Test bank for consumer behavior 11th edition by schiffman and wisenblit download

Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Reflective thinking 8 In the United States, ________ percent

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Test Bank For Consumer Behavior 11th Edition by Schiffman and Wisenblit

Chapter 12 Subcultures and Consumer Behavior

1) In addition to segmenting markets in terms of cultural factors, marketers also segment societies into smaller that consist of people who are similar

in terms of their ethnic origin, customs, and ways of behavior

AACSB: Reflective thinking

2) Ethnicity, religion, race, and age are examples of sociocultural and demographic variables upon which is/are based

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AACSB: Application of knowledge

3) Members of a specific possess beliefs, values, and customs that set them apart from other members of the same society

4) A distinct cultural group that exists as an identifiable segment within a

larger, more complex society is known as a(n)

1 A) trait

2 B) subculture

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5) When discussing subcultures, it is important to note that each individual could

be a member of

1 A) either the dominant culture or a subculture

2 B) one subculture only

3 C) two subcultures only

4 D) four subcultures at the most

5 E) many subcultures, as there is no limit

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6) The proportion of non-Hispanic/Caucasian whites in the U.S population is projected to over the next several decades

1 A) mutually exclusive in terms of membership

2 B) a hindrance to market segmentation

3 C) dynamic and evolving

4 D) vastly different in values and beliefs from dominant American culture

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Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior

8) In the United States, percent of the American population is

foreign born This shows how important nationality subcultures are

AACSB: Diverse and multicultural work environments

9) Queens County (one of the five boroughs that make up the City of New York)

is one of the most multicultural counties in America, where percent of its residents were born outside the United States

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Answer: C

Diff: 3

Skill: Concept

Learning Obj: 12.2: To understand the influence of nationality and ethnicity

subcultures on consumer behavior

10) When it comes to consumer behavior, ancestral pride associated with

is manifested most strongly in the consumption of ethnic foods, in travel to the “homeland,” and in the purchase of numerous cultural artifacts

11) The three primary ethnic subcultures in America, in order from most populous

to least populous, are

1 A) Asian Americans, African Americans, and Latinos or Hispanics

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2 B) Asian Americans, Latinos or Hispanics, and African Americans

3 C) African Americans, Asian Americans, and Latinos or Hispanics

4 D) African Americans, Latinos or Hispanics, and Asian Americans

5 E) Latinos or Hispanics, African Americans, and Asian Americans

12) The Hispanic American market is an example of which subculture?

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13) Ethnic clothing, art, music, and foreign-language newspapers are examples of that can be associated with nationality subcultures

14) Hispanic youths are more fashion conscious and are more likely to seek out and be loyal to well-known brands than their non-Hispanic counterparts This is an example of a subcultural characteristic based on

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15) In contrast to other American population segments, Hispanic Americans are

16) Which of the following is true of Hispanic-American households?

1 A) Hispanic Americans tend to be members of smaller families

2 B) Hispanic Americans are less likely to live in an extended family

household

3 C) Hispanic American households are less likely to contain children

4 D) Hispanic Americans spend more time caring for their children

5 E) The majority of all Hispanic Americans under the age of 18 living in the United States were born in Latin America

Answer: D

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17) Despite the various countries of origin of Hispanic Americans, this

subcultural group is often considered as a single market based on

18) constitute the largest Hispanic subcultural group

1 A) Cubans

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19) In relation to consumer behavior, less acculturated Hispanic consumers

1 A) prefer well-established brands

2 B) traditionally shop at large grocery chains

3 C) are price- rather than fashion-conscious when it comes to clothing

4 D) prefer frozen to fresh or prepared food items

5 E) tend to be impulse buyers

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20) In relation to consumer behavior, less acculturated Hispanic consumers

1 A) prefer new, undiscovered brands

2 B) traditionally shop at bodegas

3 C) are price- rather than fashion-conscious when it comes to clothing

4 D) prefer frozen to fresh or prepared food items

5 E) tend to be impulse buyers

21) In relation to consumer behavior, young female Hispanic consumers

than non-Hispanic females

1 A) prefer new, undiscovered brands more

2 B) traditionally shop at large grocery chains more

3 C) are more price- rather than fashion-conscious when it comes to clothing

4 D) prefer frozen to fresh or prepared food items more

5 E) have a higher need for uniqueness

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22) From a marketing viewpoint, the best way to target the Hispanic market is

on the basis of the group’s

1 A) Spanish surname

2 B) Spanish spoken at home

3 C) country of family ancestry

23) African American consumers currently have a purchasing power estimated

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24) Generally, the consumption habits of African American consumers are

a function of their rather than their

1 A) ethnicity; brand loyalty

2 B) social standing; ethnicity

25) What is the fastest-growing American minority?

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26) What is the most striking characteristic of Asian Americans?

