Tiểu luận Tiếng Anh Tam Dao

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TOURISM ZONE TO 2020, VISION 2030

1 VIEWPOINTS AND DEVELOPMENT GOALS

1.1 Viewpoints

- Development Error: Reference source not found National Tourism Zone in accordance with strategies and the overall planning of tourism development in Vietnam, midlands and northern mountains; the planning of economic development - social, Error: Reference source not found province tourism; ensure consistency with strategies, planning development and related fields

- To promote the highest comparative advantage of geographical location, climate, landscape, ecology and cultural identity to form the typical tourist, tourist attraction; simultaneously, closely associated with the major tourist areas in the province, midlands and mountains northern, to other regions and countries of ASEAN to form the tours, route travel uninterrupted

- Investment the focus, focus, mobilize resources for sustainable tourism development, harmony with the goals of economic development - social, social security, defense - security, environmental protection and adaptation to climate change

1.2 Development Goals

1.2.1 The overall objective

Development Error: Reference source not found National Tourism Zone become a driving force in tourism development Midlands mountainous northern system with diverse tourism products, unique, branded and highly competitive,

especially for agricultural products characteristics, cultural identity and ethnic.

1.2.2 Specific objectives

- Tourists: 2020 welcomed 3.75 million passengers, including international tourists reached 10 thousand passengers; 2030 welcomed 5.99 million passengers, including international tourists reached 50 thousand passengers

- The number of accommodation establishments: 2020 with 1,840 suites;

2030 has 5,390 suites

- Total revenue from tourists: 2020 reached 1,419 billion, equivalent to 67.6 million; 2030 reached 5557 billion, equivalent to 264.6 million

- The share of tourism in local GDP: in 2020, tourism contributed 7.5%;

2030, tourism contributed 10.4%

- Target employment: 2020 creates 9.9 jobs for thousands of workers (including 3.1 thousand direct labor); 2030 employs 29.4 thousand employees (of which 9.2 thousand direct employees)

2 ORIENTATION OF DEVELOPMENT AND MARKETING TOURISM PRODUCTS

2.1 Tourism market

- Domestic tourists: Priority develop target markets: Hanoi, Red River Delta provinces (Vinh Phuc, Quang Ninh, Hai Phong, Nam Dinh, Ninh Binh, Thai Binh ) and the provinces in the region the northern highlands (Phu Tho, Hoa Binh, Lai Chau, Dien Bien ); expansion of large urban marketing in the country:

Ho Chi Minh City, Da Nang ; approach and dominate new markets: The Mekong Delta provinces, Central and Highland

- International tourists: Focus on developing and strengthening its market

share in the traditional target markets: Western Europe (emphasis France, Germany, England ), North America (emphasis USA, Canada), Northeast Asia (emphasis Japan, Korea, Taiwan, China), the ASEAN countries Access to and exploitation of new markets: Eastern Europe focuses Russia, the Middle East, India

2.2 Tourism products

2.2.1 Specific tourism products

Based on marketing and the tourism potential of Error: Reference source not found, system-specific tourism products of Error: Reference source not found include:

- Ecotourism: With the eco-tourism tours, picnics; special emphasis on the development of eco-tourism associated with agriculture as the tour experience at the base of agricultural production, agricultural products (tea, milk, flowers, strawberries )

- Cultural tourism: With the tourists who visit the historic cultural landscapes; community tours: Visit the village and cultural studies of ethnic minorities, tourism and food especially focused homestay tourism forms; development of tourism products associated with the festival of the local characteristics: the independence of the Hmong New Year, the traditional festival

- Tourism: With the resorts and nursing treatment

2.2.2 The different types of tourism

The different types of tourism is the type of tourism products complementary to meet the diverse needs of tourists, including: Traveling Weekend; MICE tourism; tourism and entertainment; Tourist border trade

3 ORIENTATION TOURISM PROMOTION

3.1 Construction image of the destination

The basic characteristics of Error: Reference source not found tourist attraction:

- "Error: Reference source not found Plateau"

- "Tea" - plants characteristic Error: Reference source not found Plateau and

"Dairy" - the most common animal species in Error: Reference source not found, along with "Che" has long been a symbol of the plateau

- "Cultural identity" unique land of the oldest living of ethnic groups, in which each ethnic has a culture brings its own unique characteristics are formed from a long with price cultural traditions to create tourist attraction

