How to persuade people to join your business by geoffrey byruch

If you are looking to scale your startup into a viable and financially fruitful business, it is absolutely imperative that you have a driving force behind your cause... While this is tr

H O W T O P E R S U A D E P E O P L E T O J O I N Y O U R B U S I N E S S

B Y G E O F F R E Y B Y R U C H

You have probably heard

the say that you are only as

good as your team.

If you are looking to scale your startup into a viable and financially fruitful business, it is absolutely

imperative that you have a driving force behind your cause

H AV I N G A S T R O N G T E A M O R

S E T O F E M P L O Y E E S C A N B E T H E

S O L E D E F I N E R B E T W E E N

FA I L U R E A N D S U C C E S S

While this is true, you also

need to realistic Finding a group of smart, creative, hardworking, and

driven individuals can be incredibly difficult to find especially for a startup

H E R E , Y O U A R E FA C I N G A

VA R I E T Y O F H U R D L E S

T H E F I R S T I S S I M P LY T H E

R I S K P E O P L E A R E W I L L I N G

T O TA K E T O Q U I T A

F I N A N C I A L LY S TA B L E J O B

W I T H B E N E F I T S T O G O

W I T H Y O U O N Y O U R

U N E X P L O R E D J O U R N E Y

U N L I K E J E R RY M C G U I R E ,

Y O U R S TA R T U P D O E S N O T

G U A R A N T E E A H A P P Y

E N D I N G

S O H O W C A N Y O U F I N D P E O P L E W H O A R E C A N B E A H U G E

A S S E T F O R Y O U R C O M PA N Y ? H O W C A N Y O U L U R E T O P TA L E N T

I N J O I N I N G Y O U R C A U S E ?

To begin, start by selling them a dream For individuals to leave a comfortable position, they need

to be enticed that their move can

be impactful and influential

By laying out your company’s

vision and goals, you will be able

to show them that they have an opportunity to be bigger than

themselves

In addition, be transparent with them Most cases, people are

enticed to join a cause because of the individuals themselves

Show them the ups and downs that your company has faced and discuss how they can attribute to its success

O N E Y O U A R E A B L E T O S E L L T H AT D R E A M ,

F O C U S O N T H E A S P E C T S O F R E C R U I T I N G

K N O W W H AT T Y P E O F C A N D I D AT E S Y O U A R E

L O O K I N G F O R A N D W H I C H C A N D I D AT E S C A N

T R U LY B R I N G I N N O VAT I O N A N D C H A N G E I N T O

Y O U R C O M PA N Y

H AV I N G A H I G H A C C E P TA N C E R AT E C A N O F T E N

D E T E R Y O U F R O M R E C E I V I N G T O P T I E R

C A N D I D AT E S M A N Y C A N D I D AT E S W I T H

S T R O N G R E S U M E S WA N T T O B E I N V E S T E D I N A

C U LT U R E T H AT M AT C H E S O R G O E S A B O V E

T H E I R P E R S O N A L A N D P R O F E S S I O N A L

E X P E R I E N C E

S H O W T H AT P E R S O N T H AT T H E P E O P L E H E O R

S H E W I L L B E W O R K I N G W I T H A R E T H O S E T H AT

W I L L A L L O W T H E M T O L E A R N , G R O W, A N D

D E V E L O P I N T H E B E S T WAY P O S S I B L E

A S Y O U R E C R U I T, Y O U WA N T

T O A L S O O F F E R VA R I O U S

I N C E N T I V E S F O R T H E M T O

C H O O S E Y O U R O F F E R O V E R

O T H E R S

F O R S TA R T U P S , A

C O M P E T I T I V E S A L A RY C A N B E

H A R D T O C O M E B Y

T RY O F F E R I N G S T O C K

O P T I O N S O R P O R T I O N S O F

T H E C O M PA N Y T O S H O W T H AT

T H E Y A R E A L S O L O O K E D AT

A S A N I N V E S T M E N T

L E T T H E M K N O W T H AT T H E Y

A R E WA N T E D

Continue this idea by also laying out

a potential for success

For startups, there are many

uncertain moments and bumps on the road that the company as a

whole will endure as it tries to

establish itself within the field

Show your prospective candidates that they are investing into a

company that is planning for a

strong financial future

L A S T B U T N O T L E A S T, S H O W

C O M PA N Y C U LT U R E

F O R M A N Y M I L L E N N I A L

C A N D I D AT E S , I N D I V I D U A L S

A R E S A C R I F I C I N G T H E B I G

PAY O U T S F R O M VA R I O U S

I N V E S T M E N T B A N K S O R

H E D G E F U N D S T O W O R K I N A

S T R O N G E R A C C E P T I N G

C U LT U R E

T H E I D E A O F W O R K I N G I N A

P O S I T I V E W E L C O M I N G

AT M O S P H E R E I S S O M E T H I N G

M A N Y P E O P L E H AV E

C O N S I D E R E D F O R T H E

W E L L N E S S O F T H E I R B E I N G

B E S U R E Y O U A R E A B L E T O

TA L K A B O U T T H E C O M PA N Y

A S A W H O L E A N D W H Y W O R K

C U LT U R E M AT T E R S T O Y O U