Chapter 2 – Introduction to the Methods of Science Chapter Outline Naturalistic Observation The Correlational Approach The Experimental Method Definitions in the Experimental Method
Trang 1Chapter 2 – Introduction to the Methods of Science
Chapter Outline
Naturalistic Observation
The Correlational Approach
The Experimental Method
Definitions in the Experimental Method
Scientific Observation: The Raw Data of Science
Evaluating Scientific Research
Communication in Science
Chapter Overview
Science is an extension of how we go about exploring the world Naturalistic observation involves observing and describing what occurs In the correlational approach, the
scientist examines the association between variables; this method does not imply
causality However, the experimental method allows the testing of cause and effect relationships by manipulating the independent variable and measuring its effect on the dependent variable Hypotheses are tested using experimental and control groups; the variables that are manipulated and measured should be operationally defined Scientists may also engage in exploratory research
In testing hypotheses, science must rely on logic and inference There is particular
interest in ensuring the validity of research; internal and external validity must be present
in the experiment Logic, through inductive and deductive reasoning, plays an important role in ruling out alternative explanations Popper’s and Kuhn’s views of science have shaped how scientists go about asking and answering questions
It is important to communicate to the scientific community the results of research that are accurate, capable of being replicated, and relevant to others
Chapter Objectives
1 Integrate these three important aspects of science: (1) idea, (2) experience, and (3) reorganization
2 What are the strengths and weaknesses of naturalistic observation? Give an example
of this type of study
Trang 24 Describe the experimental method Why is it the most powerful design? Discuss the importance of operational definitions of variables
5 Differentiate between the independent and dependent variables
6 What is a confounding variable and how does it affect interpretation of the findings?
7 Explain causation in terms of necessary and sufficient conditions
8 What is the balance between internal and external validity in research?
9 A scientist relies on both deductive and inductive logic in science Distinguish between these reasoning methods and evaluate when they are used in the scientific process
10 How does modus tollens apply to testing scientific theories?
11 How are scientists influenced by paradigms? Give examples of paradigm shifts
12 According to the text, what are the four ways to ensure the high quality of research?
13 Aristotle emphasized scientific inquiry and argument How do they relate to
communication of science?
Teaching Points
The chapter describes other methods developed to answer specific questions (e.g., case approaches, qualitative methods) In fact, there are several single-case studies that many students might be familiar with and are worth reminding them of For instance, most introductory psychology courses discuss Phineas Gage as an illustration of the case study (http://www.deakin.edu.au/hmnbs/psychology/gagepage/) In addition, you might suggest that focus groups, commonly used in marketing research, are a type of qualitative method Perhaps some of your students have participated in focus groups sponsored by your institution
single-The premise of naturalistic observation is very familiar to students Many of them have engaged in watching others in parks, airports, and the student union One of the famous examples of naturalistic observation is Jane Goodall’s work with chimpanzees Check out her website for more information One of the challenges in naturalistic observation is being unobtrusive Researches often come up with ingenious ways to deal with this issue For instance Irenäus Eibl-Eibesfeldt and Hans Hass studied facial expressions using a film camera that would actually record events that were occurring to the side of the camera, not in front were the “lens” appeared to be
Trang 3A problem area for students is in the use of the words positive and negative It is
important to remind them that positive and negative, as in correlations, describe the direction of the relationship, not any type of value statement as in a good or bad
correlation
Students often have great difficulty distinguishing between the independent and the dependent variables as well as formulating operational definitions One helpful trick is to
use “ICED” where the Independent variable is Cause and the Effect is the Dependent
variable Offer lots of practice identifying variables and creating operational definitions
A good starting place is to give students hypotheses to test:
It is harder to concentrate when there is loud music playing
People feel sad in rooms painted blue
Depression impairs memory
People recall more pleasant than unpleasant experiences when happy
It is useful to have students know the pros and cons of each research method that is
described For example, the naturalistic observation method is very good for studying natural behavior, but the researcher has no control over what happens Control is a
strength of the experimental method, but control can make conditions artificial and hence unrealistic
Teaching Activities
Role of the Scientist
The scientist plays a different role in each of the methods described in the chapter Use Handout 2-1 to help students identify those roles as well as to better understand the
methods
Doing Naturalistic Observation
One effective way to illustrate the challenge inherent in naturalistic observation is to assign students the task of observing behavior in a public setting such as a cafeteria or park Inform them that they must simply describe what they observed Of course, they should operationally define the variables they are observing Many students will initially interpret and attribute the observed behavior to some cause Moreover, having students make these observations in pairs allows for a discussion of interrater reliability and may augment this activity
Correlation in the Popular Media
One of the most often-made mistakes regarding correlation is describing the relationship
in terms of causality Scour the popular media for articles that use the term “correlation.” Have students examine these articles for direct or indirect references to causation
Trang 4Testing Old Wives’ Tales using the Experimental Method
