Chapter 4 MARKETING 16

Define 4 dimensions of social responsibilityChapter4, Marketing social responsibility& Ethics -Pham Khac Thong, MBA... Social responsibility Discussion –Contents Old and New concepts 1 I

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Chapter4, Marketing social responsibility& Ethics

-Pham Khac Thong, MBA

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1 Define 4 dimensions of social responsibility

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3 3 Factors of ethical decisions

making

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Benefits of CSR

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SOCIAL RESPONSIBILITY

Purpose of business

Making profits

Responsibility to help

solve society’s problem?

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Social responsibility Discussion –

Contents

Old and New concepts

1

In what ways businesses are expected

to show social responsibility

2

what social responsibility means

How sensitive successful companies

3

Famous people against new approach Benefits in the long run

4

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Old Concept: 3 types

Contributions

to cultural activities-

Music festivals Art exhibitions Serving on educational committees, hospital

boards…

community

How employees should be behaved

to improve working conditions of

staff

How businesses should behave

in their work?

Ethical standards/

principles?

Offering a bribe

to secure a contract?

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New approach : Obligation to help

solve the social problems

Trying to meet needs &

interests of society

Pressure to provide a safe environment

A chemical company expected

to meet government standards

to take steps to reduce pollution

Social responsibility

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In what ways businesses are expected to show social responsibility

Behave

+integrity

Oppose racial discrimination

Hire minority ; offer work to youngsters

protect & respect environment

Provide Safe products

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An example of new approach

Being accused of

supporting

imperialism

Swedish companies To stop business in a Portuguese colony

Apartheid

British

Barclays Bank

Banks-To stop

doing business

In South Africa

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what social responsibility means

Employees

Outside world

‘Integrity> ability’

Sir John Clark

Successful companies

integrity

Business

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How sensitive successful companies

Advertised

Responding sharply

Standards of hygiene

in a Trust house Forte Hotel

accused

Most upset by the inspector

The group fought

the case

in the courts

attacked

If integrity

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Integrity questioned conservation group

Pressure on stop using such leather

boycotting

To ensure

supplies of leather free from

this type of oil

Clark’s shoe-making

firm

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Integrity questioned by Public + Environmental

water, killing fish

Vietnamese only need fish rather than steel

investing equipment

Pressure on stop polluting water, killing

fish

Acting against

To ensure Production with no waste; no

pollution

FORMOSA-plastics Group

A chemical company expected

to meet government standards

to take steps to reduce pollution

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How much the wider concept of social responsibility agreed

nor bringing profits

even not creating them

help to solve

social

problem

Widely agreed

Social responsibility concept

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Who has to pay for social actions

Companies+ social responsibilities

Cost

money-business

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Some famous views against new

approach

To create wealth

& energy for profits; conform the rules

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Social responsibility &

in- the- long- run benefits

School training programs

Career seminars

Sponsorship of art exhibition

Xerox projects

Grants of equipment

to universities

IT projects&

seminars

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Social responsibility in- the-

long-run benefits

Social projects

An integral part of business strategy Profitable to the company

Not charity work

mentioned in annual report

Many contacts government departments and social groups;

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