86 test bank for marketing defined explained applied 2nd edition by levens

Đề thi trắc nghiệm Marketing có đáp án, Câu hỏi trắc nghiệm Marketing, Marketing Management Exam, Mutiple Choice Questions, câu hỏi lựa chọn Marketing, Examination Marketing, test bank for Marketing Câu hỏi trắc nghiệm miễn phí có đáp án, dạng câu hỏi lựa chọn, câu hỏi đúng sai, câu hỏi trả lời ngắn Test Bank with answers for M Advertising 2 Test bank with answer for marketing management a strategic decision making approach 7th edition Test Bank with answer for marketing an introduction 10th edition Free Test Bank with answer for Consumer Behavior 10th Edition Test Bank with answer for Marketing An Introduction 12th Free Test with answer Bank for Retailing Management Free Test with answer Bank for A Preface to Marketing Management 14th Free Test with answer Bank for A Preface to Marketing Management Test Bank for Foundations of Marketing 6th Edition Test Bank with Answer for Consumer Behavior 11th Edition 375 Test Bank for Essentials of Marketing A Marketing Strategy Planning Approach 13th Edition by Perreault 234 Test Bank for Essentials of Marketing 3rd Edition

86 Test Bank for Marketing Defined Explained Applied 2nd Edition by Levens

True - False Questions

The sales orientation holds that consumers will not buy

enough of a company's products unless the company undertakes advertising and selling efforts

1 True

2 False

A company that develops green marketing products is

displaying a concern for social responsibility

1 True

2 False

One difference between needs and wants is that needs are

not influenced by marketers

1 True

2 False

Under the marketing concept, marketing and selling are

synonymous

1 True

2 False

Consumers are likely to unknowingly follow processes when

making purchase decisions

1 True

2 False

The marketing department within an organization relies

entirely upon internal resources to develop the

information needed to make marketing decisions

1 True

2 False

External marketing participants are not considered

marketing stakeholders

1 True

2 False

Marketing is limited to physical products

1 True

2 False

A business that practices social responsibility focuses on

following high ethical standards and improving society rather than generating profits

1 True

2 False

Other departments within a business are internal marketing

stakeholders

1 True

2 False

According to management guru Peter Drucker, the two basic

functions of a business are advertising and sales

1 True

2 False

Automobiles, haircuts, tutoring, and lighting fixtures are all

examples of tangible products

1 True

2 False

One of a company's many external marketing participants is

the government

1 True

2 False

A company's customers are typically not able to influence

the company's marketing decisions

1 True

2 False

The marketing mix includes production, price, promotion,

and packaging; this is known as the four Ps of

marketing

1 True

2 False

Geoff is a brand manager for a line of hair styling products

He makes decisions about how and when to advertise the products Geoff fulfills a facilitating marketing

function

1 True

2 False

The idea of utility is borrowed from the study of psychology

1 True

2 False

Only the marketing department is responsible for executing

the marketing functions for a company

1 True

2 False

Multiple Choice Questions - Page 1

Which marketing orientation focuses on creating demand

and moving product inventory?

1 A) production orientation

2 B) social responsibility orientation

3 C) consumer orientation

4 D) sales orientation

5 E) relationship orientation

A company achieves for itself by creating value for

customers

1 A) utility

2 B) needs

3 C) profits

4 D) a brand

5 E) a marketing concept

Sales opportunities in the United States expanded most

notably during which of the following time periods?

1 A) the Revolutionary War

2 B) the years immediately following the Revolutionary War

3 C) World War I

4 D) the Great Depression

5 E) the 1930s

are items that are used and not retained by a

consumer

1 A) Services

2 B) Demands

3 C) Products

4 D) Promotions

5 E) Utilities

is an organizational function and a collection of

processes designed to plan for, create, communicate, and deliver value to customers

1 A) Selling

2 B) Advertising

3 C) Bartering

4 D) Marketing

5 E) Negotiating

Enabling meaningful, personalized communication between

a business and its customers is most essential to which of the following?

1 A) the marketing mix

2 B) brand management

3 C) customer relationship management

4 D) the production orientation

5 E) social responsibility

Which of the following is the satisfaction received from

owning or consuming a product or service?

1 A) utility

2 B) demand

3 C) valuation

4 D) want

5 E) equity

A is a promise to deliver to a consumer specific

benefits associated with a product or service

1 A) brand

2 B) perceived need

3 C) demand

4 D) value

5 E) utility

L.L Bean refers to the customer as "the most important

person ever in this office." This attitude toward the customer is most closely associated with which of the following?

1 A) the marketing concept

2 B) the production orientation

3 C) the sales orientation

4 D) the social responsibility concept

5 E) the value-added orientation

Which of the following marketing orientations focuses

primarily on improving efficiencies?