An effective way to help students better understand the experimental method is to test common sayings Ask students to select a saying and then to develop an experiment to test its validity Part of the task is to identify the independent and dependent variables, create operational definitions of variables, and to indicate the experimental and control groups
Test a Memory Drug
As a class, design a simple experiment to test a fictional memory drug Ask the students
to identify the experimental group, control group, independent variable, dependent
variable, placebo, and means of assigning subjects to groups
Infomercials and the Scientific Method
Record an infomercial and show it to your class Alternatively, visit a website that
describes some of the products pitched on infomercials (see below) Have students evaluate the claims Discuss how they would go about testing the claims from a scientific approach
Philosophy of Science: Sir Karl Popper (Falsification Approach)
One helpful activity to teach falsification is to claim that photographs move when we
don’t look at them The claim continues that people and objects return back to their
original location as we observe the picture To emphasize the point, ask students to find a photograph in the textbook and then close the book Comment that the characters in the photograph are moving In unison, the students are to open up the book and look at the
photograph and report what they see or don’t see Challenge students to develop a
method to test this hypothesis, which appears to be untestable
Philosophy of Science: Thomas Kuhn
James Burke’s PBS series “Connections” can be helpful to illustrate how paradigm shifts and discoveries in one field “trigger” change in another field
Wadsworth’s Research Methods Workshop
http://www.wadsworth.com/
psychology_d/templates/student_resources/workshops/resch_wrk.html
The Wadsworth’s Research Methods Workshop has a link entitled Experimental Methods
that focuses on the types of variables that are present in experiments First, experimental methods are distinguished from non-experimental approaches Then, general types of
variables are reviewed, including independent, dependent, and subject variables (as well as quantitative and categorical variables) The notion of confounds is introduced, and students are afforded practice with the provided research examples in recognizing and eliminating confounds Several examples also are provided to give students guidance on how to select levels of an independent variable
Trang 5Internet Resources
The Jane Goodall Institute (www.janegoodall.org)
Jane Goodall represents an effective and worthwhile illustration of naturalistic
observation The website describes her work and her current activism for chimpanzees and the environment
Infomercials (www.infomercial.com)
This site describes top selling infomercial products and is good fodder for practicing developing methods to test the product’s claims Especially intriguing are the exercise products that claim incredible health benefits
The Karl Popper Web (http://www.tkpw.net/)
Popper’s contributions to science are described on this website In addition, an email based open forum is offered to those who are interested in discussing Popper’s ideas
Web Center for Social Research Methods (www.socialresearchmethods.net)
Here there are some links to various useful resources pertaining to research methods The
methods tutorials are especially beneficial for this chapter
National Undergraduate Research Clearinghouse (http://www.webclearinghouse.net/)
Undergraduate students often engage in research and produce scholarly works This site allows the user to search for research You may wish to use this site to search for
examples of different types of methods
The Fallacy Files (www.fallacyfiles.org)
Given that the chapter speaks to the role of logic in science, it might be interesting to peruse this site for its collection of logical fallacies (e.g., the masked man fallacy, four- term fallacy, and red herring)
Suggested Readings
Anderson, S.J., & Verplanck, W.S (1983) When walls speak What do they say?
Psychological Record, 3, 341-359
Arluke, A., Kutakoff, L., & Levin, J (1987) Are the times changing? An analysis of
gender differences in sexual graffiti Sex Roles, 16, 1-7
Interesting research on the content of graffiti in public restrooms
Cialdini, R B., & Kenrick, D.T (1976) Altruism as hedonism: A social development
perspective on the relationship of negative mood and helping Journal of Personality
and Social Psychology, 34, 907-914
Trang 6Latane, B., & Darley, J.M (1968) Group inhibition of bystanders intervention in
emergencies Journal of Personality and Social Psychology, 10, 215-221
Classic research on bystander behavior
Levine, R V (1990, September-October) The pace of life American Scientist, pp
451-459
A summary of Levine's work on the pace of life across cities in the U.S and six other countries Explains the Pace of Life Index and how measurements were made by the researchers
Research Activities for Students
The goals of the research activities are to: (1) relate Chapter 2 on an applied learning dimension, and (2) get students involved in research
1 Altruism Research: Library Activity Go to the library and find two articles on
altruism Answer the following questions separately for each: (a) How was altruism operationally defined? (b) Was the study conducted in the field or a laboratory? (c) Was the study correlational or experimental? (d) What were the author's conclusions? Comment on the generalizability of these findings See the Suggested Readings list for more on the subject of altruism and the generalizability of this issue (Cialdini & Kenrick, 1976)
2.Children and Shyness: Design your own research study Go to the library and find two
research articles on shyness in children Through examination of the operational
definitions and descriptions of shyness within the articles, identify five behaviors that you could observe in a naturalistic study of children on a school playground Finally, after researching this topic in the library, generate a hypothesis related to shyness Design a correlational or experimental study that tests this hypothesis
Hypothesis checklist: Address the following issues
a What is the independent variable?
b Is the independent variable manipulated by the investigator?
c What is the dependent variable?
d What outcome are you predicting?
e What relationship are you expecting between the variables?
f What types of conclusions will be appropriate?
