Bulletproof sniper system manual (1)

If you’re Sniper site was seen as an authority within the niche you we’re targeting, who would Google fall in love with: Would it be your Sniper site that screams authority with fresh, r

Google Sniper

ADDITIONAL TRAINING

Google Sniper

“BULLETPROOF Additional Training”

IMPORTANT Note from George:

Do NOT use this guide unless you have completed the following steps:

! Been through the main Google Sniper manual in the members area

! Watched the training videos

! Built your first Google Sniper site

This ‘Bulletproof’ additional pack is intended ONLY for those of you that are

on the cusp of making money, i.e Already have a Google Sniper site, and

just need to take a little step further to get it generating income

Yes, this is a long, large guide…

Because it is within these pages that if your Sniper site isn’t making you money in the traditional way (only using the Sniper method in the guide) we will fix it

Possibly some small changes, possibly by giving your site a slightly new

direction… But serving as a crucial and final stepping-stone on your journey

(and me guiding you) toward making that stable income online

This guide serves to BULLETPROOF an existing Sniper site, almost forcing it

to be successful… Turning it into a site Google LOVES, that no matter what update Google rolls out, you’ll still be up there in the top 5, raking it in

But it is in an addition to the original course, in that you should only use it if your Sniper site currently isn’t successful And most importantly, that you should already have a Sniper site if you wish to use this training

The Introduction…

Lets cut to the chase… I’m not going to start with a lengthy introduction

introducing you to me, the course, and my neighbors cat, as I know you’re intrigued into what this Bulletproof Sniper System is

There is however, some things I need to cover

As you may be aware since the launch of the original Google Sniper, a lot of things have changed…

Google’s become a pain in the butt, and recent updates have left everyone scratching their heads

But lets face it…

Google Sniper 2.0 is still the daddy when it comes to an Internet marketing strategy

And never showcased better than in recent months where success stories are pouring more than ever, both on forums all over the internet and on the very bi-weekly ‘Sniper X’ training webinars you hopefully attend (Shame on you if you don’t! ☺)

But, yes, the recent updates have affected a portion of the Sniper method, although it’s still fundamentally knowledge into a goldmine…

The 104-page eBook takes you step by step through the whole process of finding a niche, picking “hungry buyer” keywords, setting up a Wordpress site and even writing content that sells

You’ve also got walk through videos to reinforce the strategy

Alongside all of this, you can get access to the monthly membership Sniper X

Now this is where the course stays relevant, with fresh videos teaching new strategies being launched every few weeks alongside monthly webinars

Google Sniper has generated the most online success stories than any other course, so you can’t doubt the potential power

Now the Bulletproof Sniper System is additional training It sits nicely

alongside the original Google Sniper training re-working some of the

fundamentals, along with reinforcing some of the material found within the members portal Sniper X

IMPORTANT: This is an add-on for the original Sniper system, and you should only use it if:

A) Your site isn't ranking or Google has stole it back

B) You've got a site that's doing well, you've spotted a great niche, and you want to ramp it up to 5-10x what it's currently making by targeting other keywords and building a brand OR

C) You want to start fresh; building a new Sniper site with the new

strategies we’re going to teach you within this guide

That really is important

While many of the changes I advocate in this guide might be large changes to your site, some of them, aren’t, and are actually VERY easy to fix, and could completely transform your site

For example, in the monetization section of this guide, we look at alternative ways of monetizing your Sniper site And if your sniper site is getting some traffic but not actually making any money (a very common issue) often, simply switching the focus of the site away from Clickbank and onto something like Google Adsense can get the site earning a good profit almost instantly

This course here is going to offer a fresh new approach, which will really transform your Sniper sites into Bulletproof Sniper Sites that Google falls in love with

It’s a love story made in Internet marketing heaven, and you’re going to

discover the fairytale…

So what’s this all about?

Well if you compare Beyoncé (the good looking one) to Michelle Knight (one

of the other ones from Destiny’s Child) - who would you pay more attention to?

Or four years ago if Michael Jackson and Tito Jackson walked down the same street, who would you recognize first? Who’s song would you be more

intrigued to hear when something new was released?

