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61 Free Test Bank for Marketing Defined Explained

Applied 2nd Edition

by Levens Multiple Choice Questions - Page 1

is an organizational function and a collection of

processes designed to plan for, create, communicate, and deliver value to customers

1 A) Selling

2 B) Advertising

3 C) Bartering

4 D) Marketing

5 E) Negotiating

A for-profit firm delivers in exchange for money from consumers

1 A) demand

2 B) value

3 C) perceived need

4 D) perceived want

5 E) need

A firm can use marketing to attempt to transform a(n) into

a perceived need for the firm's product or service

1 A) brand

2 B) equity

3 C) utility

4 D) want

5 E) demand

Which of the following is the satisfaction received from owning or consuming a product or service?

1 A) utility

2 B) demand

3 C) valuation

4 D) want

5 E) equity

Which of the following marketing orientations focuses primarily on improving efficiencies?

1 A) production orientation

2 B) relationship orientation

3 C) sales orientation

4 D) consumer orientation

5 E) social responsibility orientation

Which marketing orientation focuses on creating demand and moving product inventory?

1 A) production orientation

2 B) social responsibility orientation

3 C) consumer orientation

4 D) sales orientation

5 E) relationship orientation

Which of the following groups is the ultimate judge of a product's utility?

1 A) marketers

2 B) management

3 C) consumers

4 D) suppliers

5 E) government agencies

Businesses use the marketing concept when they focus on

1 A) limiting the environmental impact of the company's products

2 B) growing profit margins

3 C) fulfilling the expectations of their customers

4 D) efficiently distributing products to retailers

5 E) creating promotional programs that will increase sales volumes

Advertisements for products and services began appearing in

American newspapers during the

1 A) early 1700s

2 B) mid 1800s

3 C) post-Civil War era

4 D) early twentieth century

5 E) Great Depression

L.L Bean refers to the customer as "the most important person ever in this office." This attitude toward the customer is most closely associated with which of the following?

1 A) the marketing concept

2 B) the production orientation

3 C) the sales orientation

4 D) the social responsibility concept

5 E) the value-added orientation

A(n) is created when a customer and business have ongoing interactions through the sales of a product or service

1 A) utility

2 B) marketing concept

3 C) customer relationship

4 D) exchange function

5 E) facilitating function

are items that are used or consumed for personal use

1 A) Services

2 B) Demands

3 C) Products

4 D) Promotions

5 E) Utilities

If a brand creates a perception of greater value through effective marketing, which of the following will be the most likely result?

1 A) increased sales revenue

2 B) decreased customer lifetime value

3 C) decreased utility

4 D) increased need

5 E) decreased demand

are necessities to meet urgent requirements

1 A) Needs

2 B) Wants

3 C) Demands

4 D) Utilities

5 E) Equities

When a company practices the marketing concept, serve

as the foundation for marketing activities

1 A) profits

2 B) customers

3 C) efficiencies

4 D) sales

5 E) suppliers

A is a promise to deliver to a consumer specific benefits associated with a product or service

1 A) brand

2 B) perceived need

3 C) demand

4 D) value

5 E) utility

A company achieves for itself by creating value for

customers

1 A) utility

2 B) needs

3 C) profits

4 D) a brand

5 E) a marketing concept

A marketer who first identifies consumer needs and then creates value by providing products that satisfy those needs is practicing the

1 A) sales orientation

2 B) marketing concept

3 C) customer lifetime value concept

4 D) production orientation

5 E) social responsibility concept

Sales opportunities in the United States expanded most notably during which of the following time periods?

1 A) the Revolutionary War

2 B) the years immediately following the Revolutionary War

3 C) World War I

4 D) the Great Depression

5 E) the 1930s

When a company calculates , the company looks at how much profit it expects to make from a particular customer, including each purchase he will make from the company now and in the

future

1 A) customer lifetime value

2 B) customer relationship management

3 C) utility

4 D) the exchange function

5 E) the marketing mix

Enabling meaningful, personalized communication between a

business and its customers is most essential to which of the

following?

1 A) the marketing mix

2 B) brand management

3 C) customer relationship management

4 D) the production orientation

5 E) social responsibility

According to your text, modern marketing has its roots in all BUT which of the following?

1 A) anthropology

2 B) economics

3 C) psychology

4 D) sociology

5 E) statistics

Which of the following is most closely associated with customer relationship management?

