90 test bank for consumer behavior 2nd edition by babin

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90 t est Bank for Consumer Behavior 2nd Edition by

Babin

Mutiple Choice Questions

Which of the following is NOT a discipline in which

consumer behavior has roots?

1 a.Economics

2 b.Accounting

3 c.Anthropology

4 d.Social psychology

5 e.Sociology

Which of the following is based on the belief that firm

performance is enhanced through repeat business?

1 a.acquisition marketing

2 b.outward marketing

3 c.inward marketing

4 d.repetition marketing

5 e.relationship marketing

Harold is hungry and decides that a hamburger will satisfy

him The hamburger is an example of a(n) _

2 b.want

3 c.reaction

4 d.outcome

5 e.satisfier

Which type of research includes tools such as case

analyses, clinical interviews, focus group interviews, and other tools in which data are gathered in a

relatively unstructured way?

1 a.quantitative research

2 b.qualitative research

3 c.soft research

4 d.preliminary research

5 e.secondary research

Obtaining resources from consumers in return for the value

they create is a basic tenet of _, which is a theory explaining why companies succeed or fail

1 a.attribution theory

2 b.resource-advantage theory

3 c.the marketing concept

4 d.the theory of reasoned action

5 e.resource-elaboration theory

_ can be defined from two different perspectives: human

thought and behavior and as a field of study

1 a.Marketing

2 b.Consumer behavior

3 c.Economics

4 d.Ethnography

5 e.Consumption

Erin is engaged in research that seeks to explain the inner

meanings and motivations associated with purchasing home furnishings She interprets meaning through the words that consumers use to describe events or

through observations of consumers shopping in

furniture stores What type of research is Erin

performing?

1 a.quantitative research

2 b.interpretive research

3 c.soft research

4 d.sociological research

5 e.independent research

Which discipline has contributed to consumer behavior

research by allowing researchers to interpret the

relationships between consumers and the things they purchase, the products they own, and the activities in which they participate?

1 a.economics

2 b.sociology

3 c.anthropology

4 d.cognitive psychology

5 e.astrology

_ can be thought of as negative results of consumption

2 b.Reactions

3 c.Costs

4 d.Benefits

5 e.Consequences

Offering the same basic product to all customers is which

type of business orientation?

1 a.undifferentiated marketing

2 b.differentiated marketing

3 c.niche marketing

4 d.product marketing

5 e.production marketing

What is the difference between qualitative and quantitative

research?

1 a.Qualitative research is used for hypothesis testing, and quantitative research is only used for descriptive analyses.

2 b.Quantitative research is longitudinal, and qualitative research is cross-sectional.

3 c.Qualitative research is researcher dependent, and quantitative research is not.

4 d.Quantitative research is researcher dependent, and qualitative research is not.

5 e.Quantitative research results in primary data, and qualitative research results in secondary data.

The physical parts of a product are known as _

1 a.benefits

2 b.elements

3 c.attributes

4 d.resources

5 e.components

Which orientation refers to a way of doing business in which

the actions and decision making of the institution

prioritize consumer value and satisfaction above all other concerns?

1 a.product orientation

2 b.production orientation

3 c.consumer orientation

4 d.sales orientation

5 e.benefit orientation

Melanie is a psychologist who studies consumer behavior

She specializes in the intricacies of mental reactions involved in consumer information processing Which field of psychology is Melanie practicing?

1 a.qualitative psychology

2 b.personal psychology

3 c.quantitative psychology

4 d.cognitive psychology

5 e.social psychology

The ultimate hallmark of success for a business is _

1 a.maximum profits

2 b.maximum sales

3 c.long-term survival

4 d.short-term sales

5 e.monopoly

Juan is majoring in a discipline that is often defined as the

study of production and consumption Which of the following best describes Juan’s major?

1 a.Economics

2 b.Accounting

3 c.Anthropology

4 d.Psychology

5 e.Production management

Marketing as a recognized discipline grew out of which two

other disciplines?

1 a.economics and psychology

2 b.economics and accounting

3 c.psychology and anthropology

4 d.psychology and sociology

5 e.sociology and economics

The field of psychology that focuses on the thoughts, feeling

and behaviors that people have as they interact with other people (group behavior) is known as _

1 a.qualitative psychology

2 b.group psychology

3 c.quantitative psychology

4 d.cognitive psychology

5 e.social psychology

Which discipline focuses on the study of groups of people

within a society?

1 a.economics

2 b.sociology

3 c.anthropology

4 d.cognitive psychology

5 e.astrology

What is the last step in the basic consumption process?