I’m pretty certain it wouldn’t be Tito’s

Consider this

If you’re Sniper site was seen as an authority within the niche you we’re

targeting, who would Google fall in love with: Would it be your Sniper site that screams authority with fresh, relevant content, branding and a natural

marketing strategy or would it be the Sniper site that’s been thrown together overnight, with clearly no intention but to make a quick buck for the owner? Unfortunately, while often it DOES work (and worked almost 100% of the time

in the past), in many cases, it’s certainly not the latter

Google is literally falling head over heels in love with authority sites that target specific niches, and it’s quickly divorcing the junk sites

And that’s exactly what we’re going to be learning within this course

If you’re sniper site isn’t ranking, or it’s dropped its rankings, then this

additional course is for you

Important Note: This course is additional training, involving strategies that

will turn your site into an authority With this being said, I’m not going to be taking you step by step through setting up a Sniper site, picking keywords, finding a niche etc All of that information comes within Google Sniper 2.0 (which you’ve bought to receive this course) – Please cross reference the two, and make sure you’ve read through the Google Sniper strategy thoroughly before you continue to study this course It will save you time in the long run, and it will be more beneficial

So what are we going to cover?

✔ Ways to brand your Sniper sites

✔ Additional niche finding strategies and weighing up competition

✔ How to create regular, relevant, viral content

✔ How to continue dominating even when Google updates (again)

✔ Monetization strategies

✔ Developing a long term marketing strategy, with little commitment

✔ Further traffic generation (traffic equals money right?)

How I recommend you use this course

Firstly, make sure you’ve studied the Google Sniper 2.0 manual, watched the videos, and gone through the training modules in Sniper X That really is

crucial and I can’t stress that enough

You’ll learn so much more from this course, if you’ve studied Google Sniper 2.0 thoroughly

Once you’ve done so, I recommend that you take a few hours out, and go through all the material within this course

That means reading the manual thoroughly, and jotting down all of the

keynotes This way of learning tends to be the most beneficial way…

Are you ready to get started?

Lets dive in…

What Is A Bulletproof Sniper Site?

So what are we going to be covering within this course?

Well if you haven’t guessed it already, I’m going to be offering a variety of strategies that can transform your Sniper sites into Bulletproof sites… Sniper sites that Google loves and sites Google will always love no matter what update rolls out

This really is the go to guide, if your Sniper sites are failing to rank… or your existing ones have lost their rankings since recent updates

But what is a bulletproof sniper site?

It’s something you’ve most definitely come across before, but may not have developed We’re taking the fundamentals of the Google Sniper strategy, and

adding a modern twist here

Bulletproof Sniper Sites are websites or blogs that are basically an expanded version of your typical Sniper site

So instead of targeting just one keyword and one micro niche, we’re going to

be developing our sites into a blog or website which targets multiple keywords within a more diverse niche

A Bulletproof Sniper Site contains a variety of features that I’ll get to shortly, but the key feature here is content and page depth

A smaller Bulletproof Sniper Site can range from 10 pages to 30 pages and a larger Bulletproof Sniper Site is even larger than that

Let’s compare the two:

A few years ago, and still with many Sniper sites today if you get a lucky one, you could find a niche, set up your site and optimize a couple of posts for that one keyword You’d rank pretty easily and make a tidy amount of money from this one site alone That IS the original Sniper system

And it rocks But over the last year or so the Google algorithm has advanced and its enrolled support from a couple of wild animals such as a Penguin and

a Panda

This means us as online marketers and site owners need to look increasingly more often with the sites we build towards turning our Sniper sites into an authority that is everlasting compared to a site that makes a quick buck

So say you have a Sniper site called curedepression.com, you’re obviously going to target a root keyword on how to cure depression

With a Sniper site we would create 3 to 5 articles all built around our one, high volume keyword It wouldn’t take us a lot of time to set up and it would rank extremely well if done correctly

Now this still works, but it’s all dependent on the niche you’re targeting

You’ve got to find a goldmine (there’s plenty out there) to rank easily like this for a high volume keyword

