A network effect also called network externality or demand-side economies of scale is the effect that one user of a good or service has on the value of that product to other people.. Whe
Trang 2In order to comprehend some of the
essential underlying principles of the
world, society, and nature, smart and
successful people tend to use particular
sets of "life and business models,“ like a
tool box, which help them to guide and
focus their thinking.
Academics have coined them "mental
models,“ defined as a collection of
someone's thought process about how
something works in the real world As such
mental models assist in seeing a problem
from different perspectives.
All of us can do the same By studying the
biggest ideas and principles (models) from
different disciplines such as physics,
sociology, philosophy, management, we
can create our own network (or
latticework) of models We can use some of
them in one situation and others in
differing situations; resulting in better
decisions.
Tech Executive, Marketing Expert, Leadership & Executive Coach, LinkedIn Influencer, Author, Speaker
Trang 3Vice Chairman of iconic Berkshire Hathaway and currently one of the best
multi-disciplinary thinkers in the world
Trang 4Warren Buffett, aka the "Sage of
Omaha”, is a master in time
management, focus setting, and
priority management
It is said that one day Buffett asked his
pilot to draft a list with the 25 most
important things he wanted to do in his
life In a next step Buffett asked him to
circle the 5 most crucial ones Buffett
challenged his pilot to solely focus on
those 5 to avoid being distracted
Consequently, only when you figure out
your priorities and follow through with
dedicated and concrete action plans you
set your own agenda and will succeed
Trang 5Dwight Eisenhower was the 34th President
of the United States and was highly productive over decades of his life
His most famous productivity strategy is known as the Eisenhower Matrix, a simple decision-making tool that you can use by separating your actions based on four possibilities:
1 Urgent and important (tasks you will do immediately)
2 Important, but not urgent (tasks you will schedule to do later)
3 Urgent, but not important (tasks you will delegate to someone else)
4 Neither urgent nor important (tasks that you will eliminate)
Trang 6SMART is a mnemonic acronym, giving criteria
to guide in the setting of objectives, for
example in project management,
employee-performance management and personal
development Ideally speaking, each corporate,
department, and section objective should be:
SPECIFIC – target a specific area for
improvement;
MEASURABLE – quantify or at least suggest
an indicator of progress;
AGREED UPON – specify who will do it;
REALISTIC – state what results can
realistically be achieved, given available
resources;
TIME-RELATED – specify when the result(s)
can be achieved
Trang 7One of my favorite ones KISS is an acronym for "Keep it simple, stupid" as
a design principle noted by the U.S Navy
The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore simplicity should be a key goal
in design and unnecessary complexity should be avoided
Trang 8Versus Critical Thinking (which is
primarily concerned with judging the
true value of statements), Lateral
thinking - the term was coined by the
physician and psychologist Edward de
Bono - is about solving problems
through an indirect and creative
approach, using reasoning that is not
immediately obvious and involving
ideas that may not be obtainable by
using only traditional step-by-step
logic
Techniques are e.g Random Entry
Idea, Provocation Idea, Disapproving
or de Bono´s Six Thinking Hats
Approach (Parallel Thinking)
Trang 9We often tend to address topics in a superficial manner by asking questions which rather test and reward knowledge (mostly using closed questions) than stimulating inquisitiveness (applying e.g open questions)
To flip that I suggest to apply the model
of "Wonder Questions, " a set of powerful questions: The Why? and Why Not? questions; The What If? and What If Not? questions; The What Else? and the How? questions
Trang 10To find out more about these “Wonder Questions”
you can check my previous Slideshare
6 SUCCESS QUESTIONS YOU MUST ASK
Trang 11A network effect (also called
network externality or
demand-side economies of
scale) is the effect that one user
of a good or service has on the
value of that product to other
people When a network effect
is present, the value of a
product or service is dependent
on the number of others using
it
Trang 12One should always start with the customers´ wants and needs and work backwards This is quite different to what most organizations do in reality (although many would not admit it) when they develop ideas, products, and services which they like and not
necessarily their customers To sum it up: What is best for your customers is ultimately also best for your company
Trang 13To evolve and get better we need
to learn Learning (also) comes
from failing
Welcome failure as an essential
part of learning and
improvement to establish
"Lifelong Learning," i.e an
ongoing, voluntary, and
self-motivated pursuit of knowledge
for either personal or
professional reasons
Trang 14Whatever a person is doing, she should stay human, approachable, and show respect towards others
One should choose being focused over task-focused, even and especially, when push comes to shove
people-Believing in the good and staying minded Being curious without being naive and willing to confront one´s own weaknesses to learn and grow Giving and supporting others without
open-expecting anything in return
Trang 15A phenomenon whereby higher
expectations lead to an increase in
performance
The reverse is the golem effect, in
which low expectations lead to a
decrease in performance
By the Pygmalion effect, people
internalize their positive labels, and
those with positive labels succeed
accordingly The idea behind the
Pygmalion effect is that increasing
the leader's expectation of the
follower's performance will result in
better follower performance
Trang 16The Peter principle is a concept in management theory formulated
by Laurence J Peter
It states that the selection of a candidate for a position is based on the candidate's performance in their
current role, rather than on abilities relevant to the intended role
Thus, employees only stop being promoted once they can no longer perform effectively, and "managers rise to the level of their
incompetence."
