The Problems with Stock Templates• They lead to infinite bullet point syndrome IBPS • They discourage graphics • Every slide ends up looking the same • The designs are usually hideous •
Trang 1SLIDESHOW BEAUTIFUL
Credit: Jessica Castro, unwrittenmemories.com
Trang 2Tip #1
KNOW YOUR
Be clear about the goal of your presentation
before your begin composing it.
GOAL
Trang 3Presentations, like cats, fall into two categories:
Trang 4Presentations, like cats,
fall into two categories:
Credit: Pete Hunt, Flickr
Trang 5Presentations, like cats,
fall into two categories:
Credit: Pete Hunt, Flickr
Just Kidding.
Trang 6Presentations fall into two main categories:
make people see something (like your brand) a certain way
Trang 7Most presentations will combine
elements of both
Trang 8Be focused, but not too dull or repetitive
Don’t bore them!
It’s hard to communicate when people are busy playing on their phones
trust me
Trang 9Tip #2
PLAN IT OUT
Create an outline or storyboard of the major
topics you want to address.
Trang 10Sketch the basics
each slide
2
your slides effectively
Trang 11Make sure your presentation follows a logical or chronological sequence.
Trang 12Show restraint
Resist the urge to cram everything you know about your topic into your show
Trang 13If you try and
tell them
everything,
they won’t remember anything.
Trang 14Tip #3
AVOID STOCK
Run away! Run away!
TEMPLATES
Trang 15Pop quiz, hotshot:
Which slide is more memorable?
(in a good way)
Trang 16Trick question.
And both templates.
Trang 17The Problems with Stock Templates
• They lead to infinite bullet point syndrome (IBPS)
• They discourage graphics
• Every slide ends up looking the same
• The designs are usually hideous
• The presentation looks like every slideshow
presentation you’ve ever seen
• Your audience will lose interest and focus after slide number one zero
• It reminds people of the 90s (that’s bad)
Trang 18Build your own theme instead.
theme instead.
But h-h-how?
Trang 19Tip #4
CHOOSE A COLOR SCHEME
Choose 5 colors that look good together and
match the tone of your presentation.
Trang 20Pick 5 colors and alternate them in your slides
Choose one accent color that
stands out from the rest.
Trang 21Choose colors that reflect the tone of
your presentation
ColourLovers.com
Trang 22Mellow and modern
Choose colors that reflect the tone of
your presentation
ColourLovers.com
Trang 23Mellow and modern
Choose colors that reflect the tone of
your presentation
ColourLovers.com
Passionate and
aggressive
Trang 24Mellow and modern
Choose colors that reflect the tone of
Trang 25http://www.colourlovers.com User-generated color palettes and more
Websites to help you pick color schemes
(for free)
http://www.colorschemedesigner.com/
http://www.colorhunter.com/
http://kuler.adobe.com/
Computer-generated color palettes
Upload a picture and it pulls out the main colors Similar to the above
Trang 26Tip #5
CHOOSE A FONT SCHEME
Don’t get too crazy with fonts
Pick 3 and stick to them.
Trang 27Choose one font
One font for body copy.
One font for body copy.
for titles.
One font for body copy.
One font for body copy.
And one font for
accents.
Fonts on this page: Frutiger LT 95 UltraBlack (Title), Frutiger CE 45 Light (Body, Footnote), Airport (Accents)
Trang 28Like color, your fonts should also match
the tone of your presentation
Good topicFont name
Trang 29Tip #6
CHOOSE A
LAYOUT SCHEME
Develop a few layouts and repeat them
throughout the presentation for
cohesion and clarity.
Trang 30Use the same layouts for slides that have the same purpose.
transition
The layout tells your audience where
the slide fits into the big picture.
content
Trang 31You can sometimes get away with just one layout, but in general, you’ll need a
few basic layouts:
Transitional slides
Image only slides
Text only slides
Mixed slides
Trang 32Text Text Text Big Text
Text Text Text Text
A few samples
Big Text
Impact Quote Transition
Trang 33In addition to repeating layouts, you can
also repeat more subtle elements
Remember me?