But our Bulletproof Sniper Sites offer a different approach It’s an expanded version of our Sniper site and includes a lot more features that will bulletproof our Sniper sites against the Google updates It’s also going to add huge benefit to your users…

It will include constant, fresh content that offers value to the reader The

Google algorithm is becoming smarter, and it’s starting to take into account user behavior as a huge ranking factor Therefore instead of trying to

manipulate Google, we need to focus on giving value to our user

We would build the site around a diverse niche, allowing us to target hundreds

of keywords So instead of targeting just the one keyword with every article

we add, we’ll be targeting a huge list of lower volume, lower competition

The list really is limitless and because we’re going to be building a range of articles all targeting related keywords to our main root keyword, Google is going to love it

But if you really want to see some BIG results, we need to do more than that too Because things have changed, and Google’s algorithm is smarter…

It now uses User Metrics such as the bounce rate (how many people leave shortly after hitting your website), returned visitors, plus traffic volume to rank your site

It also takes into consideration Social shares, Social profiles, the range and diversity of anchor text linking to your site plus so much more

But I’m not going to bore you with the recent complicated ‘seo terms’ and changes Follow this guide, and you don’t even need to pay attention to them

I’m going to cover some strategies that you can implement to bulletproof your sniper sites and it will allow them to shine as grade A+ when Google crawls your site…

And as I said, we’re not just going to talk about adding more articles to your site (although it IS a highly effective tactic)…

We’ll talk about branding, finding niches, traffic generation, long term marketing plans which can be set up in little time, plus other ways to monetize your sniper sites

Best of all – These methods are not only going to massively increase the number of visitors your site gets, but also the conversions of those visitors, once they get on your site So, listen up

3 Tiers To Transform Your Sniper Site

Now although this is quite a lengthy guide, especially when it’s simply an

add-on to the original course, it’s important to understand the process we’re going

to be taking

Bulletproofing your Sniper sites is something that can be split into 3 tiers, and we’re going be going into more detail for each tier as this course progresses Simply put, you’ll be learning the following 3-tiered approach:

Tier 1: Ways to target new money making keywords

and niches

Tier 2: How to create additional content and branding

for your Sniper site

Tier 3: Further traffic generation and long term

marketing

For each tier, you’ll be discovering a new strategy that hasn’t been shared in previous Google Sniper training Everything you will learn here, you wouldn’t have seen from us before

Each tier is very important, but depending on your Sniper site, it may just need one or two additions from this course to make it rank higher and start

earning more commissions So lets get started

#1 - Uncovering Niches

This chapter will serve two purposes…

Number one, these niche-finding methods should hopefully provide some tips to help you ‘expand’ your current Sniper site into a bullet proof one

Within this chapter we’re going to give you new methods and techniques for finding keywords/topics to talk about So if your current Sniper site is targeting the main keyword of “losing weight fast”, this section will help you uncover some other topics and keywords to target, while still being related to your general topic of losing weight

Secondly – Many of you, after reading this bulletproof guide, may opt to simply start again and build a completely new Sniper site bearing in mind all the huge improvements from the start, which, is in fact a very good idea

But this simply doesn’t mean that your first site’s ‘gone’ though, because you can work on it at a later date (and it could start getting traffic and it could start making money any day.) Just using this approach to this guide you’re reading may allow you to focus all your efforts onto a blank canvas, and you’ll be much more likely to utilize all the tips in this guide to their maximum potential

Plus, as a side note, other Snipers I’ve spoke with, who’ve gone on to read this guide too and created a brand new site bearing all the knowledge in mind… have seen HUGE success

In fact, the success rate is RIDICULOUS The first site you’ll build using the

principles within this course highly increase the amount of money you’re going

to make The success rate is seriously higher than I’ve ever seen

So let’s dive in… because I’m about to show you some unique ways to

uncover some highly profitable niches and keywords

Again, when it comes to niche finding everything you need to know can be found in the Google Sniper 2.0 manual (Page 11) I’m not going to go into that much depth, I’m just going to offer additional training that will help uncover a potential money making niche to build your site around

But before we start, I want to talk about something that is crucial:

The Importance of Interests – When it comes to finding a niche to build our

Sniper site around, there’s nothing more beneficial than tapping into a

personal interest Why?