1 a.exchange

2 b.value

3 c.reaction

5 e.costs and benefits

_ involves the multitude of value-producing activities

that facilitate exchanges between buyers and sellers

1 a.Consumption

2 b.Consumer behavior

3 c.Marketing

4 d.Psychology

5 e.Economics

Procter & Gamble sells six different brands of laundry

detergent, each with a unique offering for different

market segments Which business orientation does this illustrate?

1 a.undifferentiated marketing

2 b.differentiated marketing

3 c.niche marketing

4 d.product marketing

5 e.multiple marketing

_ represents the process by which goods, services or

ideas are used and transformed into value

1 a.Value transfer

2 b.Cost conversion

3 c.Benefits conversion

4 d.Consumption

5 e.Marketing

Two factors should be considered when trying to understand

how important serving customers well should be to any given organization The first factor is the

competitiveness of the marketing environment, and the second is the _

1 a.price charged for the product or service

2 b.income level of customers

3 c.social impact

4 d.dependency of the marketer on repeat business

5 e.objectives of the marketer

Some marketers offer each individual customer a different

product, so each customer is essentially treated as a segment of one Which way of doing business does this represent?

1 a.undifferentiated marketing

2 b.personalized marketing

3 c.customer-based marketing

4 d.one-to-one marketing

5 e.niche marketing

Which of the following is NOT a trend shaping the value

received by consumers today?

1 a.internationalization

2 b.technological changes

3 c.market compression

4 d.changing demographics

5 e.all of the above are trends shaping the value received by consumers today

Lane Bryant is a women’s clothing store specializing in

stylish clothing and flattering fits for plus-sized

women Which business orientation best describes Lane Bryant’s approach?

1 a.niche marketing

2 b.one-to-one marketing

3 c.mass marketing

4 d.product marketing

5 e.undifferentiated marketing

The first step in the basic consumption process is _

1 a.cost and benefit analysis

2 b.reaction

3 c.value assessment

4 d.want specification

5 e.need realization

Charles works in a company that has a culture that embodies

the importance of creating value for customers among all employees Which type of orientation does his

company embrace?

1 a.market orientation

2 b.product orientation

3 c.production orientation

4 d.sales orientation

5 e.outward orientation

The acting out of a decision to give something up in return

for something of greater value is known as _

1 a.exchange

2 b.marketing

3 c.consumption

4 d.consumer behavior

5 e.phenomenology

When consumers study consumer behavior, they should

come to make better decisions Which of the following can be helpful in enlightening consumers?

1 a.Consequences associated with poor budget allocation.

2 b.The role of emotions in consumer decision making.

3 c.Avenues for seeking redress for unsatisfactory purchases.

4 d.The effect of the environment on consumer behavior.

5 e.All of the above.

Which of the following is a demographic trend shaping

consumer behavior patterns?

1 a.family size is increasing

2 b.households increasingly include two primary income providers

3 c.birthrates are increasing in the U.S and Europe

4 d.lower levels of consumer affluence in the U.S.

5 e.decreasing life expectancy in the U.S.

_ research addresses questions about consumer

behavior using numerical measurement and analysis tools

1 a.Quantitative

2 b.Qualitative

3 c.Interpretive

4 d.Initial

5 e.Final

_ refer to direct contacts between the firm and a

customer

1 a.Touchpoints

2 b.Intersections

3 c.Interaction points

4 d.Moments of truth

5 e.Counterpoints

The study of human reactions to their environment is known

as _

1 a.marketing

2 b.economics

3 c.psychology

4 d.anthropology

5 e.sociology

True - False Questions

Marketing is often defined as the study of production and

consumption

1 True

2 False

Interpretive research seeks to explain the inner meanings

and motivations associated with specific consumption experiences

1 True

2 False

Value transfer is the acting out of a decision to give

something up in return for something of greater value

1 True

2 False

The roots of interpretive consumer research go back over

150 years to the earliest days of consumer research

1 True

2 False

Costs involve more that just the price of the product

1 True

2 False

The basic consumption process begins with an assessment

of costs and benefits associated with a choice

1 True

2 False

Trends shaping the value received by consumers include

internationalization, technological changes, and

changing demographics

1 True

2 False

Marketing activities include the production, promotion,

pricing, and distribution of goods, services, ideas, and experiences that provide value for consumers and other stakeholders

1 True

2 False

There is no single best way of studying consumer behavior

1 True

2 False

Consumer behavior can be defined from three different

perspectives

1 True

2 False

Interaction points refer to direct contacts between the firm

and a customer

1 True

2 False

A consumer orientation is a key component of a firm with a

market oriented culture

1 True

2 False

Psychology is the study of human reactions to their

environment

1 True

2 False

A market orientation means innovation is geared primarily

toward making the production process as efficient and economic as possible

1 True

2 False

Data generated from qualitative research are considered

“researcher-dependent.”