Trang 17A decision tree is a decision
support tool that uses a tree-like
graph or model of decisions and
their possible consequences,
including chance event outcomes,
resource costs, and utility It is
one way to display an algorithm
Trang 18The spacing effect is the phenomenon whereby learning is greater when
studying is spread out over time, as opposed to studying the same amount
of content in a single session
That is, it is better to use spaced presentation rather than massed presentation
Practically, this effect suggests that
"cramming" (intense, last-minute studying) the night before an exam is not likely to be as effective as studying
at intervals in a longer time frame
Trang 19The butterfly effect is the concept that
small causes can have large effects
Initially, it was used with weather
prediction but later the term became a
metaphor used in and out of science In
chaos theory, the butterfly effect is the
sensitive dependence on initial
conditions in which a small change in
one state of a deterministic nonlinear
system can result in large differences
in a later state
Trang 20Also called Paradoxical Thinking It involves creating a paradox or
contradiction by conceiving of two opposing ideas as being currently true
Examples are "Winning by losing“ or
"Disagreeing and committing“ or
"Setting realistic yet challenging goals.“
The contradiction and its meanings will generate new insights and ideas
Trang 21To generate and evaluate new ideas
Walt Disney would have shifted his
perspective three times by playing
three separate and distinct roles:
1 the dreamer (generating as many
fantasies as possible),
2 the realist (working the fantasies
into practical ideas)
3 the critic (poking holes into the
idea)
Trang 22Whenever you introduce something new (e.g a new product, service offer, process, KPI, etc.) take out two
existing, similar ones
It´s like following a health diet and working out at the same time Careful not becoming too lean at a certain point however You need sufficient energy to outrun your competitors
Trang 23In negotiation theory, BATNA is
the most advantageous alternative
course of action a party can take if
negotiations fail and an agreement
cannot be reached
A party should generally not
accept a worse resolution than its
BATNA Care should be taken,
however, to ensure that deals are
accurately valued, taking into
account all considerations
Trang 24This is a game which is designed in a way that all participants can profit from it in one way or the other In conflict resolution, a win–win strategy is a collaborative strategy and conflict resolution process that aims to accommodate all
participants
Mathematical game theory also refers
to win–win games as non-zero-sum games (although they may include situations where both players win or lose, as well)
Trang 25For a reversible decision
(aka two-way-door
decision), if it were not good
you can change it However,
a irreversible decision (aka
one-way-door decision) is
very expensive, difficult or
even impossible to be
changed or reversed
Trang 26By using the average human brain size and extrapolating from the results of primates, British anthropologist Robin Dunbar proposed that humans can comfortably maintain only
150 stable relationships
Dunbar explained it informally
as "the number of people you would not feel embarrassed about joining uninvited for a drink if you happened to bump into them in a bar."