Because Google loves content right now And would you be motivated to write and update content every now and then when the niche is something you really dislike or have no knowledge in?

Of course, we can outsource content creation, which I’ll talk about later, but there’s nothing worse than being the driving force behind a website which you can’t stand or have no interest in

Everyone has hidden knowledge people are dying to know about, and

everyone has a unique story to tell The wonders of the Internet make it easy for us to express this knowledge and opinions, so before you try to find a niche that will “make you money,” think about your interests and what you know

Most importantly, because ‘bulletproofing’ your Sniper site will have such a positive effect on your rankings, it’s an opportunity to do it in a niche you enjoy, because the criteria isn’t as strict as if you were just using the basic Google Sniper strategy

People react well to opinions also If you know little or nothing about a niche,

or you’re paying someone to write content who knows little about the niche, your site isn’t going to offer an opinion

Opinionated content has more potential to go viral also It’s got the potential to

be shared, and it also has the potential to have comments left showing user interaction

So don’t always feel a tendency to go for a niche because people have made money from it before If your sniper site is built around something you enjoy talking about, you’ll find it easier to keep your website fresh with content and forever on Google’s radar

There’s various ways you can monetize your Sniper site also, which I’ll cover later on So don’t always target just “money making” niches which you don’t know anything about…

Not So Obvious Niches

When thinking about niches, it’s always key to think outside the box I like to highlight the fact that when you come up with an interest, or a potential market you’re going to enter, don’t be so obvious

For example, if we want to enter the Self-Help niche – then any niche that may be about quitting smoking or alcohol are obviously obvious niches that the majority of people would think of But specific methods to help lift

postnatal depression isn’t so obvious, so these are potential niches we may want to think about building a Sniper site around

TIP: As internet marketers we tend to just always look broadly Therefore, ask

a family member or friend to think of related terms when you tell them the broad niche term

So eliminate obvious niches, and niches that you immediately think of Every time I speak to someone about what niche they may build a site around I get the same answers 90% of the time Weight loss, Making money online and Forex trading creep up a lot…

Be unique That really is key

Laser Demand vs Diverse Demand

This is really crucial when it comes to turning our Sniper sites into Bulletproof Sniper sites But what’s the difference?

Laser Demand – Focusing on a specific niche ONLY, and building and

expanding your Sniper site around just that one topic So for example

choosing the niche “Postnatal Depression” and everything relates to that one niche only

Diverse Demand – Diving into a niche that can be made more diverse So

your diverse niche could be “Depression” and you broaden your content

covering a variety of smaller niches on the site such as “Curing Postnatal Depression”, “Remedies To Lift Depression”, “Depression Book Reviews” etc

You need to determine what best suits your Sniper site Are you going to be jack of all trades? Or the jack of many trades?

You can use both strategies to expand your current Sniper sites also If you’ve written two posts on a laser demand topic… you may want to write more content on that specific subject Chosen a pretty diverse keyword? Branch out and develop the Sniper site into a larger site focusing on various related

topics

Diverse demand works extremely well for our Bulletproof Sniper Sites Why? Because Google is eating up fresh content right now, and sometimes focusing

on laser demand sites narrows our opportunity for content

So as I mentioned in the introduction, we would build a site around a variety of content all focusing around our main niche We’re not keeping things laser targeted here, and we’re not just focusing on one keyword within a few

articles we publish

So say our Sniper site is on “curing depression” – We’d build our site around a variety of articles all targeting a variety of keywords

So articles could be about:

- Natural Remedies To Lift Depression

- Meditation & Relaxation Techniques

- The Law Of Attraction

- Finding A Counsellor

And so on… The list of potential content really is limitless dependent on the niche we’re involved with Not only that, but because all of the content we’re creating is all related to the same subject, big ole G loves it So do our

readers Fresh, relevant, quality content… What’s better in Google’s eyes?

Further Niche Finding

- eBay Pulse – A good way to find potential niches for physical

products Head over to eBay pulse and simply just browse through the categories Which products are popular right now?