1 A) high level of educational attainment

2 B) common language

3 C) homogeneity

4 D) high concentrations in rural areas

5 E) low median household incomes

27) Relative to Hispanic and African American households, Asian

American households are more likely to

1 A) have more buying power as a segment

2 B) have Internet access

3 C) be similar to each other

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4 D) prefer English language ads

5 E) have low incomes

28) Which of the following is true of the consumer behavior of African

American consumers?

1 A) African American consumers prefer generic products

2 B) African Americans are not brand loyal

3 C) African Americans tend to buy high fashions and name brands as

“signals of their success.”

4 D) African American teens spend less on clothing and fine jewelry

than other U.S teens

5 E) African Americans tend to make fewer trips to the grocery store

during the course of the week

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29) Which of the following is true of African Americans in relation to

marketing and media?

1 A) African American adults tend to place a great deal of trust in African American-centric media

2 B) Major advertisers targeting the African American market find specialized agencies to provide no benefit over general advertising agencies

3 C) Personal grooming and food products targeted to African Americans are best advertised through mass media

4 D) African Americans typically spend less time watching television

30) On a percentage basis, which of the following is the fastest-growing

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31) are considered to be largely family oriented, highly industrious, and strongly driven to achieve a middle-class lifestyle

32) The largest Asian American subsegment is the nationality

1 A) Indian

2 B) Chinese

3 C) Japanese

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33) The subculture that is furthest from being homogeneous is the subculture

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34) are the fastest-growing religious affiliation in America

35) Protestant denominations, Roman Catholicism, and Judaism are the principal organized subcultures based on

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36) Christmas is the major gift-purchasing season of the year This corresponds with which type of subculture?

37) Kosher seals on food items are placed to cater to a(n) subculture

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38) The South and Midwest prefer white soft bread; the East and West coasts prefer firmer breads This is an indication that marketers must recognize

39) are examples of subcultural categories based on geographic region

1 A) Lower, middle, and upper

2 B) Greek, Italian, and Russian

3 C) Eastern, Southern, and Southwestern

4 D) Female and male

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5 E) Teenagers, Generation Xers, and the elderly

40) The fact that Skippy peanut butter is preferred on the coasts, and Jif is preferred

in the South and Midwest, is an indication that marketers must research

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41) Which major metropolitan area of the United States has the

highest purchase/usage of mouthwash?

42) Which major metropolitan area of the United States has the

highest purchase/usage of frozen yogurt?

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Learning Outcome: 1: Define consumer behavior and describe its influence on marketing practices

43) The availability of has allowed marketers to reallocate

resources (e.g moving inventory around the country and shifting ad

expenditures) geographically in order to increase the profitability of brands

44) Generation Y, Generation X, baby boomers, and seniors are four

subcultural segments based on

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45) are examples of subcultural categories based on age

1 A) Lower, middle, and upper

2 B) Greek, Italian, and Russian

3 C) Eastern, Southern, and Southwestern

4 D) Female and male

5 E) Teens, Generation Xers, and older Americans

46) Also known as the “Homeland Generation” and “Digital Natives,” members

of the subculture were born between 1997 and today

1 A) Generation Z

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47) Also known as “echo boomers” and “millenials,” members of the subculture were born between the years 1980 and 1996

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48) The age subculture that is most likely to use cell phones and text messaging

49) The globally aware, charitable segment of Millenials that is characterized by

a belief that they can have an impact on the world and make it better is known as

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50) The comfort-seeking segment of Millenials that does not buy green products and cares mostly about their businesses and their families is known as

51) The independent, self-directed segment of Millenials that would rather meet people in person than online or through text and reads books instead of blogs is known as

1 A) Hip-ennials

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52) Which of the following is true of the Generation X market?

1 A) Generation X members are especially receptive to being singled out and marketed to

2 B) Generation X members value salary over job satisfaction

3 C) Generation X members freely accept the values of older coworkers

4 D) Baby boomer media does not work for Generation X members

5 E) Generation X members are likely to neglect their families while

striving to secure higher salaries and career advancement

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53) The largest age subculture is the subculture

54) The term refers to the age segment of the population that was born between 1946 and 1964

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Learning Obj: 12.5: To understand age and generational influences on consumer behavior

Learning Outcome: 15: Explain how marketers can best appeal to members of different age subcultures

55) Which of the following is true of Baby Boomers?

1 A) Baby Boomers are the youngest age cohort in America

2 B) Baby Boomers are cynical and do not like to be marketed to

3 C) Baby Boomers are consumption oriented

4 D) Baby Boomers are set in their ways and unwilling to try new

products and services

5 E) Echo Boomers are the most sought-after subgroup of Baby Boomers

56) Yuppies are members of the subculture

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57) The annual discretionary income of seniors amounts to of the net worth of American households

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58) What is the longest adult life stage for most consumers?

59) Research reveals that for older consumers appears to be

more important in determining consumer behavior than

1 A) cognitive age; chronological age

2 B) generational age; chronological age

3 C) cognitive age; generational age

4 D) chronological age; cognitive age

5 E) generational age; cognitive age

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