How can our business serve the market better than others 7

5 Present status of the business 7

6 If you will be doing any contract work, what are the terms? 7

7 Do you have letters of intent from prospective suppliers? 7

8 Company history 7

9 The company owners wish to sell 8

10 How will our management make the business more profitable? 8

11 What changes do we plan to make in the business? 8

12 What is the purchase price formula? 9

PART 2: DESCRIPTION OF PRODUCT AND SERVICE 9

1 Features of proposed products/services 9

2 Describe benefits to your customer 9

3 Intellectual property and proprietary rights issues 10

4 Production plans 10

5 Future products/services: 10

PART 3: MARKETING PLAN 10

4 Market strategies 14

PART IV: MANAGEMENT STRUCTURE AND ORGANIZATION 15

1 Management structure and organization 15

2 Management and personnel: 15

PART V BUSINESS OPERATIONS 18

1 Business Location 18

2 Licenses and permits 18

PAR VI FINANCE PLAN 19

1 Income statements 19

2 Balance statement 20

CONCLUSION 21

EXECUTIVE SUMMARY

Vietnam ANZ Travel has been established for over 10 years and boasts a staff of highly qualified and professional travel personnel All are specialists and totally familiar with their Country and the attractions and customs of the Vietnamese community and ethnic groups Customer service and satisfaction is our goal and our staffs are dedicated to this achieving this objective We consider ourselves “travel makers” rather than “travel brokers” To us, being a tour operator has always meant more than just linking transfers with hotel nights and a few city tours It is about fashioning, assembling and operating the best balanced itinerary for a specific type of clientele We have never sacrificed quality for the sake of a short-term profit We think of long term Quality service will always be our priority

Although established in Vietnam 10 years ago, but ANZ not to promote the full potential of its strengths Company occupy only 2% market share, brand ANZ travel is not known For this reason, the company wanted to call for investors and tourism companies, the media in collaboration with brand companies to bring tourism ANZ further development and reap more success more

Why chose ANZ travel for your investment? Vietnam ANZ travel company has international and professional working environment with experienced management team, enthusiasm and confidence staff, attractive and diversification tourism products Besides ANZ also has very good links with the ANZ Bank, a unit of support for companies’s tour in the European one more important reason is that Vietnam has been and will be attractive tourist destinations in the next 20 years, the needs of the Vietnamese tourism (particularly outbound ravel) is forcasted to be growing very fast All of that helps us believe that investment and cooperation with ANZ is a feasible one Vietnam ANZ travel Co LTd will bring you more than your expectation

PART 1: BACKGROUND INFORMATION

1 Business concept

1.1 Mission:

Our company mission is Supplying the best quality travel services for foreign and

Vietnamese tourists; Bring customers new experience in tourists; and Create dynamic and effective working environment for Vietnames employees

1.2 Vission & and objectives of business:

Vision: Vietnam ANZ travel want to be come one of the leading travel

companies in Vietnam in 2020, Account for 2% of market share in travel in 2020; Spread the ANZ trade mark to a half of Vietnam and become the best choice for inbound and outbound travel

Objectives: From now to 2020: (base on SMART formula)

* 1% of total foreign tourists to Vietnam (inbound travel)

*2% of total Vietnamese tourists to oversea (outbound travel)

*0.1% of total Vietnamese tourists travelling in Vietnam (domestic travel)

* Total revenue: 3 million USD

*Profit = 15% Revenue

1.3 Description of business

Vietnam ANZ Travel has been established for over 10 years and boasts a staff of highly qualified and professional travel personnel ANZ travel brings customer a lot of service related to travel and visa such as: Customized tours, Package tours, visa arrangement, insurance service and ticket booking…

2 Answer as many following

a Our business is in Service only

b About our services:

* Hotels/resort booking

* Air/train tickets booking

* Car rental

* Visa arrangement

* Outbound travel

* Inbound travel

* Domestic tours

* Packaging tours

(Source: ANZ travel web-www.vietnamanztravel.com)

c We specialize in “Customized & Package Tours" (outbound travel, inbound

travel, domestic travel, packaging travel)