- Website Directories – Head over to some website directories and

browse the categories they promote If they have the option to drill down categories, you can normally find some really good sub niches DMOZ is a good place to start

- Amazon – Head over to Amazon, and again check out the categories

and sub categories You may also want to head over to the book

section, and see what topics are being covered (best selling topics

too)

- Charity Shop/Thrift Stores – Believe it or not, these places can often

be goldmines (at a cheap price) Head to your local charity shop/thrift store and head over to the book section What topics can you find? The good thing about this is sometimes you can buy the book for the

potential niche for next to nothing, and recite a lot of the content online

Extended Keyword Research

Now you’re going to find a lot of information about keyword research in the

Google Sniper Manual (In fact, there’s A LOT of information which is highly

needed, for a recap go to page 12 – 24 in the Google Sniper Manual), but

since it was written, Google have changed the way we find keywords

Instead of the Keyword Research Tool, we now have the Google Keyword

Planner It works in a similar way, and a more updated way to find multiple

keywords can be found in the additional training webinars in the Google

Sniper members area

Right now would be a good time to cross-reference with past training

mentioned

But I want to talk about ways we can research keywords to give our

Bulletproof Sniper Sites more depth

As you’re already aware, instead of targeting just one keyword and one targeted niche, we’re going to be targeting a variety of keywords with diverse demand

laser-Therefore we want to generate as many keywords as possible to target within our content

So don’t just target a few high-volume keywords

Let’s develop a list of hundreds of keywords that include a variety of high volume and low volume keywords

Why?

You’ll find that the articles that target low competition keywords will rank easier, allowing you to open up traffic from a variety of search terms This is easier to achieve, than trying to rank your Sniper site for one high volume keyword in today’s market

Alongside this, by targeting hundreds of keywords which all relate to our niche, we’re creating authority, relevance and giving the user a reason to stay

on your site for longer I’m going to talk about User Metrics more later, but the more pages a user views on your site and the longer they stay on your site the better your chance of holding consistent rankings

The authority and relevance will help you also achieve a decent ranking for your target high volume keyword too… It’s win win!

So how can we generate hundreds of keywords?

It might seem like time and effort, but it only takes about 15 minutes and it will help with content creation in the long run

There are other ways to find keywords to potentially go after, but like I’ve mentioned relate back to the Google Sniper manual for this (page 23 – 24) It goes into more depth, so implement them strategies along with the strategy above and you’ll be in with a good chance of finding some killer keywords to

build content around and rank easily for The keywords you choose really is key

Checking Competition

Taking a look at the search results and weighing up your options that way doesn’t cut it anymore Neither does the competition bar on the Google

Keyword Planner

There’s a lot of JUNK online right now, and Google can generate a lot of untidy results Therefore we need to think of other ways to check competition And luckily, there are a lot of tools available to us…

A good way to determine whether or not we can outrank a site is to of course take a look at the SEO factors I’m talking page rank, backlinks and the

authority and relevancy of backlinks, social presence, domain age, how deep the site is (how many pages indexed) and how long ago the site was updated Finding out this entire information can be time consuming, but like I said

luckily there are tools available to us

SEOQuake – This is an extension that can be used on Firefox, Chrome or

Opera There are a variety of options, but I like to make sure the tool bar is enabled When you perform a search for your keyword on Google, it adds a toolbar just underneath each listing giving you an analysis of that web page You’ll be able to see PR, how many pages are indexed, the Alexa rank,

Domain Age, Twitter followers and Facebook likes, alongside how many backlinks are pointing to that site It does it automatically, and you can get a good idea of how your Sniper site will need perform to compete for the top spot

Open Site Explorer – There are others out there, but my favourite remains

Open Site Explorer by SEO Moz Simply take the top few listings on Google for your keyword and run the domain through Open Site Explorer The free version will give you a Domain Authority rank, a Page Authority rank

alongside how many root domains are linking to that page But that’s not all… You also get a synopsis of what backlinks are pointing to that site so we can check the authority and relevancy, the anchor text of them backlinks and other link metrics I don’t know how accurate this information is, but running a quick report on the top 3 results has really helped determine competition in the past

Making sure you check out the competition really is key before you choose a potential niche If you’re looking to tackle the big boys… You’ve got a lot of work to do

Is A Niche WORTH It?