1 A) the creation of perceived needs

2 B) mass marketing

3 C) production and distribution efficiencies

4 D) commitment to customer lifetime value

5 E) idea and cause marketing

are items that are used and not retained by a consumer

1 A) Services

2 B) Demands

3 C) Products

4 D) Promotions

5 E) Utilities

An organization that wants to encourage more tourist visits to a certain location is most likely to use which type of marketing?

1 A) people

2 B) cause

3 C) place

4 D) event

5 E) idea

is an individual's financial capacity to buy what she

wants

1 A) Value

2 B) Demand

3 C) Social need

4 D) Utility

5 E) Exchange

are desires for things that are not essential

1 A) Needs

2 B) Wants

3 C) Demands

4 D) Values

5 E) Equities

Which of the following is most likely to happen when a consumer does not perceive that a product has utility?

1 A) The customer will not buy the product.

2 B) The customer will research the product before buying it.

3 C) The customer will buy the product without conducting research.

4 D) The customer will have a perceived need for the product.

5 E) The customer will not be influenced by marketing.

61 Free Test Bank for Marketing Defined Explained

Applied 2nd Edition by Levens Multiple Choice

Questions - Page 2

Which of the following is one of the three main categories of

marketing functions?

1 A) innovation

2 B) internal communication

3 C) exchange

4 D) publicity

5 E) sales

Gretchen is in the process of deciding which new car to buy In comparing the miles per gallon, luxury features, safety features, and

style of three different models, Gretchen is considering each car's

1 A) demand

2 B) service

3 C) utility

4 D) marketing orientation

5 E) marketing concept

can influence a company's marketing decisions by

writing letters to management and attending shareholder meetings

1 A) Investors

2 B) Competitors

3 C) Customers

4 D) Government agencies

5 E) Consumers

Stew Leonard, the owner of a highly successful regional

supermarket chain, reacts adversely to losing a single customer sale He feels that this amounts to losing the entire stream of future purchases that a customer is likely to make if he continues to live in the store's area Stew Leonard's concern is an illustration of which

of the following?

1 A) a sales orientation

2 B) a social responsibility orientation

3 C) utility

4 D) customer lifetime value

5 E) a production orientation

Which of the following is the best example of a want?

1 A) Gerard must find a way to get from his apartment to work.

2 B) Tomas decides to purchase new music for his iPod.

3 C) Michele is looking for a new place to live after learning that her lease will expire next month.

4 D) Marie has found a babysitter to watch her toddler son while she is at work.

5 E) Jane is putting on a coat because it is cold outside.

A orientation is a marketing philosophy that focuses on ways to satisfy customers' unmet needs and wants

1 A) consumer

2 B) promotion

3 C) sales

4 D) production

5 E) social responsibility

Assembling and packaging are examples of functions

1 A) exchange

2 B) public

3 C) consumer

4 D) physical

5 E) facilitating

Risk-taking and the promise of servicing a product after purchase are examples of functions

1 A) exchange

2 B) facilitating

3 C) consumer

4 D) public

5 E) physical

A company's process of creating value occurs the selling process

1 A) before

2 B) after

3 C) during

4 D) only before and during

5 E) before, during, and after

Which of the following most closely reflects the marketing concept?

1 A) "The supplier is king."

2 B) "Marketing should be viewed as foraging and not gardening."

3 C) "This is what I make; won't you please buy it?"

4 D) "This is what I want; won't you please make it?"

5 E) "Customers need to be told where they want to go."

Selling and pricing are examples of functions

1 A) exchange

2 B) public

3 C) consumer

4 D) facilitating

5 E) physical

Which of the following is NOT one of a company's external

marketing participants?

1 A) the government

2 B) a competitor

3 C) an investor

4 D) a marketing research company

5 E) the board of directors

The Four Ps are

1 A) price, product, place, and promotion

2 B) the tactics used to connect services and products

3 C) product, production, possession, and promotion

4 D) the steps used to identify target markets

5 E) the four classifications of consumer goods

Which of the following is an example of the exchange marketing function?

1 A) Rachel collects customer data in order to identify the most profitable customer relationships.

2 B) Ziv arranges financing terms for his company's business customers.

3 C) Kelly supervises the processing and packaging of products before they leave her company's factory.

4 D) Gus sets the price points for various items in his company's product line.

5 E) Allison delivers her company's products to its customers.

Which of the following marketing orientations was prevalent during the years of the Great Depression?