3 The market our company intend to serve:

In totally about 1.5% of market share in 2016 and plan to account for 2% travel market share in 2020 In detail,

* 1% of total foreign tourists to Vietnam (inbound travel) (2015 total of foreign

tourists to Vietnam: 6 million)

*2% of total Vietnamese tourists to oversea (outbound travel) (2015 total of

Vietnamese tourists to oversea: 4 million)

*0.1% of total Vietnamese tourists travelling in Vietnam (domestic travel) (2015

total of domestic tourists: 25 million)

4 How can our business serve the market better than others

The way that our company serves the market better than competitor is we concentrate on the best quality of service, be honest and trust attitude of employees

to customers Beside that, our firm cares about maximizing the value added to customer and plus some service for tour like travel insurance, visa arrangement, and car rental In addition, we also apply many promotion strategies like discount, commission campaign to customers in some special occasions Moreover, our company has a professional workforce, responsibility, this will satisfy customer‘s need

5 Present status of the business

Our company status is expansion of growing concern

Infact, our company is big one, however, we still want to account for more Vietnam travel market and to growth more and more So, now we plan to call for investment from both Vietnam and foreign suppliers for Vietnam ANZ travel

6 If you will be doing any contract work, what are the terms?

In the next, out company will continues make contract with some travel agents in Vietnam and oversea to widen our market

• Making contracts with Accor, Sofitel, Muong Thanh, Saigon Hotel Groups and many other hotels all over Vietnam, Laos & Cambodia

• Making contracts with Vietnam Airlines, Asia Airlines, AirFrance, Emmirate airlines…

• Now, we receive some letter from prospective suppliers such as ABC, Hai Van, Thuy An Transportation, and many other restaurants

7 Do you have letters of intent from prospective suppliers?

We receive many letter from prospective suppliers such as Vietnam airlines, Van Minh express car, …

8 Company history

Vietnam ANZ Travel has been established for over 10 years and boasts a staff of highly qualified and professional travel personnel All are specialists and totally

familiar with their Country and the attractions and customs of the Vietnamese community and ethnic groups Customer service and satisfaction is our goal and our staff are dedicated to this achieving this objective

Vietnam ANZ Travel is fully licenced by the Vietnamese Government as an International Tour Operator (No 0877/TCDL-GPLHQT) and as such our clients can have the security and confidence in our services

We are fortunate in having a foreign influence in the management of our Company through our Business Development Director, Mr Adrian Phua, a Singaporean living in Hanoi who is well travelled throughout the country He brings us the unique benefit of being able to advise our clients through the eyes and experiences of a foreign visitor

9 The company owners wish to sell

At this time, the company owners wish to sell stocks and call for investment because we want to share the opportunities to grow up with many others and that also the way ANZ travel want to get more social capital and finance from investor

to become bigger company in Vietnam

10 How will our management make the business more profitable?

We promise that, we will round your investment resource effectively and make it more and more increase by focus on target potential customers and quality of service

11 What changes do we plan to make in the business?

We will focus on developing the best human resource to support for business and making marketing champagne to lunch our trade mark and service to widen customers and travel agents In detail:

Firstly, we will plan the organization management structure to suitable with new requirement

Secondly, Making a marketing champagne to lunch our service, specially making a plan to diversity the supply chain (place) (not only using internet and direct sell,

we will range and system of travel agents in 64 provinces in Vietnam

Thirdly, we continue open and create new contact with potential supplier in the world in order to support us good service

Finally, we think about new products and restructure the finance management system

12 What is the purchase price formula?

To take competitive advantage, our product not only need higher quality but also need cheaper price Therefore, VN ANZ travel will set price for out good base one some rules:

- First: Base on cost of service

- Second: Base on market price (specially competitor ‘s price)

- Third: Base on the degree of scarcity of the product, service (for example

we find out some unique place in the world and exclusive exploitation, so,

we set price quite high)

In fact, we set price usually lower than directed competition about 1-5% and add some value

Price = Cost of service + 15% profit

PART 2: DESCRIPTION OF PRODUCT AND SERVICE

1 Features of proposed products/services

Most our goods are service such as: Hotels/resort booking; Air/train tickets booking; Car rental; Visa arrangement; Outbound travel; Inbound travel; Domestic tours; Packaging tours…

Vietnam ANZ travel products focus on high quality and reasonable price We try

to bing customer a perfect service by luxury hotel, car, restaurant, nice tour - guide, 24/7 support service, support to complete visa arrangement, support to illustrate finance source (using ANZ bank, ANZ travel card….)