3.2 The strategy for the promotion of tourism

- Focus promotion and propaganda to promote tourism in various forms in and out of the province on the mass media and in place

- Especially for foreign markets, Error: Reference source not found need to pay attention to problems utilizing travel publications such as guidebooks, tourism magazines, TV channels to promote the image of Error: Reference source not found destination

- The promotion channels priority: the mass media, the broadcast media specializing in domestic and foreign tourism, events and tourism fairs in addition

to other media such as text rooms travel, travel agents and foreign priorities are used

4 ORIENTATION TRAINING OF HUMAN RESOURCES AND COMMUNITY EDUCATION

a Training of human resources

- Training staff complement of state management of tourism

- Training of human resources directly to the tourism industry

- Enhance the professional qualifications and tourism awareness of staff

- Attractive young human resources and capacities through adequate remuneration

- Choose the young staff, have the capacity to train abroad in state funding

- Upgrade and fostering professional staff for management and employees in the tourism business

b Education community

- Raising awareness of local communities

- Education fostering knowledge of commercial civilization, civilization tourism

- Implement projects to support community development

5 ORIENTATION FOR ORGANIZATION SPACE TOURISM

The Location, boundary: Error: Reference source not found National Tourism Zone is located in two districts: Error: Reference source not found and Error: Reference source not found, Error: Reference source not found Province, including the tourism center of Error: Reference source not found National Tourism Zone and areas, tourist attractions other satellites In which tourism center

of Error: Reference source not found National Tourism Zone has an area of 1,502

ha (Error: Reference source not found district of 920 ha and 582 ha of Error: Reference source not found), located in the commune of Error: Reference source not found (Error: Reference source not found District), Error: Reference source not

found (Error: Reference source not found district) and Phieng Luong commune (Error: Reference source not found district)

5.1 Tourism center

The main tourist center will be a tourist cluster nature center focused most products and services featured on a large scale by Error: Reference source not found National Tourism Zone serves as the center destination and the which provides information for tourists as well as providing visitors to the area, satellite destinations primarily serve visitors Center's Error: Reference source not found National Tourism Zone include: 1 Error: Reference source not found ecotourism Center; 2 Error: Reference source not found Senior Entertainment Center; 3 Error: Reference source not found luxury resort Center

a Error: Reference source not found ecotourism Center

Error: Reference source not found Ecotourism Center is located in Phieng Luong commune, Error: Reference source not found district and Error: Reference source not found commune, Error: Reference source not found district This is a general tourism concentrated forms of the tourism product as recreation, cultural tourism, services, accommodation, sightseeing Currently this is the functional areas have detailed plans approved with an area of 442 hectares including subdivisions: welcoming entrance area; Central lake park; Downtown tourist reception service; Housing for tourism; Park Resorts farm; Thai ethnic culture; Ethnic Rural tourism zone (multi-ethnic tourism); Tea garden landscape ecology; Tourist Area pasture; Experimental gardens and tropical fruit trees; Flower Park thematic; Park visitors memories of Fame; Icon hills; Residential services

b Error: Reference source not found Senior Entertainment Center

Error: Reference source not found Senior Entertainment Center is located in

Phieng Luong commune (Error: Reference source not found district) and Error: Reference source not found commune, Error: Reference source not found (Error: Reference source not found district).This is the functional areas to focus on developing the tourism product advanced entertainment such as high-end sports (horse racing, paragliding, hot air balloon ), special entertainment, accommodation services trade Scale Error: Reference source not found Senior Entertainment Center about 460 hectares, which includes the functional areas: Amusement park outdoor sports; Sports Area Senior Steppe; Amusement parks Premium Red Star Lake; luxury hotels area; Resettlement areas combined service

c Error: Reference source not found luxury resort Center.

