in bound recruiting webinarv2

Recruiters who represent a strong employer brand are 2X as likely to receive responses from candidates they contact.. Inbound is about building relationships through valuable content a

Inbound Recruiting 101:

Employer Branding Tips

to Hire Top Talent

Hannah Fleishman

Recruitment Marketing

HubSpot

@hbfleishman

Recruiting was company-centric:

•  Classified job ads

•  Brochures

•  Billboards

THEN…

Today, 73% of candidates start

their job search on G oo g l e

Today, 73% of candidates start

their job search on G oo g l e

Why is this so important

for recruiters?

75% of

professionals are passive candidates

Employer brand reaches talent that isn’t proactively looking

Recruiters who represent a strong employer brand are

2X as likely to receive responses

from candidates they contact

2X as likely to receive responses

from candidates they contact

Attracting inbound applicants is critical High-

growth companies won’t scale on referrals and sourcing alone

2X as likely to receive responses

from candidates they contact

You have to invest in

telling your employer

brand story to hire top talent today Period

What’s the bottom line?

That’s where

inbound recruiting

comes in

Inbound marketing

matches the way people

Inbound recruiting

matches the way people

Inbound Marketing

Promoters Candidates

Jobs Site Content Forms Calls-to-Action

Email Workflows Applicant Resources

Surveys Can Experience

Inbound is about building

relationships through

valuable content and

helpful interactions

Inbound is about building

relationships through

valuable content and

helpful interactions

recruiting

Inbound

+ Recruiting

Inbound

+ Recruiting

Inbound

+ Recruiting

Inbound

+ Recruiting

At HubSpot,

70% of candidates

are inbound candidates

READY?

4 ways you (yes, you) can build your employer brand with inbound recruiting

Today

UNDERSTAND YOUR CANDIDATE PERSONA

1

Who is your company’s

ideal candidate ?

Who is your company’s

ideal candidate ?

Who thrives in your

company culture?

Who raises the bar?

What traits do they have?

What makes them so

great to work with?

•  What were her motivations for joining your company?

•  Which parts of her candidate

experience were amazing? Which were negative?

•  What was her research process like?

•  What were her impressions of your

Attract the right people

by deeply understanding your candidate persona

CREATE HELPFUL,

ENGAGING CONTENT

2

Fill in existing gaps in the candidate’s experience and answer questions

Tell an authentic story about

why your company’s a great place to work

Types of employer brand content:

FACT:

76% of candidates want to know

what their day-to-day would

be like at your company

SHOW, DON’T TELL,

ON SOCIAL MEDIA

3

62% of job seekers visit social

media channels to evaluate

employer brand

Find

social

ambassadors

Do an employee takeover

Experiment

Employees are your #1 resource

STAY ON TOP TALENT’S RADAR

4

How can we build relationships

with people who aren’t

ready to apply?

NURTURE

top talent with valuable, relevant

interactions

Ask for an email address

using opt-in forms

1

2

2 Send contacts

relevant content

Keep an open dialogue

3

Make finding a job

more human

1 Know and understand your candidate persona

2 Create engaging content your persona actually wants

3 Use social media and your employees to tell a story

4 Nurture contacts before asking for a resume

Start your inbound recruiting today:

1 Know and understand your candidate persona

2 Create engaging content your persona actually wants

3 Use social media and your employees to tell a story

4 Nurture contacts before asking for a resume

Start your inbound recruiting today:

1 Know and understand your candidate persona

2 Create engaging content your persona actually wants

3 Use social media and your employees to tell a story

4 Nurture contacts before asking for a resume

Start your inbound recruiting today:

1 Know and understand your candidate persona

2 Create engaging content your persona actually wants

3 Use social media and your employees to tell a story

4 Nurture contacts before asking for a resume

Start your inbound recruiting today:

The line between marketing and recruiting is changing

Thank you!