This really is the key question You could have a killer niche, with a variety of keywords to generate content around but if it’s not a buying niche you’re only going to create an online resource These niches are still viable when building Bulletproof Sniper Sites, but they’re going to take longer to monetize

So once we’ve found a potential niche, we need to determine whether or not it’s a buying niche

So how do we find out if money is being spent within that niche?

Well a quick way to verify if people are making money within that market is to

of course check to see if people are paying for Google Ads within that market

So simply search for your niche in Google and see if there’s paid listings If there is, this gives you a good idea that this is a buying niche

*A quick Google search shows there’s paid ads for the niche

But we need to dig deeper, and take a look at what products are available

within that niche Are there products being sold on Clickbank? Amazon? eBay? What volume are the keywords targeted towards a buying

mentality such as buy “niche” product, or “niche” product review? Is it

a niche we could create and market a product in? These questions will

answer help you discover whether or not the niche you’re potentially going to target for your Sniper site has the potential to generate you money

The opportunities are endless when it comes to choosing a niche We’ve covered quite a lot here, and this part really is key Choose a good niche, and you’ll be on the home straight to making money from this strategy

Hot Tip: Building a new Sniper site from scratch? Here’s one thing you should do… buy an aged domain related to your niche Domains that are over 2 years old that have expired, which then get regularly updated will rank a lot easier in Google than brand new ones

Some expired domain auctions I like to use are: Expireddomains.net,

GoDaddy, and freshdrop.com

Always check their history though, use Domaintools.com to search for the domains history How many people have registered and used the domain in the past? Always try and keep this to a minimum of 2 previous owners You can also use Ahrefs.com to search for backlinks already existing to the

domain too and it will also give you a rough authority number for the domain The higher the better!

Not only this, it also talks about keyword density and the importance of LSI keywords to really manipulate Google For a refresher on LSI keywords

(which let’s face it, you probably need) I suggest you open up the Google Sniper manual now and turn to page 59 where I break down exactly what they are and how to find them

I want you to re-study this section, as content really is crucial We’re going to

be talking about how to create regular content, which is relevant and how to write content that has the potential to go viral and reach a larger audience Lets start with the boring part… The actual content creation

It’s hard to motivate yourself to write regular content, especially on a topic you sometimes have no idea about or dislike This is why I mentioned earlier about when choosing a niche, you should consider your interests

To turn our Sniper sites in to sites that are bulletproof from Googles updates,

we want to be focusing on updating our sites regularly with more related content It keeps things fresh, and gives us an A+ mark in Google’s exams But what should we be focusing on?

Well Google manipulation isn’t as easy as it used to be Yes, we can tap into some secret ways to manipulate the way Google ranks our content but overall it’s a lot harder than just stuffing our websites with keywords Your main focus should always be the readers That really is key

Not only are these the guys we’re potentially going to be making money from, it’s also going to position our website as an authority and could lead to

returned visits When writing your content, think about the person who could potentially be reading it Think about the angle of the article, the grammar, spellings, and break your article down into sections as much

as possible Bulky text is boring to read, and it often leads to people leaving the page pretty quickly

of terms

So lets break it down

With Bulletproof Sniper Sites, we choose a niche and build our Sniper site around that niche We typically tend to target one keyword that has high

volume, but we can also target a variety of low competition keywords Once

we have a list of low competition keywords, we can build inner pages (or articles) around these low competition keywords that are all relevant to our overall niche site

So say our Sniper site was built around the niche of learning magic We could generate a variety of low competition terms and build an article around each one, optimizing it for a better chance of ranking

So we could write an article built around the keywords: How To Learn Magic Tricks, Learn Card Magic, Amazing Magic Tricks, Magic Illusions, Magic Supplies, Easy Magic Tricks For Kids etc… All of these are keywords with low competition, and when the search volume is all added together that’s some pretty impressive search volume for a couple of articles

