Sensitive Variables• $5 decrease in ticket price 17% causes: • 25% decrease in unit Contribution Margin • 33% increase in the breakeven point in units • The 20% increase in unit Variabl
Trang 1Identify Sensitive Variables
Principles of Cost Analysis and
Management
© Dale R Geiger 2011 1
Trang 2We assume cross traffic will stop What if our
assumption is incorrect?
© Dale R Geiger 2011 2
Trang 3Terminal Learning Objective
• Action: Identify Sensitive Variables Through What-if
Scenarios
• Condition: You are a cost advisor technician with access
to all regulations/course handouts, and awareness of
Operational Environment (OE)/Contemporary
Operational Environment (COE) variables and actors.
• Standard: With 80% accuracy:
1 Define “sensitive variable”
2 Calculate new breakeven point given changes in assumptions
3 Calculate breakeven selling price for a given sales quantity
4 Solve for missing variables in the breakeven equation given
changed assumptions
© Dale R Geiger 2011
3
Trang 4Review: Key Variables and Assumptions:
• The Breakeven Equation:
Revenue - Variable Cost - Fixed Cost = Profit
• What are the key variables?
Revenue = #Units Sold * Selling Price $/Unit Variable Cost = #Units Sold * Variable Cost $/Unit
• Assumes… ONLY ONE product or service is sold
© Dale R Geiger 2011 4
Trang 5Review: Key Variables and Assumptions:
• The Breakeven Equation:
Revenue - Variable Cost - Fixed Cost = Profit
• What are the key variables?
Revenue = #Units Sold * Selling Price $/Unit Variable Cost = #Units Sold * Variable Cost $/Unit
• Assumes… ONLY ONE product or service is sold
© Dale R Geiger 2011 5
Trang 6Review: Key Variables and Assumptions:
• The Breakeven Equation:
Revenue - Variable Cost - Fixed Cost = Profit
• What are the key variables?
Revenue = #Units Sold * Selling Price $/Unit Variable Cost = #Units Sold * Variable Cost $/Unit
• Assumes… ONLY ONE product or service is sold
© Dale R Geiger 2011 6
Trang 7Review: Key Variables and Assumptions:
• The Breakeven Equation:
Revenue - Variable Cost - Fixed Cost = Profit
• What are the key variables?
Revenue = #Units Sold * Selling Price $/Unit Variable Cost = #Units Sold * Variable Cost $/Unit
• Assumes ONLY ONE product or service is sold
© Dale R Geiger 2011 7
Trang 10What is Sensitivity Analysis?
• Recognizes that the validity of the decision
depends on the validity of the underlying
Trang 11What if?
• How does my decision point or breakeven
point change if I change an assumption or an estimate?
• How does that change affect the overall
Trang 12Check on Learning
• How do we test our assumptions?
• What is a sensitive variable?
© Dale R Geiger 2011 12
Trang 13• Breakeven point = 100 Tickets
• How does breakeven point in units change if:
• Price decreases by $5/Ticket? Increases by $10?
• Unit variable cost increases 20%? Decreases 10%?
• Fixed cost increases by 10%? Decreases by 20%?
© Dale R Geiger 2011 13
Trang 14Sensitive Variables
• $5 decrease in ticket price (17%) causes:
• 25% decrease in unit Contribution Margin
• 33% increase in the breakeven point in units
• The 20% increase in unit Variable Cost causes:
• 10% decrease in unit Contribution Margin
• 11% increase in breakeven point in units
• Which variable would you define as sensitive?
© Dale R Geiger 2011 14
Trang 15Check on Learning
• How will breakeven point in units change if
fixed cost increases?
• How will breakeven point in units change if
Contribution Margin increases?
© Dale R Geiger 2011 15
Trang 16Sensitivity and Breakeven
• The breakeven equation includes five variables:
• Number of Units, Selling Price per Unit, Variable Cost per Unit, Fixed Cost, and Target Profit
Revenue – VC – FC = Profit
(Price$/Unit*#Units) – (VC$/Unit*#Units) – FC = Profit
-or-• So far, we have assumed all variables are known
except Number of Units
• What if one of the other variables is the unknown?
