Understanding business 11th by mchugh nickels chapter bonus b

Using Technology to Manage Information BONUS CHAPTER B... List the types of business information, identify the characteristics of useful information, and discuss how data are stored and

Using Technology to

Manage Information

BONUS CHAPTER B

LEARNING OBJECTIVES

1 Outline the changing role of business

technology

2 List the types of business information, identify

the characteristics of useful information, and

discuss how data are stored and analyzed

3 Compare the scope of the Internet, intranets,

extranets, and virtual private networks and

LEARNING OBJECTIVES

4 Explain virtual networking and discuss the

benefits and drawbacks for cloud computing

5 Evaluate the human resource, security, privacy,

and stability issues affected by information

technology

JACK DORSEY

Twitter

Dorsey spent his youth learning about technology from CB radios to computer programming.

way to link the real world with the virtual world.

NAME that COMPANY

This company used social media to build its

business Its customers design new products,

name them, and enter them in the company’s

database Customers may even make YouTube commercials that are featured on the company’s video wall If other customers buy the new

product, the creator gets a small store credit

Name that company!

TECHNOLOGY in the 1970s LO B-1

• Data Processing (DP) Name for business

technology in the 1970s; primarily used to improve the flow of financial information.

• Data are the raw, unanalyzed and unorganized

facts and figures

• Information is processed and organized data that

TECHNOLOGY in the 1980s

• Information Systems (IS) Technology that helps

a company do business (i.e ATMs and voicemail).

known as information technology

• Information Technology (IT) Technology used

to store, retrieve, and send information effectively.

TECHNOLOGY in the 1990s LO B-1

changed how we interact with one another

providing wireless communication systems

TECHNOLOGY in the

EARLY 2000s

LO B-1

• Business Intelligence (BI)

The use of data analytic tools that

analyze an organization’s raw data

and derive useful insights from it.

on what’s important in the

organization such as deciding

how to react to problems and

opportunities

2 Mobile BI will be recharged.

3 Facebook will change how

teams collaborate

4 Economic recovery causes

BI budget growth

• IT allows a business to serve the customer

whenever and wherever they want

TECHNOLOGY BRINGS CHANGE

HOW TECHNOLOGY

CHANGES BUSINESS

LO B-1

TOP U.S CITIES by

TEST PREP

changed since the days when it was known as

data processing?

way we do business?

KEY TYPES of BUSINESS

FOUR CHARACTERISTICS that

MAKE INFORMATION USEFUL

TOP SITES to KEEP YOU CONNECTED

EFFECTIVELY USING YOUR

BIG DATA and DATA ANALYTICS

organizing, storing, and analyzing large sets of data (“big data”) in order to identify patterns and other information that is most useful to the

business now and for making future decisions.

• Data mining is a technique for looking for hidden

WHO BENEFITS from BIG DATA and DATA ANALYTICS?

LO B-2

TEST PREP

businesses today?

that make it useful?

it?

BEYOND the INTERNET LO B-3

• Intranet A companywide network closed to public

access that uses Internet-type technology.

• Extranet A semiprivate network that lets more

than one company access the same information or

allows people on different servers to collaborate.

• Virtual Private Network (VPN) A private data

• Broadband Technology Provides a continuous connection to the Internet that allows users to send and receive mammoth video, voice, and data files

faster.

INCREASING INTERNET POWER

• Internet2 – Private

Internet reserved for

research purposes; runs

more that 22,000 times

faster than today’s public

infrastructure.

BROADBAND CAPS LO B-3

bandwidth to stream

media, ISPs have been

placing caps on how much

a customer can use

SOCIAL MEDIA

networking sites like Facebook and Twitter

successful businesses

customers create products and use their phones

to save their creations in the restaurant’s

database

WEB 2.0 LO B-3

• Web 2.0 The set of

tools that allow people

to build social and

AMERICANS and SOCIAL NETWORKS

Percentage of Americans with Profiles by Year

LO B-3

AMERICANS and

SOCIAL NETWORKS

Number of Americans with Profiles by Age

LO B-3

USING SOCIAL MEDIA to

REACH CUSTOMERS

LO B-3

WEB 3.0 LO B-3

• Web 3.0 A combination of

technologies that adds

intelligence and changes how

people interact with the Web

and vice versa.

learns about you and your

interests and pushes

COMPONENTS of WEB 3.0

1) Semantic Web

2) Mobile Web

3) Immersive Internet

The INTELLIGENCE of APPs

What App Developers Don’t Tell You

LO B-4

1 We’re still learning

2 We track your every move

3 Some apps can cause

security headaches

4 You don’t need a lot of apps

INTERNET of THINGS

are connected online now

enables ordinary objects to be connected to the Internet

secure, light, and control the climate of your

TEST PREP

employees gather information?

VIRTUAL NETWORKING and CLOUD COMPUTING

LO B-4

• Virtual Networking A process that allows

software-based networked computers to run multiple operating systems and programs, and share storage.

• Cloud Computing A form of virtualization which

stores a company’s data and applications at off-site

data centers accessed over the Internet.

ADVANTAGES of CLOUD COMPUTING

DISADVANTAGES of CLOUD COMPUTING

Photo Credit: Peter Baer

LO B-4

1) Security breaches

2) Stability

3) Control of Data

TOP CLOUD APPLICATIONS LO B-4

TEST PREP

employees manage information?

computing?

CONTEMPORARY ISSUES in

TECHNOLOGY

LO B-6

recruit workers who are tech

savvy and can train others

telecommuting available to

almost all companies

VIRUSES and PHISHING

• Virus A piece of programming

code inserted into other programming

that usually lies dormant until

triggered; then causes unexpected,

undesired events.

• Phishing attempts to trick victims

into giving important information to

a bogus website

HOW to PROTECT YOURSELF

• Never provide or verify personal information.

• Never send sensitive personal information over

e-mail

LAWS and the INTERNET

- Copyright

- Pornography

- Harassment

- Use of Internet for scams

• Cybercrimes cost the U.S billions each year.

CYBERTERRORISM LO B-6

• Cyberterrorism is the idea

that terrorist hackers

could shut down:

- Entire communications

- Money supply

- Electricity

PRIVACY ISSUES in

TECHNOLOGY

LO B-6

your permission

• Cookies Pieces of information, such as

registration data or user preferences, sent by a

website to a browser that the browser software is

supposed to save and send back to the server when

TEST PREP

people work?

the growth of information technology?