1 A) production orientation

2 B) relationship orientation

3 C) sales orientation

4 D) consumer orientation

5 E) social responsibility orientation

When a company calculates , the company looks at

how much profit it expects to make from a particular customer, including each purchase he will make from the company now and in the future

1 A) customer lifetime value

2 B) customer relationship management

3 C) utility

4 D) the exchange function

5 E) the marketing mix

are items that are used or consumed for personal

use

1 A) Services

2 B) Demands

3 C) Products

4 D) Promotions

5 E) Utilities

If a brand creates a perception of greater value through

effective marketing, which of the following will be the most likely result?

1 A) increased sales revenue

2 B) decreased customer lifetime value

3 C) decreased utility

4 D) increased need

5 E) decreased demand

A for-profit firm delivers in exchange for money

from consumers

1 A) demand

2 B) value

3 C) perceived need

4 D) perceived want

5 E) need

is an individual's financial capacity to buy what

she wants

1 A) Value

2 B) Demand

3 C) Social need

4 D) Utility

5 E) Exchange

A marketer who first identifies consumer needs and then

creates value by providing products that satisfy those needs is practicing the

1 A) sales orientation

2 B) marketing concept

3 C) customer lifetime value concept

4 D) production orientation

5 E) social responsibility concept

Advertisements for products and services began appearing

in American newspapers during the

1 A) early 1700s

2 B) mid 1800s

3 C) post-Civil War era

4 D) early twentieth century

5 E) Great Depression

Businesses use the marketing concept when they focus on

1 A) limiting the environmental impact of the company's products

2 B) growing profit margins

3 C) fulfilling the expectations of their customers

4 D) efficiently distributing products to retailers

5 E) creating promotional programs that will increase sales volumes

Which of the following groups is the ultimate judge of a

product's utility?

1 A) marketers

2 B) management

3 C) consumers

4 D) suppliers

5 E) government agencies

A firm can use marketing to attempt to transform a(n)

into a perceived need for the firm's product

or service

1 A) brand

2 B) equity

3 C) utility

4 D) want

5 E) demand

An organization that wants to encourage more tourist visits

to a certain location is most likely to use which type of marketing?

1 A) people

2 B) cause

3 C) place

4 D) event

5 E) idea

According to your text, modern marketing has its roots in all

BUT which of the following?

1 A) anthropology

2 B) economics

3 C) psychology

4 D) sociology

5 E) statistics

A(n) is created when a customer and business

have ongoing interactions through the sales of a

product or service

1 A) utility

2 B) marketing concept

3 C) customer relationship

4 D) exchange function

5 E) facilitating function

Which of the following is most closely associated with

customer relationship management?

1 A) the creation of perceived needs

2 B) mass marketing

3 C) production and distribution efficiencies

4 D) commitment to customer lifetime value

5 E) idea and cause marketing

are desires for things that are not essential

1 A) Needs

2 B) Wants

3 C) Demands

4 D) Values

5 E) Equities

are necessities to meet urgent requirements

1 A) Needs

2 B) Wants

3 C) Demands

4 D) Utilities

5 E) Equities

Which of the following is most likely to happen when a

consumer does not perceive that a product has

utility?

1 A) The customer will not buy the product.

2 B) The customer will research the product before buying it.

3 C) The customer will buy the product without conducting research.

4 D) The customer will have a perceived need for the product.

5 E) The customer will not be influenced by marketing.

When a company practices the marketing concept,

serve as the foundation for marketing activities

1 A) profits

2 B) customers

3 C) efficiencies

4 D) sales

5 E) suppliers

61 Free Test Bank for Marketing Defined Explained

Applied 2nd Edition by Levens Multiple Choice Questions - Page 2

Which of the following is the best example of a service?

1 A) the medical examination Jonathon had yesterday

2 B) the sheet music purchased by the piano teacher

3 C) the software Monica purchased from a Web site

4 D) the cleaning supplies purchased for the veterinarian's office

5 E) the tee-shirt you got for running in a 5K race

Henry Ford's philosophy was to improve the efficiencies of

assembling each Model-T automobile so that its cost could be reduced further for increased consumer

affordability This reflects the orientation

1 A) marketing

2 B) production

3 C) sales

4 D) consumer

5 E) relationship

The Four Ps are

1 A) price, product, place, and promotion

2 B) the tactics used to connect services and products

3 C) product, production, possession, and promotion

4 D) the steps used to identify target markets

5 E) the four classifications of consumer goods

Which of the following is one of the three main categories of

marketing functions?

1 A) innovation

2 B) internal communication

3 C) exchange

4 D) publicity

5 E) sales

can influence a company's marketing decisions by

writing letters to management and attending

shareholder meetings

1 A) Investors

2 B) Competitors

3 C) Customers

4 D) Government agencies

5 E) Consumers

Which of the following most closely reflects the marketing

concept?

1 A) "The supplier is king."

2 B) "Marketing should be viewed as foraging and not gardening."

3 C) "This is what I make; won't you please buy it?"

4 D) "This is what I want; won't you please make it?"

5 E) "Customers need to be told where they want to go."

A company that focuses on building value-added

relationships is most likely to place the highest value

on which of the following?

