Creating a winning company culture

Culture Drives Employment Brand: Source: Liz Pellet, Fellow, Johns Hopkins University... Over a third of job seekers with a college education value company culture... Use social media to

C R E AT I N G A W I N N I N G C O M PA N Y C U LT U R E

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B E F O R E W E G E T S TA R T E D

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Economic Landscape

HR today sits smack-dab in the middle of

the most compelling competitive battleground

in business, where companies deploy and fight over that most valuable of resources—workforce

talent.

Matthew D Breitfelder HBR: “Why did we ever go into HR”

“This is a war for talent”

Steven Hankin McKinsey & Company

Among the jobs that 39-44 year olds began, one third ended in less than a

90-91% of Millennials expect to stay with

your company fewer than three years

– Future Workplace

v

91%

Average tenure for Millennials is 2 years

(5 years for Gen X and Gen Y)

Increased Competition

– Bersin by Deloitte

– Ram Charan

Best-selling Author & Business Advisor

Evolution of HR

Business Value

Following a national survey of job

seekers and HR professionals, 43% said that “cultural fit” was the single most important determining factor

when making a new hire.

-Millennial Branding & Beyond.com

Culture First

Culture Drives Employment Brand: Source: Liz Pellet, Fellow, Johns Hopkins University

What “is” culture?

The story we tell ourselves, and each

other, about where we work.

Own the conversation

Every day you wake up and choose

who you’re going to be that day.

The person you choose most often,

becomes your legacy.

@rustylindquist

HR Activities

Employee Perception Candidate Perception

WHAT

CULTURE AND RECRUITING

Advertise the job and company in the right space to target the

candidate profile you are

seeking

Assess for culture fit,

then the job

Over a third of job seekers with a college education value company culture

Use social media to research the company culture of organizations they are interested in

59%

Of job seekers say that employee referrals helped them find their most fulfilling job

1/4

Of job seekers say interviews make the biggest impact in your impression of a job

47%

• Customers matter most

• Collaborate openly and honestly to

build trusting relationships

• Always pursue a better way

• Perform and your professions peak

• Be humble, optimistic and joyful

JOBVITE VALUES

CULTURE AND ENGAGEMENT /

PERFORMANCE

Beliefs Not Behaviors

Beliefs

We tend to move toward our most dominant

thought process

Maxwell Malts Psycho Cybernetics

If you create a great place to work,

great work will take place.

“The Relationship between corporate culture and performance”

- Wall Street Journal

We found that

culture causes performance,

not vice versa

“How Company Culture Shapes Motivation”

Harvard Business ReviewWhy we work, determines

how well we work

Corporate Culture and Performance

John Kotter

Strong corporate cultures

are associated with

strong financial results

The Law of Inertia

We tend to be carried forward in life by the inertia of our past

@rustylindquist

CULTURE AND RETENTION

W H Y E M P L O Y E E S S TAY

Of employees stay

because they enjoy

the work they do

Of employees stay because they feel connected to the organization

manager

W H Y E M P L O Y E E S L E AV E

Of employees leave because they don’t like

their bosses

31%

CULTURE AND COMP

The story of

how much you are valued

Compensation

Comp is an

exchange of value,

not money

Value Exchange

Experience in industry Experience in market vertical

Experience in adjacent markets

Experience in field of discipline

Experience in adjacent disciplines

Experience with competitors

Product knowledge

Competitor knowledge

Time and experience in company

Education

Discipline training and certification

Supply and demand

Employer Value Drivers Employee Value Drivers

Base pay Performance Pay Paid time off Benefits Travel Culture and environment

Work flexibility Work/Life balance Meaningful work Who you work with

Challenging work Opportunity to impact Job security

Shared purpose / mission Career advancement opportunities

Autonomy

Senior leadership

C U LTU R E A N D EMPLO YMEN T B R A N D

Of job seekers

consider an employer’s brand before even applying for a job

75%

Taking pride in the

company brand is critical

for employee engagement

Of job seekers use companies’ career websites as their most important source of information online.

74%

People need to believe and feel confident in your

product and brand

TIPS FOR BUILDING AND PROTECTING CULTURE

Take risks and be

vulnerable Allow yourself

to be innovative

Cultural Undercurrents

People are infectious,

so when hiring, ask yourself how will they infect your organization, for good or bad.

@rustylindquist

Signal to Noise Ratio

HR needs to be less optimized around processes, policies, and procedures, and more around people, productivity,

and performance.

@rustylindquist

Respect your employees’

personal lives

Stories are the mortar by which reality is built, and life’s true architects are those who tell the

strongest stories

@rustylindquist

Educate all employees on how they contribute to thesuccess of the company

TIPS FOR MEASURING CULTURE

Q&A