PLAN MARKETING RESEARCH FUNCTION FOODS FOR NEW PRODUCT POMEGRANATE COLLAGEN

Marketing Research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.

EXECUTIVE SUMMARY

Work pressure, bad habits in the environment such as ultraviolet rays, emissions, polluted water and even aging will make your freshness fade away over time But because of its safety and more nutritional benefits than conventional foods, functional foods considered as "miracle" therapies can supplement the nutrients the body is eating Deficiencies, prevent aging and help you maintain a "healthy body, beautiful outside"

WHY WOMEN OVER 30 SHOULD USE FUNCTIONAL FOODS?

Health is the source of beauty To be healthy, beautiful, the most important is to have a reasonable diet, healthy living environment and reduce stress However, for both subjective and objective reasons, most of us can not fully meet these conditions

In particular, when a woman goes through her 30s, the hormonal decline will lead to aging This not only causes psychological changes, but wrinkles, freckles, freckles, brown spots will also appear, affecting the beauty of the 30-year-old woman

Therefore, using only natural foods is not enough The introduction of functional foods

is helping people to replenish their deficient nutrients, prevent aging and help you maintain a beautiful body

HOW DO FUNCTIONAL FOODS AFFECT THE BODY?

Most of the functional foods are of natural origin, so they are relatively safe and have less side effects These products are usually solid, liquid or soft

Each type has its own advantages and disadvantages, but the general mechanism of functional foods is to use the right dose and at the right time, they will be absorbed into the blood and lead to organs need to recover, function is impaired reduce the women to return to the state of the best performance

Beauty Ingredients: 5 Main Ingredients

- Collagen

- Placenta

- Hyaluronic acid (HA)

- Lactic acid

- Super Food

In this report, I selected the collagen ingredient to create a completely new functional food product, for women to regain their color, regain their youth In addition, this new

Table Of Content

I BRAND INTRODUCTION 3

1.1 INTRODUCTION NEW PRODUCT 3

1.2 REASON FOR CHOOSING THE TOPIC 4

1.3 OBJECT OF STUDY 4

II PRODUCT INTRODUCTION 5

1 DESCRIPTION PRODUCT 5

1.1 PACKAGING DESIGN 5

1.2 INGREDIENT PRODUCTION 6

1.3 THE COLOR OF PRODUCTION 6

2 SWOT OF PRODUCT 7

2.1 STRENGTHS 7

2.2 WEAKNESSES 7

2.3 OPPOTUNITIES 7

2.4 THREAT 7

3 THE PRICE OF PRODUCT 8

3.1 COMPETITOR OF PRODUCT 8

3.1 COMPARE THE PRICE OF THE COMPETITON 8

4 THE SIZE TO DO RESEARCH 9

4.1 SURVEY SITE 9

4.2 THE NUMBER OF PEOPLE TO CONDUCT 9

4.3 THE TASK OF THE MANAGER WHEN SURVEYING CUSTOMER 9

5 COST OF CONDUCTING THE SURVEY 10

5.1 COST OF CUSTOMER SURVEY GIFT 10

5.2 OTHER COST 10

5.3 TOTAL COST OF SURVEY 10

6 THE WAY TO DO RESEARCH 11

6.1 HOW TO DO RESEARCH 11

6.2 RESEARCH METHOD 11

6.3 PERSONAL INFORMATION OF THE CUSTOMER 12

6.4 CUSTOMER QUESTIONNAIRE USING PRODUCT 13

6.5 QUESTIONNAIRE ASSESSES THE LEVEL OF CUSTOMER SATISFACTION 15

7 THE RESULT AFTER RESEARCHING 16

7.1 QUESTIONNAIRE AFTER CUSTOMER SURVEY 16

7.2 RESULT CHART 16

III CONCLUSION 18

I BRAND INTRODUCTION

First, we will find out the definition of functional foods

A functional food is a food given an additional function (often one related to health-promotion or disease prevention) by adding new ingredients or more of existing

ingredients

NEW PRODUCT

Human body 70% skin structure is collagen is distributed mainly in the dermis of skin collagen together with elastin to create a durable and tough skin structure, after the age

of 30 this structure is not sustainable So we need to add some collagen to the body to rebuild this structure For women, beauty is one of the important factors indispensable especially care and beauty of the skin The product is very popular and meet the beauty needs of all women that is Pomegranate Collagen

The product not only helps bring you beautiful, energetic skin by enhancing the

connection between skin cells, but also eliminating the harmful substances in the body, purifying and cooling Efficacy helps to improve resistance and the body's immune system is also enhanced

In addition, Pomegranate Collagen also has many different uses such as strong

antioxidants, anti-prostate cancer, anti-aging skin, reduce the risk of blood pressure and stroke, good for the heart help for women after using this product more assured

of quality and more confidence in new products

Today, the demand for beauty of women is getting higher and higher Especially in Asian countries, the issue of beauty is a top concern of women because knowing how

to be beautiful is also a secret to keeping family happy Beautiful women on the road will also be more confident, easy to socialize and will help a lot in their daily work as well as life

WHY MUST BE BEAUTIFUL?