1 A) cutting short-term costs

2 B) building long-term relationships

3 C) attracting one-time customers who are highly profitable

4 D) building short-term relationships

5 E) minimizing the need for communication between company and consumer

AMA stands for

1 A) the Advertising and Marketing Association

2 B) the Advertising and Marketing Agency

3 C) the Association of Market Advertisers

4 D) the American Media Association

5 E) the American Marketing Association

Which of the following is an example of a need?

1 A) Cara prefers working out at an indoor gym.

2 B) Aisha feels connected when she has her cellphone on.

3 C) Adam is hungry.

4 D) Shul has to complete his essay for tomorrow's class.

5 E) Oliver is looking for a new pair of Nike running shoes.

Which of the following functions is a marketing department

LEAST likely to perform?

1 A) defining the brand

2 B) creating promotions

3 C) securing financing

4 D) creating a CRM process

5 E) establishing distribution channels

Ken works at his company's warehouse, where he makes

sure that the correct shipments are delivered to the company's vendors on time In his job, Ken is fulfilling the marketing function

1 A) communication

2 B) physical

3 C) facilitating

4 D) exchange

5 E) transaction

influence marketing by favorably presenting a

company's products and services through the creation and placement of media content

1 A) Investors

2 B) Competitors

3 C) Consumers

4 D) PR agencies

5 E) Marketing research companies

Which of the following is NOT one of an organization's

internal marketing participants?

1 A) the marketing department

2 B) the finance department

3 C) the board of directors

4 D) the customer

5 E) the organization's president

Which of the following marketing orientations was prevalent

during the years of the Great Depression?

1 A) product

2 B) social responsibility

3 C) consumer

4 D) sales

5 E) relationship

Gretchen is in the process of deciding which new car to buy

In comparing the miles per gallon, luxury features, safety features, and style of three different models, Gretchen is considering each car's

1 A) demand

2 B) service

3 C) utility

4 D) marketing orientation

5 E) marketing concept

Which of the following is an example of the exchange

marketing function?

1 A) Rachel collects customer data in order to identify the most profitable customer relationships.

2 B) Ziv arranges financing terms for his company's business customers.

3 C) Kelly supervises the processing and packaging of products before they leave her company's factory.

4 D) Gus sets the price points for various items in his company's product line.

5 E) Allison delivers her company's products to its customers.

Some fast-food restaurants offer tasty and convenient food

that customers want at affordable prices, but in doing

so they contribute to a national obesity epidemic and environmental problems These fast-food restaurants overlook

1 A) the marketing concept

2 B) perceived needs

3 C) the production orientation

4 D) social responsibility

5 E) the sales orientation

Establishing a product portfolio, determining pricing,

establishing distribution channels, and creating

promotions are all core functions

1 A) utility

2 B) marketing

3 C) management

4 D) production

5 E) customer relationship management

A customer shopping at a clothing store is also a(n)

of the store

1 A) utility

2 B) stakeholder

3 C) demand

4 D) value

5 E) supplier

The set of marketing variables a firm uses to achieve its

desired sales performance is called the

1 A) promotion mix

2 B) product mix

3 C) marketing mix

4 D) facilitating function

5 E) CRM

Assembling and packaging are examples of

functions

1 A) exchange

2 B) public

3 C) consumer

4 D) physical

5 E) facilitating

A successful business is most likely to view its marketing

department as

1 A) the accumulator of customer data

2 B) the link between customers and the business

3 C) the creator of all promotions

4 D) an external shareholder

5 E) a sales-oriented group

Ruth Terry is a realtor In her ads, Terry offers the free use of

a moving truck to every customer she helps either buy

or sell a house This free use of a moving truck is an example of

1 A) the creation of value

2 B) a perceived need

3 C) a demand

4 D) social responsibility

5 E) customer lifetime value

A business using a relationship orientation focuses on

creating value-added relationships with

1 A) consumers only

2 B) suppliers only

3 C) government agencies only

4 D) consumers and government agencies

5 E) consumers and suppliers

During which of the following time periods was an increased

focus on social responsibility in business most

significant?

1 A) the first decades of the twentieth century

2 B) the Great Depression

3 C) the 1950s

4 D) the 1980s

5 E) the 2000s

Which of the following is NOT one of a company's external

marketing participants?

1 A) the government

2 B) a competitor

3 C) an investor

4 D) a marketing research company

5 E) the board of directors

Risk-taking and the promise of servicing a product after

purchase are examples of functions

1 A) exchange

2 B) facilitating

3 C) consumer

4 D) public

5 E) physical

A orientation is a marketing philosophy that

focuses on ways to satisfy customers' unmet needs and wants

1 A) consumer

2 B) promotion

3 C) sales

4 D) production

5 E) social responsibility