1 True

2 False

Benefits are the only result of consumption

1 True

2 False

Customs, manners and rituals all involve consumption-value

producing activities

1 True

2 False

One theory explaining why companies succeed or fail is

resource-advantage theory

1 True

2 False

Two common interpretative orientations are phenomenology

and ethnography

1 True

2 False

The phenomenological researcher relies on

highly-structured, formal interviews with consumers

1 True

2 False

A want is simply a specific desire that spells out a way a

consumer can go about addressing a recognized

need

1 True

2 False

One demographic trend impacting marketers is that

households increasingly include two primary income providers

1 True

2 False

The Internet has made geographical distance almost a

non-issue

1 True

2 False

Anthropology focuses on the study of groups of people

within a society

1 True

2 False

One perspective of consumer behavior is that it refers to

human thought and action

1 True

2 False

Consumer behavior represents the process by which goods,

services, or ideas are used and transformed into

value

1 True

2 False

Relationship marketing is based on the belief that firm

performance is enhanced through repeat business

1 True

2 False

Companies must deal only with geographical distances

when operating in different countries

1 True

2 False

Quantitative research data are “researcher-dependent.”

1 True

2 False

Quantitative research tools include things such as cases

analyses, clinical interviews, focus group interviews and other tools in which data are gathered in a

relatively unstructured way

1 True

2 False

Undifferentiated marketers generally adopt a market

orientation

1 True

2 False

A highly competitive marketplace in which consumers have

many alternatives practically insures poor customer service

1 True

2 False

The motivational research era in consumer research proved

to be very useful in providing satisfying explanations for consumer behavior on a large scale

1 True

2 False

Quantitative research addresses questions about consumer

behavior using numerical measurement and analysis tools

1 True

2 False

Undifferentiated marketing means that the same basic

product is offered to all customers

1 True

2 False

One demographic trend shaping consumer behavior is the

rising birth rates in the U.S and Europe

1 True

2 False

Cognitive psychology deals with the intricacies of mental

reactions involved in information processing

1 True

2 False

An understanding of consumer behavior can mean better

business for companies, better public policy for

governments, and a better life for individuals

1 True

2 False

Benefits are the physical parts of a product

1 True

2 False

Consumer behavior can be thought of as the actions,

reactions and consequences that take place as the consumer goes through a decision making process, reaches a decision and then uses the product

1 True

2 False

Product orientation refers to an organizational culture which

embodies the importance of creating value for

customers among all employees

1 True

2 False

Consumer behavior can be defined as a field of study that is

developing an accumulated body of knowledge

1 True

2 False

Anthropology focuses on the thoughts, feelings and

behaviors that people have as they interact with other people

1 True

2 False

Niche marketers serve multiple market segments

1 True

2 False

The final step in the consumption process is value

1 True

2 False

Consumer behavior, as a field of study, is a very old field

1 True

2 False

Consumer behavior has family roots in other disciplines

such as economics, anthropology, and psychology

1 True

2 False

Differentiated marketing can be taken to the extreme with a

practice known as one-to-one marketing

1 True

2 False

A product is a potentially valuable bundle of benefits

1 True

2 False

Qualitative research better enables researchers to test

hypotheses as compared to quantitative research

1 True

2 False

Free Text Questions

Compare and contrast the concepts consumption and

consumer behavior.

Answer Given

Consumer behavior can be defined from two different perspectives This is

because the term refers to both: 1 Human thought and action, and 2 A field of study (human inquiry) that is developing an accumulated body of knowledge First, consumer behavior is the set of value seeking activities that take place as people

go about addressing realized needs Consumption represents the process by which goods, services, or ideas are used and transformed into value Consumer behavior as a field of study represents the study of consumers as they go about the consumption process.

Explain the role of consumer behavior in business and

society.

Answer Given

Consumer behavior (CB) is important in at least three ways: 1 CB as an input to business/marketing strategy; 2 CB as a force that shapes society; 3 CB as an input to making responsible decisions as a consumer Consumer behavior

influences the way a company will do business Undifferentiated marketing means that the same basic product is offered to all customers Differentiated marketers serve multiple market segments each with a unique product offering Niche

marketing is practiced by firms that specialize in serving one market segment with particularly unique demand characteristics Understanding customers and

potential customers guides marketers to the appropriate way of doing business for

a given situation The things that people buy and consume end up determining the type of society in which we live Things like customs, manners, and rituals all involve consumption-value producing activities Therefore, our collective choices

as consumers shape the societies in which we live Finally, when consumers study consumer behavior, they should come to make better decisions Several topics