Learning objective 2: Perform horizontal and vertical analyses of the balance sheet and the income statement Slide 14-9 Horizontal and Vertical Analyses Horizontal and Vertical Analyse
Trang 1Prepared by
Debby Bloom-Hill CMA, CFM
Trang 3Learning objective 1: Explain why managers
analyze financial statements Slide 14-3
Why Managers Analyze Financial Statements
Why Managers Analyze Financial Statements
Managers analyze financial
statements for a variety of reasons
including:
1 To control operations
2 To assess the financial stability of
vendors, customers, and other business partners
3 To assess how their companies
appear to investors and creditors
Trang 4Learning objective 1: Explain why managers
analyze financial statements Slide 14-4
Control of Operations
Managers analyze financial
statements to gain insight into
whether their goals have been
achieved or plans implemented
successfully
Managers expect that a successful
implementation of their plans will be reflected in financial information
If financial information is inconsistent with a successful implementation an investigation will
be launched
Trang 5Learning objective 1: Explain why managers
analyze financial statements Slide 14-5
Assessment of Vendors, Customers, and Other Partners
Assessment of Vendors, Customers, and Other Partners
Another important reason for
analyzing financial statements is to review the financial stability of
vendors, customers, and other
strategic partners
Increasingly companies are
establishing strong relationships with a small number of vendors willing to commit to high quality levels and short lead times
Trang 6Learning objective 1: Explain why managers
analyze financial statements Slide 14-6
Assessment of Vendors, Customers, and Other Partners
Assessment of Vendors, Customers, and Other Partners
Managers want to be confident that the vendor will be stable and
continue in existence over the
foreseeable future
Companies analyze customers to
assess whether they will be able to pay the amounts they owe
Companies do not want to enter into partnerships with firms in financial difficulty
Trang 7Learning objective 1: Explain why managers
analyze financial statements Slide 14-7
Assessment of Appearance to
Investors and Creditors
Assessment of Appearance to
Investors and Creditors
Investors and creditors carefully
analyze a company’s financial
statements
Managers should anticipate how
their financial information will appear to stakeholders
Managers can explain differences in the notes to the financial
statements, or avoid transactions which cause differences
Trang 8Learning objective 1: Explain why managers
analyze financial statements Slide 14-8
Why do managers analyze financial
statements?
a To control operations
b To assess vendors, customers and
other business partners
c To assess appearance to investors
and creditors
d All of the above
Answer: d
All of the above
Test Your Knowledge 1
Trang 9Learning objective 2: Perform horizontal and vertical analyses of the
balance sheet and the income statement Slide 14-9
Horizontal and Vertical
Analyses
Horizontal and Vertical
Analyses
Horizontal analysis
Analysis of the dollar value and
percentage changes in financial statement amounts across time
The dollar value of the change is the new value minus the old value for each financial statement
amount
The percentage change is the dollar value of the change divided by the old value for each financial
statement amount
Trang 10Learning objective 2: Perform horizontal and vertical analyses of the
balance sheet and the income statement Slide 14-10
Horizontal and Vertical
Analyses
Horizontal and Vertical
Analyses
Vertical analysis
Also called common size analysis
Analyze financial statement
amounts in comparison to a base amount
Divide each financial statement amount by total assets for the balance sheet
Divide each financial statement amount by net sales for the income statement
Trang 11Slide 14-11
Analysis of the Balance Sheet
The results of a partial horizontal
analysis of the balance sheet are
presented on the next slide
What can we conclude?