Trang 27A minimum viable product
has just those core features
sufficient to deploy the
product, and no more
This strategy targets
avoiding building products
that customers do not want
and seeks to maximize
information about the
customer per dollar spent
Trang 28The Pareto principle states that, for many events, roughly 80% of the effects come from 20% of the causes
It is a common rule of thumb in business; e.g., "80% of your sales come from 20% of your clients."
Mathematically, the 80/20 rule is roughly followed by a power law distribution for a particular set of parameters
Trang 29Economies of scale are the cost
advantages that enterprises
obtain due to size, output, or
scale of operation, with cost per
unit of output generally
decreasing with increasing
scale as fixed costs are spread
out over more units of output
Trang 30The opportunity cost, also known as alternative cost, is the value (not a benefit) of the choice of a best
alternative cost while making a decision
A choice needs to be made between several mutually exclusive
alternatives
Assuming the best choice is made, it
is the "cost" incurred by not enjoying the benefit that would have been had by taking the second best available choice
Trang 31A sunk cost is a cost that has
already been incurred and
cannot be recovered
Sunk costs do, in fact,
influence actors' decisions
because humans are prone
to loss aversion and framing
effects
In light of such cognitive
quirks, it is unsurprising
that people frequently fail to
behave in ways that
economists deem "rational"
Trang 32Loss aversion refers to people's tendency to prefer avoiding losses to acquiring equivalent gains: it's
better to not lose $5 than to find $5 Some studies have suggested that losses are twice as powerful,
psychologically, as gains
Loss aversion was first demonstrated by Amos Tversky and Daniel Kahneman
Trang 33A false positive error is a result that
indicates a given condition has been
fulfilled, when it has not In the case
of "crying wolf" – the condition
tested for was "is there a wolf near
the herd?"; the result was that there
had not been a wolf near the herd "
A false negative error is where a test
result indicates that a condition
failed, while it was successful A
common example is a guilty
prisoner freed from jail
Trang 34The boiling frog story is generally offered as a metaphor cautioning people to be aware of even gradual change lest they suffer eventual undesirable consequences
It is also used in business to reinforce that change needs to be gradual to be accepted
Trang 35By using this argumentation
approach, a party asserts that a
relatively small first step leads to a
chain of related events culminating in
some significant (usually negative)
effect, much like an object given a
small push over the edge of a slope
sliding all the way to the bottom
Because no proof is presented to show
that such extreme hypotheticals will
in fact occur, this fallacy has the form
of an appeal to emotion fallacy by
leveraging fear
Trang 36You might have heard the phrase
"Mind over Matter", meaning that there is a strong connection between mind and body Your every thought produces a biochemical reaction in the brain
Essentially, when you think happy, inspiring, or positive thoughts, your brain manufactures chemicals that make you feel joyful, inspired, and uplifted
Trang 37A cognitive bias refers to the
systematic pattern of deviation from
norm or rationality in judgment,
whereby inferences about other
people and situations may be drawn
in an illogical fashion
It is helpful to know some of the most
common ones like the Bandwagon
Effect, the Confirmation Bias, the
False Consensus Effect or
the Hindsight Bias A great list of
cognitive biases you can find here
Trang 42twitter.com/ConsumGoodsClub slideshare.net/AndreasvonderHeydt
youtube.com/user/BlondJames007
soundcloud.com/andreas-700932257 iTunes Podcast – Leadership XXL facebook.com/ConsumerGoodsClub
Trang 43USA UK Germany Spain
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Trang 441 Charlie Munger via Farnam Street Blog
2 Warren Buffet via Forbes
3 Dwight D Eisenhower via Wikimedia Images
4 Eisenhower Box via James Clear
5 Edward de Bono via News.com.au
6 Robert Rosenthal via UC Riverside
7 Laurence J Peter via Lamentees Marivillosa
8 Lorenz Attractor via Gakushuu.org
9 Edward Lorenz Portrait via Subhankar Biswas
10 Robert Dunbar via Wikimedia Images
11 Vilfredo Pareto via Biografias y Vidas
12 Economies of Scale Graph via Course-notes.org
13 Amon Tversky & Daniel Kahneman via Danielgogek.com
14 Abraham Maslow via Sofia University
15 Human Mind Jigsaw via Freepik