© Dale R Geiger 2011 16
Trang 17Sensitivity and Breakeven
• The breakeven equation includes five variables:
• Number of Units, Selling Price per Unit, Variable Cost per Unit, Fixed Cost, and Target Profit
Revenue – VC – FC = Profit
(Price$/Unit*#Units) – (VC$/Unit*#Units) – FC = Profit
-or-• So far, we have assumed all variables are known
except Number of Units
• What if one of the other variables is the unknown?
© Dale R Geiger 2011 17
Trang 18Sensitivity and Breakeven
• The breakeven equation includes five variables:
• Number of Units, Selling Price per Unit, Variable Cost per Unit, Fixed Cost, and Target Profit
Revenue – VC – FC = Profit
(Price$/Unit*#Units) – (VC$/Unit*#Units) – FC = Profit
-or-• So far, we have assumed all variables are known
except Number of Units
• What if one of the other variables is the unknown?
© Dale R Geiger 2011 18
Trang 19Sensitivity and Breakeven
• The breakeven equation includes five variables:
• Number of Units, Selling Price per Unit, Variable Cost per Unit, Fixed Cost, and Target Profit
Revenue – VC – FC = Profit
(Price$/Unit*#Units) – (VC$/Unit*#Units) – FC = Profit
-or-• So far, we have assumed all variables are known
except Number of Units
• What if one of the other variables is the unknown?
© Dale R Geiger 2011 19
Trang 20Sensitivity and Breakeven
• The breakeven equation includes five variables:
• Number of Units, Selling Price per Unit, Variable Cost per Unit, Fixed Cost, and Target Profit
Revenue – VC – FC = Profit
(Price$/Unit*#Units) – (VC$/Unit*#Units) – FC = Profit
-or-• So far, we have assumed all variables are known
except Number of Units
• What if one of the other variables is the unknown?
© Dale R Geiger 2011 20
Trang 21Sensitivity and Breakeven
• The breakeven equation includes five variables:
• Number of Units, Selling Price per Unit, Variable Cost per Unit, Fixed Cost, and Target Profit
Revenue – VC – FC = Profit
(Price$/Unit*#Units) – (VC$/Unit*#Units) – FC = Profit
-or-• So far, we have assumed all variables are known
except Number of Units
• What if one of the other variables is the unknown?
© Dale R Geiger 2011 21
Trang 22Sensitivity and Breakeven
• The breakeven equation includes five variables:
• Number of Units, Selling Price per Unit, Variable Cost per Unit, Fixed Cost, and Target Profit
Revenue – VC – FC = Profit
(Price$/Unit*#Units) – (VC$/Unit*#Units) – FC = Profit
-or-• So far, we have assumed all variables are known
except Number of Units
• What if one of the other variables is the unknown?
© Dale R Geiger 2011 22
Trang 23Sensitivity and Breakeven
• The breakeven equation includes five variables:
• Number of Units, Selling Price per Unit, Variable Cost per Unit, Fixed Cost, and Target Profit
Revenue – VC – FC = Profit
(Price$/Unit*#Units) – (VC$/Unit*#Units) – FC = Profit
-or-• So far, we have assumed all variables are known
except Number of Units
• What if one of the other variables is the unknown?
© Dale R Geiger 2011 23
Trang 24Sensitivity and Breakeven
• The breakeven equation includes five variables:
• Number of Units, Selling Price per Unit, Variable Cost per Unit, Fixed Cost, and Target Profit
Revenue – VC – FC = Profit
(Price$/Unit*#Units) – (VC$/Unit*#Units) – FC = Profit
-or-• So far, we have assumed all variables are known
except Number of Units
• What if one of the other variables is the unknown?
© Dale R Geiger 2011 24
Trang 25What Ifs Involving Other Variables
• What if quantity of tickets is limited to 80 due
to building capacity?
• Task: Calculate the breakeven price per ticket
• How would you set up the equation?
• What is the unknown variable?
• How would you express Revenue? Variable
Cost?