HGW is expanding (increases in land, buildings, furniture and fixtures, and equipment)
Funded by debt and internally generated funds (retained
earnings)
Learning objective 2: Perform horizontal and vertical analyses of the
balance sheet and the income statement
Trang 12Horizontal Analysis of the
Balance Sheet
Horizontal Analysis of the
Balance Sheet
Learning objective 2: Perform horizontal and
vertical analyses of the balance sheet and the income statement
Slide 14-12
Trang 13Analysis of the Balance Sheet
A vertical analysis of the balance
sheet is presented on the next
slide
The primary asset accounts are
merchandise inventory, land, and
buildings
All account balances are greater than 20 percent of total assets
Learning objective 2: Perform horizontal and vertical analyses of the
balance sheet and the income statement
Trang 14Learning objective 2: Perform horizontal and vertical analyses of the
balance sheet and the income statement
Trang 15 A horizontal and vertical analysis
of the balance sheet is presented
on the next two slides
Both net sales and cost of goods
sold have increased from 2013 to 2014
Gross profit has increased 43%
The vertical analysis shows that net income has declined from 6.5% of sales to 5.6% of sales
Learning objective 2: Perform horizontal and vertical analyses of the
balance sheet and the income statement
Trang 16Slide 14-16
Horizontal Analysis
Learning objective 2: Perform horizontal and vertical analyses of the
balance sheet and the income statement
Trang 17Slide 14-17
Vertical Analysis
Learning objective 2: Perform horizontal and vertical analyses of the
balance sheet and the income statement
Trang 18Learning objective 2: Perform horizontal and vertical analyses of the
balance sheet and the income statement
Test Your Knowledge 2
Trang 19Slide 14-19
Vertical analysis evaluates:
a Changes in net sales as a percentage
of total assets
b Changes in expenses as a percentage
of sales
c Financial statement amounts in
comparison to a base amount
d Changes in balances from one year to
another
Answer: c
Financial statement amounts in
comparison to a base amount
Learning objective 2: Perform horizontal and vertical analyses of the
balance sheet and the income statement
Test Your Knowledge 3
Trang 20Learning objective 3: Discuss earnings management and the importance of
comparing net income to cash flow from operations Slide 14-20
Earnings Management
Accounting earnings can be
manipulated to make performance
appear stronger than it actually is
Allegations of impropriety have
been leveled against many companies, including:
Enron
Kroger
Lucent, and
Waste Management
Trang 21Learning objective 3: Discuss earnings management and the importance of
comparing net income to cash flow from operations Slide 14-21
Earnings Management
Why do managers manipulate
earnings?
Managers often are evaluated and
rewarded based on the level of firm earnings
If earnings are below the specified bonus level, managers have an inventive to manipulate earnings
Managers manipulate earnings to
raise the stock price and profit from exercising stock options
Trang 22Learning objective 3: Discuss earnings management and the importance of
comparing net income to cash flow from operations Slide 14-22
Earnings Management
A red flag suggesting that
accounting irregularities may be a
problem is a difference between
net income and operating cash
flows
If a firm records fictitious sales
income will increase but operating cash flows will not be affected
The company does not collect cash from fictitious sales
Trang 23Learning objective 3: Discuss earnings management and the importance of
comparing net income to cash flow from operations Slide 14-23
Cash Flow versus Earnings
Trang 24Learning objective 4: Understand how MD&A, credit reports, and news articles can be used to gain
insight into a company’s current and future financial performance Slide 14-24
Other Sources of Information
on Financial Performance
Other Sources of Information
on Financial Performance
A number of other information
sources can be used to gain insight into a company’s financial
performance
Management discussion and
analysis
Contained in the annual report
Management provides users with explanations for financial results that are not obvious from reading the basic financial statements
Trang 25Learning objective 4: Understand how MD&A, credit reports, and news articles can be used to gain
insight into a company’s current and future financial performance Slide 14-25
Other Sources of Information
on Financial Performance
Other Sources of Information
on Financial Performance
A number of other information
sources can be used to gain insight into a company’s financial
performance
Credit reports
A number of firms sell credit reports that provide information on a
company’s credit history
The ratings help managers evaluate the likelihood that a company they do
business with will pay its bills on time
Trang 26Learning objective 4: Understand how MD&A, credit reports, and news articles can be used to gain
insight into a company’s current and future financial performance Slide 14-26
Other Sources of Information
on Financial Performance
Other Sources of Information