Trang 73 Pace of Life Research Naturalistic Observation Conduct a naturalistic observational
study on the pace of life in your city Go to a shopping mall or the downtown center of business, and measure the following behaviors: (a) percentage of people wearing
watches, (b) walking speed Begin by operationally defining how you will measure these variables Next, describe your procedure that is, how you will collect data Design a coding sheet for your observations that includes: (a) location, (b) date, (c) time of day you begin and end observation, (d) behaviors to be observed You may also be interested
in demographic information like gender and age Be observant of patterns and trends Note any limitations Was it difficult to remain unobtrusive? Include graphs and tables
to illustrate your findings Be prepared to discuss your findings in class See the
Suggested Readings list for more on Levine's (l990) Pace of Life study
4 Graffiti in Public Restrooms Design a Coding Sheet and Conduct a Naturalistic
Study Design a coding sheet that will be used to conduct a naturalistic observation of
graffiti content found in public restrooms The coding sheet should consist of simple categories (e.g., sexual versus non-sexual) and more complex categories (e.g.,
homosexual, heterosexual, and political) Identify the categories as column headings Observe several public restrooms for graffiti to collect data Mark the frequency of
observations in each category Specify information about the setting (e.g., women's restroom on a university campus, etc.) Be prepared to discuss your observations in class Compare the findings of those who observed male versus female restrooms to determine
if the graffiti content is similar in both settings Find two research articles that address
this issue (See the suggested reading list)
5 Media and Violence: Cause and Effect Research Activity Research online references
such as PsycINFO and PubMed to find titles of scientific studies on media and violence
What words other than cause and effect are used to imply a cause and effect? List three
examples
Trang 8Handout 2-1 The Role of the Scientist
Naturalistic Observation
Correlational Approach
Experimental method
Trang 92 If you learn about the world through observation and experimentation, you are relying upon:
a a hypothesis
b inference
c deduction
d empiricism
3 A scientist will evaluate a hypothesis by using:
a empiricism
b a theory
c naturalistic observation
d exploratory research
4 If little is known about a psychological phenomenon, then is the most appropriate method to use to study it
a the correlational approach
b the experimental approach
c the post hoc approach
d naturalistic observation
5 Professor Campbell is studying memory by using mathematical operations She is using:
a a correlational approach
b modeling
c a post hoc approach
d a retrospective approach
6 A scientific approach that attempts to establish an artificial system which can produce behaviors similar to those observed in humans or other animals is called:
a exploratory research
b the correlational approach
Trang 107 If we were interested in knowing whether early childhood experiences contributed to the later development of personality disorders, we would likely use:
a the experimental method
b exploratory research
c naturalistic observation
d the retrospective method
9 An approach that emphasizes the subjective aspects of experience uses:
a qualitative methods
b quantitative methods
c the retrospective method
d modeling
10 To engage in a scientific approach to the study of human behavior, we would use:
a the experimental method
b the correlational approach
c naturalistic observation
d any of these
11 In the approach, individuals are videotaped discussing a particular topic They then watch the video separately and comment on how they thought or felt during specific segments
a naturalistic
b quantitative
c action-project
d film interview
12 Dr Nathan wants to study how pythons behave in their native habitat He sets up hidden cameras
in the rain forest to observe the snakes while he remains undetected Dr Nathan is using the method of conducting research
Trang 1113 Which of the following best describes naturalistic observation?
a You calculate internal and external validity
b You look for an association between two variables
c You just watch
d You determine if there is a cause-and-effect relationship
ANS: C PTS: 1 REF: Naturalistic Observation
c the retrospective method
d the experimental method
15 In naturalistic observation, the experimenter , whereas in the experimental method, the experimenter
a is passive; is active
b is active; is passive
c observes; does not observe
d influences the participant's behavior; does not influence the participant's behavior
16 Naturalistic observation tends to be:
a theoretical rather than empirical
b concerned with determining causes of behavior
c descriptive rather than explanatory
d deductive rather than inductive
17 In naturalistic observation, the participant , whereas in the experimental method, the
participant
a is passive; is active
b is restricted; is not restricted
c is not restricted; is restricted
d interacts with the experimenter; does not interact with the experimenter
18 Tim is conducting naturalistic observation He finds that the behavior of his subjects changes when they notice his presence Which statement best describes this situation?
a The situation is good since the manipulation of the independent variable was successful
b The situation is good since that was the focus of the study
c The situation is not good since Tim did not record his subjects' behavior