© Dale R Geiger 2011 25
Trang 26Solving for Breakeven $Price
Revenue - Variable Cost - Fixed Cost = Profit
Trang 27Solving for Breakeven $Price
Revenue - Variable Cost - Fixed Cost = Profit
Trang 28Solving for Breakeven $Price
Revenue - Variable Cost - Fixed Cost = Profit
Trang 29Solving for Breakeven $Price
Revenue - Variable Cost - Fixed Cost = Profit
Trang 30Solving for Breakeven $Price
Revenue - Variable Cost - Fixed Cost = Profit
Trang 32Graphic Solution – 80 Tickets
VC
$10/tkt Fixed Cost
$
X Axis = Unknown Price per Ticket
Revenue increases as ticket price increases$35
VC = 80 tickets * $10/ticket
FC = $2000 Total Cost = $2800
VC = 80 tickets * $10/ticket
FC = $2000 Total Cost = $2800
© Dale R Geiger 2011
32
Trang 33Interpreting the Result
• In order to breakeven at a volume of 80
tickets, we must charge $35 per ticket
• Questions to ask:
• Is the new price reasonable?
• Can we sell all 80 tickets for $35/ticket?
• What other factors might be considered?
© Dale R Geiger 2011 33
Trang 34Check on Learning
• When number of units is known, how will
variable cost be expressed in the breakeven equation?
• What does the horizontal (x) axis represent on the graph?
© Dale R Geiger 2011 34
Trang 35What Ifs Involving Other Variables
• What if the market will not bear an increase in
ticket price above $30?
• AND Fixed Cost increases by 10%?
• Task: Calculate the target variable cost per ticket
that will maintain a breakeven of 100 tickets
• How would you set up the equation?
• What is the unknown variable?
• How would you express Revenue? Variable Cost?
© Dale R Geiger 2011 35
Trang 36Solving for Breakeven $VC/Ticket
Revenue - Variable Cost - Fixed Cost = Profit
Trang 37Solving for Breakeven $VC/Ticket
Revenue - Variable Cost - Fixed Cost = Profit
Trang 39Graphic Solution – 100 Tickets
X Axis = Variable Cost per Ticket
Total cost increases as variable cost per ticket increases
$8
Revenue = 100 tickets * $30/ticket
© Dale R Geiger 2011
39
Trang 40Interpreting the Result
• In order to maintain the breakeven point of
100 tickets, we need to reduce variable cost per ticket from $10 to $8
Trang 41Sensitivity Analysis Spreadsheet
Select the “Solve Breakeven VC” Tab
© Dale R Geiger 2011 41
Trang 42Sensitivity Analysis Spreadsheet
Help messages appear when you mouse over the
Trang 43Sensitivity Analysis Spreadsheet
Enter problem data into the white cells:
# units = 100
$price/unit = $30 Fixed Cost = $2000 +$200 Profit Target = $0 (default value)
Enter problem data into the white cells:
# units = 100
$price/unit = $30 Fixed Cost = $2000 +$200 Profit Target = $0 (default value)
The spreadsheet automatically calculates the unknown VC$/Unit
The spreadsheet automatically calculates the unknown VC$/Unit
© Dale R Geiger 2011
43
Trang 44What Ifs Involving Other Variables
• What if the market will not bear an increase in ticket price above $30?
• Variable cost increases by 30%
• Task: Calculate target fixed cost that will
maintain a breakeven point of 100 tickets
• What is the unknown variable?
• Which spreadsheet tool will I use?
• How would I set up the equation?
© Dale R Geiger 2011 44
Trang 45Solving for Breakeven $Fixed Cost
Revenue - Variable Cost - Fixed Cost = Profit
Trang 46Solving for Breakeven $Fixed Cost
Revenue - Variable Cost - Fixed Cost = Profit
Trang 48Graphic Solution – 100 Tickets
$
X Axis = Unknown Fixed Cost
Total cost increases as Fixed Cost increases$1700
VC = 100 tickets * $13/ticket Revenue = 100 tickets * $30/tkt
VC = 100 tickets * $13/ticket Revenue = 100 tickets * $30/tkt
© Dale R Geiger 2011
48
Trang 49Interpreting the Result
• In order to maintain the breakeven point of
100 tickets, we need to reduce fixed cost from
Trang 50Sensitivity Analysis Spreadsheet
Your spreadsheet should look like this
Your spreadsheet should look like this
© Dale R Geiger 2011 50
Trang 51Sensitivity Analysis Spreadsheet
Your graph should look like
this
Your graph should look like
this
© Dale R Geiger 2011 51
Trang 52Check on Learning
• When using the Sensitivity Analysis
Spreadsheet, what is the first question we
should ask?