on Financial Performance
A number of other information
sources can be used to gain insight into a company’s financial
performance
News articles are another very
valuable source of financial information
Lexis-Nexis is an example of a company that, for a fee, provides access to articles from major
newspapers, magazines, and newswire services
Trang 27Slide 14-27
Management Discussion &
Analysis (MD&A) Example
Management Discussion &
Analysis (MD&A) Example
Learning objective 4: Understand how MD&A, credit reports, and news articles can be used to gain
insight into a company’s current and future financial performance
Trang 28Learning objective 5: Calculate and
interpret profitability ratios Slide 14-28
Ratio Analysis
Managers frequently perform
financial analyses using various
ratios
To control operations
To assess the stability of vendors,
customers, and other business partners
To assess how their companies
appear to investors and creditors
Trang 29Learning objective 5: Calculate and
interpret profitability ratios Slide 14-29
Ratio Analysis
Ratios are grouped into 3
categories
1 Profitability ratios examine the
firm’s ability to generate income
2 Turnover ratios reveal the
efficiency with which a company uses its assets
3 Debt related ratios relate the
amount of debt a company has and its ability to repay its obligations
Trang 30Slide 14-30
Profitability Ratios
Learning objective 5: Calculate and
interpret profitability ratios
Earnings per share
Amount of earnings generated per
share of common stock
The more earnings per share a
company can generate, the higher its stock price
Price-earnings ratio
Indicates how much investors are
willing to pay per dollar of earnings
Trang 31Slide 14-31
Profitability Ratios
Learning objective 5: Calculate and
interpret profitability ratios
Gross margin percentage
Indicates how much a company earns per dollar of sales, taking into account the cost of the items it sells
Return on total assets
Indicates how profitable a company is
in relation to its assets
Return on common stockholders’
equity
The return a company is able to earn
on funds invested by shareholders
Trang 32Slide 14-32
Profitability Ratio Formulas
Learning objective 5: Calculate and
interpret profitability ratios
Trang 33Slide 14-33
Profitability Ratio Formulas
Learning objective 5: Calculate and
interpret profitability ratios
Trang 34Slide 14-34
Profitability Ratio Formulas
Learning objective 5: Calculate and
interpret profitability ratios
Trang 35Slide 14-35
Profitability Ratio Formulas
Learning objective 5: Calculate and
interpret profitability ratios
Trang 36Slide 14-36
Turnover Ratios
Learning objective 6: Calculate and
interpret turnover ratios
Asset turnover
Shows how efficiently assets are
used to generate sales
Accounts receivable turnover
The more times accounts receivable turn over, the sooner they are
collected
Days’ sales in receivables
A measure of how long it will take
to collect receivables
Trang 37Slide 14-37
Turnover Ratios
Learning objective 6: Calculate and
interpret turnover ratios
Days’ sales in inventory
A measure of how long it will take
to sell inventory
Trang 38Slide 14-38
Turnover Ratio Formulas
Learning objective 6: Calculate and
interpret turnover ratios
Trang 39Slide 14-39
Turnover Ratio Formulas
Learning objective 6: Calculate and
interpret turnover ratios
Trang 40Slide 14-40
Turnover Ratio Formulas
Learning objective 6: Calculate and
interpret turnover ratios
Trang 41c The ratio of debt to equity
d The ratio of current assets to
current liabilities
Answer: a
Turnover ratios
Test Your Knowledge 4
Learning objective 6: Calculate and
interpret turnover ratios
Trang 42Slide 14-42
Debt-Related Ratios
Learning objective 7: Calculate and
interpret debt-related ratios
Current ratio
A measure of a company’s ability to pay short term obligations
Acid test ratio (quick ratio)
Compared to the current ratio, a
more stringent test of a company’s ability to pay short term obligations
Trang 43Slide 14-43
Debt-Related Ratios
Learning objective 7: Calculate and
interpret debt-related ratios
Debt to equity ratio
A measure of the relative amount of debt versus equity in a firm’s capital structure
Firms with relatively high values may have too much debt
Times interest earned
A measure of a company’s ability to make interest payments on its debt
Trang 44Slide 14-44
Debt-Related Ratios
Learning objective 7: Calculate and
interpret debt-related ratios
Trang 45Slide 14-45
Debt-Related Ratios
Learning objective 7: Calculate and
interpret debt-related ratios
Trang 46Slide 14-46
Too Much Debt
Learning objective 7: Calculate and
interpret debt-related ratios
Trang 47b The extent to which interest income
exceeds interest expense
c The extent to which interest expense
exceeds interest income
d The likelihood that a company will be
able to make required interest payments
Answer: d
The likelihood that a company will be able to make required interest payments
Test Your Knowledge 5
Learning objective 7: Calculate and
interpret debt-related ratios
Trang 48Slide 14-48
Strategic Partners
Learning objective 7: Calculate and
interpret debt-related ratios
Trang 49Slide 14-49
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