Facebook’s Audience Network extends your ad campaigns beyond Facebook to other mobile apps with a single click.. Leveraging the power of Facebook advertising, you can reach more people,
Trang 1Facebook’s Audience Network extends your ad
campaigns beyond Facebook to other mobile apps
with a single click Leveraging the power of Facebook
advertising, you can reach more people, more often
and in more places, with precision and scale
The power of the Audience Network:
• Real people - Reach real people, not proxies,
on and off of Facebook
• Quality scale - Extend your reach into high
quality mobile apps
• Real results - Leverage the same Facebook
advertising tools to achieve real results for
your business
Facebook’s Audience Network
Extend the power of Facebook ads, beyond Facebook
People are on mobile — and today, they spend most of their time online in smartphone and tablet apps1 It’s more important than ever for advertisers to reach their consumers on Facebook mobile, where 1.19 billion people visit every day, as well as other mobile apps
Facebook’s Audience Network
Ad in third-party app
Ad in News Feed
Same tools, greater results
Facebook provides you with the tools to deliver personalized marketing at scale and real business results both
on and off of Facebook With the Audience Network, you can leverage the same Facebook advertising tools across targeting and measurement to deliver relevant messages to your consumers when they visit other mobile apps
Trang 2More creative options across publishers
The Audience Network offers three ad formats for advertisers and publishers — banner, interstitial and native Regardless of format, there’s
no need to upload new creative Ads in the Audience Network use the same images as ads on Facebook
Powerful insights
With the Facebook conversion pixel and/or SDK, you can measure the performance of your Audience Network campaigns in the ads reporting tool You can review performance in aggregate or break it out by on-Facebook and the Audience Network
Quality scale across publishers
Designed as an extension of Facebook, the Audience Network ensures ads are delivered in brand-safe and high quality publishers Facebook ensures the quality of its publisher network with its comprehensive approval process led by the Facebook Developer Operations team, which applies human review on every accepted publisher
Get started with a single click
If you are already running Facebook News Feed ads, you can scale your campaigns onto the Audience Network with a single checkbox using any of Facebook’s interfaces, as well as the ads API Once a campaign is running
on the Audience Network, our system handles optimization and delivery
Facebook advertising campaigns are automatically opted into the Audience Network in Power Editor and the ads create tool To opt out, simply uncheck the Audience Network option in the placements section
of your ads interface
Advertisers are seeing
great results
27.3 %
higher conversion rate
than display
40 %
lower CPIs compared to
other networks
- Rosetta Stone case study, Mar 2015
Source:
1 https://www.internetretailer.com/2014/12/10/mobile-apps-dominate-time-consumers-spend-online
Source: Fiksu, Facebook Audience Network
Investigation — Value beyond CPI, Dec 2014
Source: Facebook internal case study, Mar 2015