• Once we have found the solution to the
unknown variable, what questions should we ask?
© Dale R Geiger 2011 52
Trang 53Sales Mix Issues
• Remember our key assumptions!
• What if an entity sells more than one product?
• Breakeven analysis is based on the Sales Mix
• What percentage of the Total Sales in units does each product comprise?
© Dale R Geiger 2011 53
Trang 54Sales Mix Example
• Sebastian’s Dinner Theater offers a Senior
Discount in addition to regular price
• Senior price is $20 per ticket
• Seniors receive a reduced food portion
• Variable cost = $7 per ticket
• Sales Mix is 30% Senior and 70% Regular
• Regular price is $30 and Variable Cost is $10/ticket
• Fixed costs = $2000
• Task: Calculate the breakeven number of tickets
© Dale R Geiger 2011 54
Trang 55Sales Mix
• Calculate Weighted Average $Price/Ticket:
percentage1 * price1 + percentage2 * price2
30%*$20 + 70%*$30 = $6 + $21 = $27
percentage1 and price1 represent Senior ticketspercentage2 and price2 represent Regular tickets
© Dale R Geiger 2011 55
Trang 56Sales Mix
• Calculate Weighted Average $VC/Ticket:
percentage1 * VC1 + percentage2 * VC2
30%*$7 + 70%*$10 = $2.10 + $7 = $9.10
percentage1 and VC1 represent Senior tickets
percentage2 and VC2 represent Regular tickets
© Dale R Geiger 2011 56
Trang 57Sales Mix
• What is the weighted average Contribution
Margin per unit?
$CM/Ticket = $Price/Ticket - $VC/Ticket
$27/Ticket - $9.10/Ticket = $17.90/Ticket
• For each Ticket sold, profit will increase by an
average of $17.90
© Dale R Geiger 2011 57
Trang 58Sales Mix
• Use the Sales Mix tab on the 9.2 Sensitivity
Analysis spreadsheet to calculate:
• Weighted average price
• Weighted average variable cost per unit
• Weighted Average contribution margin
• Breakeven point
© Dale R Geiger 2011 58
Trang 59Sensitivity Analysis Spreadsheet
Enter the percentage for each product
The spreadsheet will verify that the
total equals 100%
Enter the percentage for each product
The spreadsheet will verify that the
total equals 100%
© Dale R Geiger 2011 59
Trang 60Sensitivity Analysis Spreadsheet
Enter price per unit and variable cost per
unit for each product
Enter price per unit and variable cost per
unit for each product
The spreadsheet calculates CM per unit for each product, and weighted average selling price, variable cost, and contribution margin
The spreadsheet calculates CM per unit for each product, and weighted average selling price, variable cost, and contribution margin
© Dale R Geiger 2011 60
Trang 61Sensitivity Analysis Spreadsheet
of units that must be sold to breakeven
The spreadsheet calculates the quantity of each type of product and the total number
of units that must be sold to breakeven
© Dale R Geiger 2011 61
Trang 62Breakeven Theory
If:
Contribution Margin = Revenue – Variable Cost
And the breakeven equation is:
Revenue – Variable Cost – Fixed Cost = 0
OrContribution Margin – Fixed Cost = 0
Then breakeven occurs when:
Contribution Margin = Fixed Cost
© Dale R Geiger 2011 62
Trang 63Graphic Illustration
© Dale R Geiger 2011 63
Trang 64What if?
• How would the breakeven point change if the actual sales mix was 40% Senior and 60%
Regular? 50/50?
• What else might Sebastian’s management
consider in this decision?
© Dale R Geiger 2011 64
Trang 65Check on Learning
• What is the first step when calculating
breakeven for an entity that sells more than one product?
© Dale R Geiger 2011 65
Trang 66Practical Exercises
© Dale R Geiger 2011 66