* Magicblog.org (An EMD domain, ranking for a variety of terms

including the keyword magic blog includes a variety of articles based around their keyword)

Not only does it give us the chance to rank for individual keywords which we build our articles around, it also adds to the value of our homepage as it’s relevant to our niche and the main keyword we’re targeting

Now when it comes to writing our content you really want to relate back to the Google Sniper (page 59), which talks about the importance of LSI keywords, heading tags plus more But here are a few additional things to think about:

• Video Embeds – These are great Not only does it cut down the time

we take to write content, it also gives the reader something visual If it’s

a good video, it will keep them on the page longer adding to User Metrics that help us rank Don’t forget Google owns YouTube too, so they’ll love a YouTube video embedded into the article

• Images – A lot of blogs and websites are based around image posts

This works extremely well as again people love things visual, and it also entices them to share that post across their social channels It doesn’t take us long to create a post that just includes an image too…

• Trends – If you’re ahead of the game and you build an article around

an event that’s just happened within your niche, you can generate some quick high volume traffic Build a news section and be one of the first to report on something popular that has just happened within your niche

You also want to think about on-page optimization You don’t obviously have

to follow everything below, but before you post the article, think about these:

• Include your keyword in the TITLE

• Make sure your keyword is in the URL of the article (e.g

learnmagic.com/easy-magic-tricks-for-kids)

• Include your keyword in one H1 tag (Make it a heading)

• Include your keyword in the first sentence of the article

• Include your keyword in the last sentence of the article

• Bold your keyword at least once in the article

• Internal linking – Link page to your homepage with your target keyword, alongside other relevant articles if necessary

• Include an image with the keyword in the alt text and image title

• Keyword density – Under 2% (Very important – You do not want to

spam your keyword too much as it will negatively affect your website So use these tips but nothing more)

• LSI Keywords spread across the article (relate to the Google

Sniper manual on page 59)

• Keyword once in the Meta Description

• Your target keyword along with 2 other related keywords in the Meta Keywords tag

Blogger High is a great Wordpress plugin you can use that offers a checklist for each post Keep the content varied Try to add a 500-1000 word article as

often as possible, and mix it up with image and video posts The more variety the better

Outsourcing Content?

That’s’ right, if you really cant be bothered to add any content yourself you can outsource it

Automation is the best thing possible, and that’s why the Google Sniper

method is so well respected Once we have everything set up and automated, our sites bring in profit often with minimal work needed Therefore outsourcing the content can keep your site fresh, ranking for more terms and it can be automated

Here’s how I like to outsource things:

• Find an Intern – It depends on the niche your in, but a lot of people

want to write for free just for exposure Give them an author profile, and let them brand themselves through your site When your Sniper site looks like an authority, you’ll have people jumping at the opportunity to write content for you Search Google for job websites within your niche

• Fiverr – Dig through the rubbish, and you can often find a good

contributor who will write you a 500+ word article for just $5 Trial a few out, and when you get a good writer continue to hire them when you want to add to your site

HOT TIP: Another great method is to hire a transcriber on Fiverr to transcribe

a popular video related to the topic on YouTube So say your article was about ‘How To Wear A Blazer’, we could find a video on YouTube of someone explaining how to wear a blazer and get someone to transcribe this for us It avoids any duplication penalty, and we can edit the article slightly to give it our

own opinion People will charge $5 for a 2-minute video transcription EASY CONTENT CREATION

• Odesk/PeoplePerHour/Elance – Hire someone to freelance write for

you Again you can offer people a trial, and call upon them when

needed

Once you have someone you can rely on to write for you at an affordable rate, you’ll be laughing Fresh content, for next to nothing, with no time needed on your behalf all turning your Sniper site into a Bulletproof Sniper Site sounds good right? Look to outsource the things you don’t want to do yourself

IMPORTANT: In the Google Sniper Manual there’s a big emphasis on making

your articles personal (This REALLY is important, so make sure you

understood everything covered on Page 47 in the Google Sniper manual) You want to stick with this, because personal touches really have higher impact When you’re outsourcing the content, and paying someone else to write articles for you, you need to let them know that they can write articles from a personal point of view Using words such as ‘I’ and ‘me’ and including personal stories will all help make the content convert

See if you can find one good writer to work with on a regular basis, therefore they’ll be able to write from a personal perspective and all your articles on site will look like they’ve come from one person

Getting Your Content Viral?

