The Business of the Olympics Copyright 2010 Pearson Education, Inc.. publishing as Prentice Hall... The Business of the Olympics continued • Intense reflection of international business
Trang 3The Business of the Olympics
Copyright 2010 Pearson Education, Inc publishing as Prentice Hall
Trang 4The Business of the Olympics
(continued)
• Intense reflection of international
business
• Government of games by IOC
• Competition for hosting
• Revenue sources for the Olympics
Trang 5What Is International
Business?
– Private individuals – Individual companies – Groups of companies – Governmental agencies
Copyright 2010 Pearson Education, Inc publishing as Prentice Hall
Trang 6How Does International Business
Differ from Domestic?
Trang 8International Business Activities
Trang 9Exporting and Importing
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Trang 10Visible and Invisible Trade
Trang 12Figure 1.1 Exports as a % of GDP
Trang 13Other Forms of International Business Activity
Management contracts
Franchising Licensing
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Trang 14Variations of Organizations
Multinational Corporation Multinational Enterprise Multinational Organization
Trang 15Multinational Corporations
(MNCs)
• Engage in foreign direct investment
• Own and control foreign assets
• Buy resources in multiple countries
• Create goods and services in multiple
Trang 16Table 1.1 The World’s Largest
Trang 17The Era of Globalization
markets, nation-states, and technologies…in a way that is enabling individuals, corporations and nation-states to reach around the
world farther, faster, deeper, and cheaper than ever before
Copyright 2010 Pearson Education, Inc publishing as Prentice Hall
Trang 18Figure 1.2 World Exports
as a % of World GDP
Trang 20Contemporary Causes of
Globalization
Strategic Imperatives
Trang 21Environmental Change and
Globalization
Changes in Political Environments
Technological Changes
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Trang 22Globalization and Emerging Markets
Trang 23Globalization and Emerging Markets (continued)
Big Ten Argentina Brazil China
South Korea Indonesia Mexico
Poland Turkey India
South Africa
Copyright 2010 Pearson Education, Inc publishing as Prentice Hall
Trang 24Framework of Book
Trang 25All rights reserved No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in
any form or by any means, electronic, mechanical,
photocopying, recording, or otherwise, without the prior written permission of the publisher Printed in the United
States of America.
Copyright © 2010 Pearson Education, Inc
publishing as Prentice Hall