2 Describe benefits to your customer

Customer will receive the perfect service with lowest pay and the highest convenience, safest trip and supporting 24/7

3 Intellectual property and proprietary rights issues

In some cases, Customers will be used some ANZ equipment with company logo during the trip and absolutely no use for other purposes by tourism

The advertisement, images of the company is ANZ travel copyright only

4 Production plans

We will find out interest destinations in the world, create amazing tours to introduce customers For future, we focus on adventure tourism, volunteer and charity tourism We expect to have right to have license of operator Son Doong cave in the next time, this will be our unique product

5 Future products/services:

For future, we focus on selling adventure tourism, volunteer and charity tourism

We expect to have right to have license of operator Son Doong cave in the next time, this will be our unique product

We also focus on developing the charity tour, ocean explorer tourism to diversify the available tourism product to advertise to our customers

PART 3: MARKETING PLAN

1 Vietnamese Tourism industry overview

Money spent by foreign visitors to a country (or visitor exports) is a key component of the direct contribution of Travel & Tourism In 2014, Vietnam generated VND165, 080.0bn in visitor exports

By 2025, international tourist arrivals are forecast to total 10,739,000, generating expenditure of VND343,201.0bn, an increase of 6.8% pa

Domestic travel spending generated 48.2% of direct Travel & Tourism

GDP in 2014 compared with 51.8% for visitor exports (ie foreign visitor

spending or international tourism receipts).Domestic travel spending is

Expected to grow by 8.4% in 2015 to VND166, 827.0bn, and rise by 6.4%

pa to VND310, 448.0bn in 2025

The Travel & Tourism Competitiveness Index 2015: Asia-Pacific

Longterm growth forecast 2015-2025:

Source: 2014 Vietnam tourism report from World travel and tourist council

2 ANZ Travel’s market:

a Customer profile and target market

Main customers of ANZ Travel are Foreign visitors and domestics The target market is foreign visitors come from English speak nations and middle class in Vietnam

b Description of your trade area: Due to a travel agent come from Australia and get finance support from ANZ bank, we have fulfillment ability to grow in EU and USA market where requires a very high financial guarantees for traveling

c Scale of your market: Vietnam, USA, UK, Australia and Asia

d Market potential : USA, UK or English speaking nations and big cities in Vietnam

3 Competitors:

Foreign Companies: Many travel companies have been seeking to increase

market share in anticipation of a Pacific Rim trade pact that will allow investors from 11 foreign countries to provide tour operator services in Vietnam for the first time Big agencies such as Vietravel and Fiditour have made the move, expecting the evasion of foreign competitors when Vietnam permits "foreign investment to provide inbound services and domestic travel for inbound tourists" under the Trans-Pacific Partnership (TPP) Foreign companies currently are not allowed

to operate inbound tours, and have to partner with local businesses instead Once the restriction is removed, Vietnamese businesses will face "a huge challenge," considering that most of local tour operators are small and medium

Domestic Companies: Small and Medium size travel agency is the main competitors

ANZ competitive advantage: diversity package tour for customers’ choice.Cheap,

safe, good service, active and creative employees, strong finance support from ANZ Bank, widen travel agents in the world, vivid and strong suppliers Beside that, we increase the vivid of product by some advantage term for customers such

as receive (turn back) money if the tour was delayed or cancel, pay totally tour insurance fee to customers…

3 Marketing Plan

1 Marketing plan for branding: ANZ established 10 years ago and even though ANZ had 1.2% of all foreign visitors in VietNam 2015 but company are still lack of brand awareness compare to other competitors in Vietnam Channel:

Company’s website: update new information about company and tours in

English and Vietnamese version

Create and update online company’s brochure in order to customer can download online

Create online customer care service

Advertising: on radio, digital banner on high rating website: dantri, VNE