The lecture concentrates on the following areas: Importance of management skills to business managers (time management, delegation, communication, negotiation, leadership, motivation, team building) Developing management skills
Trang 1Personal and Career Development II LECTURE 3
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SWOT ANALYSIS
Refer to Lectures 3a & 3b, Personal SWOT Analysis word document file, posted on
Internet Google groups
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Importance of Management Skills to Business Manager
1 Time Management
¢ essential to avoid stress and to get everything done
2 Prioritization
¢ integral part of time management
¢e.g marketing managers may have to prioritize markets or
customers and need to understand he process and criteria by which
priorities can be established
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Importance of Management Skills to Business Manager
3 Delegation is essential
¢ in ensuring that tactical details of activities are attended to
¢ to give younger managers and staff experience and chance to
develop their skills
¢to act as a motivator
4 Communication
¢ must be done professionally both inside and outside the mm organization
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Importance of Management Skills to Business Manager
5 Negotiation
¢ with clients and staff is a key aspect of bringing buyers and sellers,
employees and the organization together in a way which satisfies
everyones needs
6 Leadership
¢ business manager Is often a figurehead and must share the
organization's vision in order to communicate It effectively to others
¢ Managers are in the business of leading the business down the path
customer orientation
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Importance of Management Skills to Business Manager
7.Motivation
¢ has to be clear and effective to get the best out of those working at
customer interface
8 Team building
¢ management Is about co-ordination
¢ managers have to be able to build teams eve when they have no
line authority, e.g teams with advertising agencies and distributors as m well as with operations and distribution
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Developing Management Skills
Refer to Lecture 3c, d, e, f, g, h, I, |, k, I,
m,n, 0, p and q Developing Management Skills posted on Internet Google Groups for details
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Assignment Appendix A (i)
Skill Audit Pack
e Skills Self Assessment Audit
Refer to assignment brief to
answer 48 questions
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Assignment Appendix A (ii)
SWOT ANALYSIS
e Personal SWOT analysis
Using table format, conduct a
personal SWOT analysis
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Assignment Appendix A (iii
Management Skills
e All students are required to draw up a chart like the one in the next slide
¢ Make a formal record by completing all 6 columns in the Management
Skills chart The columns are Area for development; Level of skill before
(1-5); Activities completed; Level of skill now; Comments on the process
and New Goals
e This will be useful for two reasons:
eit will form a key part of journal or skills log and provide important
evidence which can be assessed as part of the unit
e it may form the basis of the personal development plan which you will
need to draw up with your lecturer and tutor as part of this unit
¢ Submit it to monitor on Thursday 1.e 21° Oct
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Assignment Appendix A (
Management Skills (cont’d )
¢e Management Skills Chart
Management Skills Chart
Level of skill Activities completed development before (1-5) skill now Level of
Management
Comments on the process New Goals
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Instructions for assignment
appendix A
(1) Print out Appendix A cover sheet
(2) Attach Skill Audit Pack; SWOT and Management Skills charts to
cover sheet
(3) Submit Appendix A to monitor on 21*' October 2010