1 A) product

2 B) social responsibility

3 C) consumer

4 D) sales

5 E) relationship

AMA stands for

1 A) the Advertising and Marketing Association

2 B) the Advertising and Marketing Agency

3 C) the Association of Market Advertisers

4 D) the American Media Association

5 E) the American Marketing Association

The set of marketing variables a firm uses to achieve its desired sales performance is called the

1 A) promotion mix

2 B) product mix

3 C) marketing mix

4 D) facilitating function

5 E) CRM

Establishing a product portfolio, determining pricing, establishing distribution channels, and creating promotions are all core

functions

1 A) utility

2 B) marketing

3 C) management

4 D) production

5 E) customer relationship management

A company that focuses on building value-added relationships is most likely to place the highest value on which of the following?

1 A) cutting short-term costs

2 B) building long-term relationships

3 C) attracting one-time customers who are highly profitable

4 D) building short-term relationships

5 E) minimizing the need for communication between company and consumer

A successful business is most likely to view its marketing

department as

1 A) the accumulator of customer data

2 B) the link between customers and the business

3 C) the creator of all promotions

4 D) an external shareholder

5 E) a sales-oriented group

Ken works at his company's warehouse, where he makes sure that the correct shipments are delivered to the company's vendors on time In his job, Ken is fulfilling the marketing function

1 A) communication

2 B) physical

3 C) facilitating

4 D) exchange

5 E) transaction

A business using a relationship orientation focuses on creating value-added relationships with

1 A) consumers only

2 B) suppliers only

3 C) government agencies only

4 D) consumers and government agencies

5 E) consumers and suppliers

Which marketing orientation holds that firms should consider

society as a whole as a stakeholder?

1 A) relationship orientation

2 B) sales orientation

3 C) consumer orientation

4 D) social responsibility orientation

5 E) production orientation

influence marketing by favorably presenting a company's products and services through the creation and placement of media content

1 A) Investors

2 B) Competitors

3 C) Consumers

4 D) PR agencies

5 E) Marketing research companies

During which of the following time periods was an increased focus

on social responsibility in business most significant?

1 A) the first decades of the twentieth century

2 B) the Great Depression

3 C) the 1950s

4 D) the 1980s

5 E) the 2000s

Which of the following is an example of a need?

1 A) Cara prefers working out at an indoor gym.

2 B) Aisha feels connected when she has her cellphone on.

3 C) Adam is hungry.

4 D) Shul has to complete his essay for tomorrow's class.

5 E) Oliver is looking for a new pair of Nike running shoes.

Which of the following functions is a marketing department LEAST likely to perform?

1 A) defining the brand

2 B) creating promotions

3 C) securing financing

4 D) creating a CRM process

5 E) establishing distribution channels

Which of the following is the best example of a service?

1 A) the medical examination Jonathon had yesterday

2 B) the sheet music purchased by the piano teacher

3 C) the software Monica purchased from a Web site

4 D) the cleaning supplies purchased for the veterinarian's office

5 E) the tee-shirt you got for running in a 5K race

Some fast-food restaurants offer tasty and convenient food that customers want at affordable prices, but in doing so they contribute

to a national obesity epidemic and environmental problems These fast-food restaurants overlook

1 A) the marketing concept

2 B) perceived needs

3 C) the production orientation

4 D) social responsibility

5 E) the sales orientation

Henry Ford's philosophy was to improve the efficiencies of

assembling each Model-T automobile so that its cost could be

reduced further for increased consumer affordability This reflects the orientation

1 A) marketing

2 B) production

3 C) sales

4 D) consumer

5 E) relationship

Which of the following is NOT one of an organization's internal marketing participants?

1 A) the marketing department

2 B) the finance department

3 C) the board of directors

4 D) the customer

5 E) the organization's president

A customer shopping at a clothing store is also a(n) of the store

1 A) utility

2 B) stakeholder

3 C) demand

4 D) value

5 E) supplier

Ruth Terry is a realtor In her ads, Terry offers the free use of a moving truck to every customer she helps either buy or sell a

house This free use of a moving truck is an example of

1 A) the creation of value

2 B) a perceived need

3 C) a demand

4 D) social responsibility

5 E) customer lifetime value