Society has always praised the quality of human beings, personality is always very important but nothing more perfect than a girl who has a good personality and

beautiful face

Beauty is essential, especially for women Beauty will make you become confident in communicating with people in the work as well as everyday life Beauty is also a show

of respect for others

Beauty helps you to have more advantages in all things, helping you to better harmony with society like the present perfect

Capturing that need, collagen juice has created a skin care product for Asian women with the desire to change their skin brown to white skin pink The formula is made from 100% pomegranate selected carefully to ensure the best quality for the product

OBJECT OF STUDY

Why do so many new products fail? Usually for many reasons Companies often are so enamored of their new product ideas that they fail to do their research, or they ignore what the research tells them Sometimes the pricing or the distribution channels are wrong Sometimes the advertising doesn't communicate Successful product launches result from an integrated process that relies heavily on research and solving up-front issues

Market research is the key Without the necessary information, you're simply flying blind in a storm, headed for a crash landing Market research does more than confirm your "gut feeling," it provides critical information and direction Object of study

identifies market needs and wants, desired needs of the customer about product

features, pricing, decision makers, distribution channels, motivation to buy and many other problem

II PRODUCT INTRODUCTION

1 DESCRIPTION PRODUCT

1.1 PACKAGING DESIGN

There are three questions you must have the answer to before you start designing the packaging for a product:

1 What is the product?

2 Who’s buying the product?

3 How are people buying the product?

A package that attract to the costomer includes the following elements:

- Colors

- Fonts

- Logos

- Product content

- Images

- Symbol symbols

- Other information

Pomegrante collagen is specially designed and extremely simple, with the red image coinciding with the color of the pomegranate, which adds to the attract of the

customer, creating a highlight and distinctive a for the customer when see product

A box include 6 small boxes, in 6 boxes with 5 small packages, a total of 6 boxes of 30 packages divided equally for each day in a month

1.2 INGREDIENT

- Mixture of pomegranate extract accounted for 97.8%

(pure water, Turkish pomegranate extract more than 65 brix),

- Grape extract (Chile)

- Citric acid (crystalline form),

- Collagen from fish (Korea) 0.2%, sugar fructose

1.3 THE COLOR OF PRODUCTION

The color of the product is mostly red and pinky

2 SWOT OF PRODUCT

2.1 STRENGTHS

- The only mainstream drink with collagen and vitamins

- Distinctive look: fun, simple and stylish

- Vietnamese women often use functional foods when they turn 30 years old

2.2 WEAKNESS

- New to the market: the brand needs to make an extra effort to establish credibility

- Customers confidence in the efficiency of collagen is varies: so, there exists a lot of doubt, especially customer outside of major cities

- High cost of ingredients and low profit margin

- The customers lack of knowledge of manufactures and distributors

2.3 OPPORTUNITY

- Health concerns: women want to optimise their food choices in new way, such as enhanced collagen beverages: as a health boost, and to undo damage of previous food and lifestyle choices Research shows that many Vietnamese women prefer to use functional foods to increase their longevity and improve their beauty

- High public awareness of the wellbeing benefits ingredients of pomegrangte collagen means acceptance is likely to be easier than if introducing a new set of nutrients

- Very small number of direct competitors other brand collagen

2.4 THREATS

- Other collagen are being launched every month that get closer with customers, soon there will be more competition

- Securing a realiable and cost effective supply of the formulation and will be more difficult for an private label than for the large corporation, so supply could be

threatened

3 THE PRICE OF PRODUCT

Setting a price for a new product may seem daunting at first; but if you take the time to review the available information about the product and target markets, you can

determine a fair and profitable sales price In addition to overall costs for

manufacturing and distribution, consider the intrinsic value of the product and how it will benefit consumers The profit earned from the product should not only provide a return on initial investment, but also reflect how it benefits consumers

Currently, the product Pomegrante Collagen was sold in Vietnam market is about 450.000 VNĐ

3.1 COMPETITOR OF PRODUCT

Currently, there are two main competing products with Pomegrante Collagen:

collagen+ C and Pomegrante Collagen (pellets) However, when comparing these two products, the attractiveness and the number of users and interest are still poor In part, marketing and image marketing still can not reach the consumers of functional foods

