BUSN 3rd kelly mcgowen chapter16

16 Managing Information and • What is cloud computing and why is it popular?. • How does data become information and how do decisions support systems provide information for decision mak

16 Managing Information and

• What is cloud computing and why is it popular?

• How does data become information and how do decisions support systems provide information for decision making?

• How have Internet-based technologies changed to-consumer and business-to-business commerce?

business-• What are the problems posed by rapid changes in

Internet-Computers and communications hardware and software have changed dramatically over the past few decades

•Flash memory devices are as small as a stamp and can

store sixteen gigabytes of data

More than three thousand times data that could be

stored in a 1950 disk array

•Today’s basic calculator or cell phone has more

processing power than early “mega computers”

Hardware – the physical components used to

collect, store, organize, and process data

Software – refers to computer programs that

provide instruction for a computer to perform a

task

System Software – performs the critical

functions necessary to operate the computer at the most basic level

Horizontal Market

Software – applies

broadly across markets or industries

Vertical Market Software –

specialized applications for

a specific industry

 The Internet – computer network;

• Greatest networking stories of

the last two decades

• A network of networks

• Availability of broadband has

fueled the popularity of the Web

• In 2008, 55% of all U.S households had a

broadband connection – up 47% in 2007

• Internet 2 (speed) is capable of transmitting five

feature-length DVD movies from one location

Intranet is a network

that has the same look

and feel as the Internet

but is limited to a single

firm’s internal Web

servers.

Extranets are open

intranets that provide limited access to certain group of stakeholders, such as key customers and

suppliers.

The role of the department differs for every company.

• Strategic - making key decisions about

technologies

• Operational – departments make decisions

that functional groups support

• Technology requires a dependable power supply

• The U.S power grid has been called the world’s most complex interconnected machine

• New technology will evolve into a smart electricity grid

High-tech Sensors and meters for real-time information

• Smart grid technology will facilitate a generation of distributed electricity

• It will help consumers and businesses monitor their electricity use

• Cloud computing is moving software beyond the

organization’s firewall

• Examples include Flickr, Shutterfly, Google Apps

• Businesses have been reluctant to embrace cloud

computing because of security, reliability and control

• But, Cloud Computing have proven advantages:

 Financial benefit

 Flexibility

 Encourage collaboration

 Processing Speed

Crucial Aid

Managers need information to make good decisions

DATA

Information

Decision support systems provide access to data and the

processing power to convert the data into information.

 Guide decision makers

 Integrate knowledge of experts

 Diverse types of systems available

 Individual systems deal with narrow set of

issues

 Can be time-consuming to program

E-Commerce – using the Internet to facilitate the exchange of

goods and services

• Many organizations participate in social networking

to forge relationships with customers

• But, Coca-Cola fans created a successful page that

ramped up 3.4 million fans

Second most popular page on Facebook

• Facebook policy, the product producer has the right

to its page

• Coca-Cola decided to treat the two creators like

partners and work together on the page

• Blendtec is a powerful niche market blender with limited funds for national marketing

• The new marketing director decided to go viral with funny videos starting the CEO

• The videos were highlighted on the website and eventually

 Reduce time, effort and cost of doing

business for buyers and sellers

 Reduced technology costs

 Large pool of buyers and sellers for

negotiations

 Value-added services

Radio Frequency Identification (RFID) has become a

useful technology for supply chain management The

• Spyware – software that installs itself on computers

without permission to track behavior

• Computer Viruses – programs that install on computers to

rapidly spread to other computers

• Spam- unsolicited commercial emails

• Phishing – an illegitimate business attempting to get you

to disclose personal information

• Pharming – redirecting Internet traffic using fake websites

to trick people into disclosing personal information

Too Much of a Good Thing?

• Set aside time to absorb information

• Prioritize, avoid distractions

• Organize content into folders

• Resist the urge to subscribe to every information source

Email, cell phones, Twitter, Blogs, Websites……….

Overload can temporarily reduce worker’s

decision-making IQ ten points!

Firewalls use hardware or software (sometimes both) to create

• Skilled computer users who can access unauthorized information

• Some hackers (black hat hackers) intend harm

• Cyberterrorists are motivated by political

or ideological beliefs

• Cyberterrorists launch attacks on key industries

• Relatively long (at least seven characters)

• Include numbers and special characters

• Consists of lower and uppercase characters

• Does not include the user’s real name or a

common word

• Differs significantly from other passwords

• iParadigms’ Turnitin allows

schools to upload student papers

to compare for plagiarism

• Students in Virginia objected the practice arguing that their

intellectual property was being used without permission

• In March 2008, the courts filed

in favor of iParadigm

16 Looking Back

• What are the basic elements and key trends of computer technology?

• What is cloud computing and why is it popular?

• How does data become information and how do decisions support systems provide information for decision making?

• How have Internet-based technologies changed to-consumer and business-to-business commerce?

business-• What are the problems posed by rapid changes in