Error: Reference source not found luxury resort Center is located in Error: Reference source not found commune(Error: Reference source not found district) and Phieng Luong commune(Error: Reference source not found district This is the functional areas to focus on developing tourism products such as luxury resort mountain resort, nursing treatment Scale of Error: Reference source not found luxury resort Center about 600 hectares, which includes the subdivision features: mountain resort; Area nursing diagnosis and treatment; Error: Reference source not found park

5.2 Tourism areas

The important tourist resort of Error: Reference source not found national tourism zone include:

a The tourist area Ang village pine forests

The tourist area pine forests Ang village located in Sang Dong commune, Error: Reference source not found district This is a tourist area with medium, serving the needs of entertainment, weekend travel and other services.Now

available as detailed plans ecotourism Area pine Ban Ang Scale of of about 62 hectares, which includes the main items: center; Ethnic cultural village; Ecotourism Village

b The tourist area Error: Reference source not found Waterfall

Error: Reference source not found Waterfall located in Muong Sang commune, Error: Reference source not found district This is a potential tourist exploitation of the natural landscape Error: Reference source not found Waterfall serve the needs visit, stay, weekend, and cultural activities of tourists Scale of includes 50 hectares main items: center services and sightseeing; Villas tourism; Orchid garden and fruit trees

c Downtown Long Sap border trade

Downtown Long Sap border trade located in Long Sap commune, Error: Reference source not found district is designed to exploit the tourism potential Long Sap border trade Scale of of about 10 hectares, which includes the main categories: commercial center gate; The work items other services

d On village five caves Tourism area

On village five caves Tourism area located in Error: Reference source not found town of Error: Reference source not found district is the spiritual tourism exploit the tourism potential of the monument hibernation On village five caves Tourism area, serving the needs of religious and sightseeing tourists The scale of about 160 ha including the main items: Site visit; Cultural Tourism Zone of the village; Spiritual tourism area; Reception and service area; Neighborhood shopping

e Error: Reference source not found Community tourism area

Error: Reference source not found Community tourism area located in Error:

Reference source not found commune, Error: Reference source not found district, the tourist areas of potential exploitation of national culture of the region The size

of about 20 ha focused construction services for the hospitality and catering services, accommodation, goods and souvenirs for tourists

f Po Cop Forest Ecotourism zone

Po Cop Forest Ecotourism zone located in Error: Reference source not found commune, Error: Reference source not found district is the Ecotourism exploitation

of the potential of eco-tourism in the region The scale of about 30 ha focused construction services for the hospitality and catering services, accommodation, goods and souvenirs for tourists

g Ecotourism zone Error: Reference source not found SUF

Ecotourism zone Error: Reference source not found SUF located in Error: Reference source not found, Chieng Xuan, Tan Xuan, Error: Reference source not found commune, Error: Reference source not found District and Chieng Son commune, Error: Reference source not found district is the ecotourism potential exploitation of eco-tourism in the region The scale of about 30 ha focused construction services for the hospitality and catering services, accommodation, goods and souvenirs for tourists

5.3 Satellite destinations system

* The ethnic groups culture: As a village ethnic people selected to form the cultural attractions serve the needs sightseeing, study, learn and homestay tourism tourists The ethnic groups has the favorable conditions for the development of the tourist attractions of Error: Reference source not found include: Muong Khoa village; Na Sai village; Na Coong village; Na Bai village, Phu Mau village; Ang village; Vat village; Chieng Go village; Co Hao village; Pa Le village; Suoi Lin

village; Ta Phinh village; Phieng Canh village; Ca Dac village; Doi village, Pa Phach village

* Points of Culture Historic Monuments: As the historical service of the sightseeing of tourists The historical value and has favorable conditions for the development of the sights of Error: Reference source not found including Vat Hong pagoda; Tay Tien regiment epitaphs; Historic Monuments Uncle Ho talked with the people in Error: Reference source not found; historical monuments culture where Uncle Ho talked with officers, Error: Reference source not foundError: Reference source not found working soldiers, historical monuments epitaphs 83 Regiment volunteers Vietnam - Laos; Historic Monuments 64 zone hatred; Historic Monuments hatred Km 70; Historic Monuments Moc Ly station ; Mieng Cave Temple

* The landscapes points: As the natural scenic value and has favorable conditions for the development of the sights of Error: Reference source not found include: Bat cave(Son Moc Huong cave), Pha Luong peak, Ancient tombs cave, Error: Reference source not found waterfall, Ecology forest Po Cop, Bai Say cave, Bong village waterfall, Error: Reference source not found waterfall, On village five caves…

* The mineral springs: System of Error: Reference source not found mineral spring quite diverse with the ability to exploit the formation of tourist resorts, healing and served sightseeing of Error: Reference source not found include: Ban

Bo Mineral Spring; Hua Pang Mineral Spring; Phu Mau mineral spring

5.4 The system of service centers

a Service Centre in association with the town of Error: Reference source not found: An important center on 6 Highway to welcome the tourist flow from the