3.2 COMPARE THE PRICE OF THE COMPETITON

In Viet Nam market , the price of two products is not too large Collagen+ C is

currently marketed at a higher price than pomegrante collagen Meanwhile, the new product only price range of 450.000 VNĐ, collagen + C products sell for 650.000 VNĐ

Pomegrante collagen (pellets) is cheaper In the market today, pomegrante collagen (pellets) is sold at a price of 350.000 VNĐ, a price that is acceptable because of its size and segment market not big enough

4 THE SIZE RESEARCH

4.1 SURVEY SITE

On this report, I survey on level the satisfaction of female customers aged 30 – 50 years old about user product Pomegranate Collagen in Binh Duong province

I often go to the large and small shopping centers, local markets, entertainment center, thanks to them fill out the questionnaire on the information sheet

4.2 THE NUMBER OF PEOPLE TO CONDUCT

Of the 63 people I applied for a few minutes to interview, many refused, and also some people for personal reasons, so I can not interview with each other But I'm still lucky,

as many as 38 people agreed to interview me about using collagen supplements

The questions revolve around products such as quality, price, packaging, advertising, design, customer service, and some personal information In addition, an

indispensable thing that is satisfaction with the use of the product

4.3 THE TASK MANAGE WHEN SURVEYING CUSTOMER

The task manage that’s help each individual have confidence and ability communicate well with people, From there, it is easy to gather complete customer information, process and analyze customer responses through the questionnaire Finally, write a complete report of what the customer filled in on the coupon, develop new strategies

to improve customer satisfaction, and develop what customers are expecting or wanted for a product Through the above surveys, the manager has obtained all valuable

information of customers, the next task is how to help the product more and more improved further development

5 COST OF CONDUCTING THE SURVEY

The cost of the 5-day survey is 14,520,000 VND, including gifts, survey paper, fuel, water and food Below is a summary of the costs for this survey

5.1 COST OF CUSTOMER SURVEY GIFT

COUPON 20% OF NGUYEN KIM BINH

DUONG

36 10.800.000 VNĐ

5.2 OTHER COST

5.3 TOTAL COST OF SURVEY IN 5 DAYS IS: 14.520.000 VNĐ

6 THE WAY TO DO RESEARCH

6.1 HOW TO DO RESEARCH

Market research new product surveys are used to collect consumer feedback about a new product or a new product concept Whatever the product may be, small or large, the process of managing the new product market research survey will remain the same, from start to finish

In this report, I collect research data that includes age, occupation, family status, income from women aged 30 to 50 years old The collect research are easy when interviewees mark the questionnaire available The respondents will tell me the level

of potential the product as well as all other problem of products such as quality, price, customer service, packaging the collection will help me re-evaluate and increase satisfaction for customer

6.2 RESEARCH METHOD

While there are many ways to perform market research, but In this report, I choose

survey method: paper survey and face-to-face interview

Paper Survey

In-person surveys are one-on-one interviews typically conducted in high-traffic

locations such as shopping malls, local markets, entertainment center They allow you

to present people with samples of products, packaging, or advertising and gather immediate feedback

Personal Interviews

Personal interviews include unstructured, open-ended questions I usually personal interview for about few minute and I usually writing recorded

6.3 PERSONAL INFORMATION OF THE CUSTOMER

QUESTIONNAIRE ON POMEGRANATE COLLAGEN Name:

Phone number:

Address:

Email address:

Please tell me your informations:You can check ( √ ) the box if you answered

1 AGE

30 – 35

35 - 40

40 – 45

45 – 50

2 FAMILY STATUS

Married

Single

Single mom

Single, live with family

3 OCCUPATION

Businesswoman

Manager

Office staff

Housewife

4 INCOME

Under 5 million

5 – 10 million

10 – 15 million

15 – 20 million

5 HEALTH STATUS

Good health

Not good health

Good beauty

Not good beauty

6.4 CUSTOMER QUESTIONNAIRE USING FUNCTIONAL FOODS (POMEGRANATE COLLAGEN)

Please tell me your informations:You can circle the answer if you choose

1 / Do You Regularly Use Functional Foods Supplement Collagen?

2 / What The Number Of Flavors Of Functional Foods Collagen You Know?

3 / Do You Know How To Uses Collagen Functional Food?

4 / What Causes You To Use Functional Foods?

5 / Where Do You Usually Buy Functional Foods Supplement Collagen?

6 / What Functional Foods Supplement Collagen Do You Usually Use?

7 / Do You Often Use Functional Foods Supplement Collagen Drink Or Pellets?

8 / Can You Easily Find Functional Foods On The Media?

9 / What Time Of Day Do You Use Functional Foods?

10 / What The Quality Of Some Other Functional Foods Collagen Have Satisfaction?