Yeah you do
Trang 35Let the images
tell the story
Trang 36If you’re using a full page image, find some room
in the picture where the text
can contrast against the background.
Trang 37If an image is too “busy” add a semi9transparent background behind the text for contrast.
Trang 38If an image is too “busy” add a semi9transparent background behind the text for contrast.
Like This!
Trang 39Use images where the
background of the
image blends into the
background of the
page The white space
around it makes it look
clean and makes the
image pop.
If you can see the
If you can see the
background, the effect is
ruined (In this case, you
might consider making
the background black.)
Protip: In Google images, you can filter images by color in
the left%hand column Choose white and you’re more
likely to find images with white backgrounds You can
also try searching for “<query> white background.”
Trang 40
Stock exchange has beautiful images.
Sites with free high quality stock images
http://www.everystockphoto.com/
http://flickr.com/creativecommons
http://www.morguefile.com
Compiles images from other sites.
Requires that you include an attribution.
Almost no restrictions on these files.
Don’t forget to give
credit when required
Trang 43Limit one main
point per slide.
Trang 44Limit one main
point per slide.
When you start to overload a slide…
point per slide.overload a slide…
Trang 45Limit one main
point per slide.
When you start to overload a slide…
point per slide.overload a slide…
Your audience can get distracted…
Trang 46Limit one main
point per slide.
When you start to overload a slide…
And may begin to wonder…
point per slide.overload a slide…
Your audience can get distracted…
Trang 47Limit one main
point per slide.
When you start to overload a slide…
And may begin to wonder…
What the hell 60 Pomeranians…
point per slide.overload a slide…
Your audience can get distracted…
Trang 48Limit one main
point per slide.
When you start to overload a slide…
And may begin to wonder…
What the hell 60 Pomeranians…
Are doing in a
slideshow about
point per slide.overload a slide…
Your audience can get distracted…
slideshow about
slideshows anyway
Trang 49And then your
main point is lost.
Trang 51Content is what the text says; typography is how it appears By manipulating attributes like
Typography
how it appears By manipulating attributes like
color, font, size, weight, and position
you can enhance the impact and visual interest
of your slides and create hierarchy
Trang 52A quote splashed across the screen
breaks up the monotony and looks interesting.
Trang 53By moving
you can create
text around
interesting effects
create
Trang 54By moving text around
you can create
Interest
interesting
effects
Trang 56color, and placement
of the text affects
Changing the type,
of the text affects
how it’s interpreted
and the order in
which it’s read.
Trang 57Tip #10
DON’T OVERDO IT
Remember white space
Trang 58Design like
the Google
Not like Yahoo
Trang 59A slide can’t function right
if there’s too much stuff on it.
Trang 60The white space that surrounds the
object adds emphasis and gives the
page a clean, fresh feeling.
Credit: Ramzi Hashisho
Trang 61The white space that surrounds the
object adds emphasis and gives the
page a clean, fresh feeling.
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Trang 621 Know your goal | make each slide count
2 Plan it out | in some detail
3 Avoid templates | they have the uglies
4 Choose a color scheme | 4 colors, 1 accent
4 Choose a color scheme | 4 colors, 1 accent
5 Choose a font scheme | match tone
6 Choose a layout scheme | comprehension
7 Use images (wisely) | they’re more memorable
8 15 words per slide | this slide had 16 words
9 Play with typography | impact, interest, hierarchy10.Don’t overdo it | white space
Trang 63And remember…
Trang 64BREAK THE RULES
don’t be afraid to
Trang 65Edahn Small is a content manager and writer in
Los Angeles, California.
About the author
Email: edahn.small@gmail.com
Web: http://www.AskEdahn.com
Twitter: @askedahn
Trang 66The End.