Imagine your article got shared by a huge amount of people, leading to your article’s traffic shooting through the roof? Imagine something you published became something a huge amount of people started talking about… It’s all achievable but does your Sniper site have share buttons?

To take advantage of the social revolution, look to add social buttons to your articles This allows people to share what you’ve published on Twitter,

Facebook, Google +, Social Bookmarking sites plus more It really is simple too now Some themes have this feature embedded, if not, here are some plugins you can install for FREE which will add share buttons to your articles and site

• Digg Digg – The most popular choice, you will have the option to

either put a floating sharing bar on the left hand side of your posts or use a set of sharing buttons on the top or bottom of your articles The directory is uses is constantly being added too, and it’s extremely easy

to use

• Get Social – Another great plugin that allows you to make it very easy

for your readers to share your articles This just enables a floating bar

on the left hand side of your article

• Share This – You have a great pool of options to choose for your

display including a single icon, a series of icons or buttons, or a series

of widgets with the number of shares or retweets displayed

Focus on keeping the article opinionated, visual, and against the norm Take

a look at some of the articles, videos or images that have gone viral recently and look to replicate this success with something related to your niche Give them an incentive to share it too…

#3 - Branding Baby…

Don’t worry

I’m not going to go all corporate on you’re ass all of a sudden All of these steps are actually small, and really easy to implement if you look past the mumbo jumbo

OK- we all know the power of decent branding, but I’m not going to ask you to create the next McDonalds franchise

In fact, have you ever heard of the branding message by the UK supermarket Tescos? “Every little helps”? Well this is in essence, what I’m going to be covering in this chapter of the course

Sometimes it’s the attention we pay to the finer details that pay off

The message I’m trying to get across is that if you start to pay attention to the finer details of your Sniper sites, you’ll start to look more like a brand, more like a more trusted site within that niche and you’ll have some more

foundations in place to compete better

Not only will it perceive better to the readers, Google will also recognize the additional detailing you put into your sites

It shows you mean business… literally

So lets start with the finer details, before we go forward with the more

advanced branding

Personal Branding vs Company Branding

Before we dive in on this topic, it’s important to note that different niches react

to different branding That really is KEY…

If your niche is selling business loans, do you think a visitor will react well to a review site branded by Mr Dave “Warrior” Gates? With 3 posts on one

particular loan provider, a photo of Dave partying in Las Vegas and a huge headline reading “I can personally HELP YOU get a business loan…”

OR do you think the visitor will react better to a site that screams authority?

With company branding, easy access contact details, sponsors from

recognised banks or loan providers and various content covering a wide spectrum of the topic?

I know for certain it WOULD be the second option

But on the other scale, a site reviewing a specific diet will convert better when using personal branding A personal review, by someone who they can relate

to, is going to be more effective than a review coming from a company or business

Think about it…

You want to lose weight and you’ve heard of a new fitness regime called Bokwa You start chatting to someone who’s just lost weight through Bokwa, and they recommend a local club to you They give you the details of the club, and tell you to go along to the next session with them… How would you react

to a personal recommendation like this?

Now compare that reaction to a company calling you up and recommending a new fitness regime called Bokwa, telling you that it’s a new amazing fitness regime with amazing results and there’s a local club nearby where you could lose weight fast! How would you react to a company recommendation like this?

I know for certain that the majority of you would react better to the personal recommendation in this instance So it really does depend on the niche your site is in…

So how do we decide?

For this you need to revert to the Google Sniper 2.0 manual Within the

manual on page 42, there’s an in-depth section on deciding what angle to use for what niche There really is no point in covering it all yet again, so turn to page 42 in the Google Sniper manual to refresh your mind…

The only two cents I can add to the topic is to just put yourself in the visitors position Think about your audience, and think about their buying behaviour Take a look at the competition too, what selling angle do they use?

All of these finer details are key to success when building our Sniper sites, so don’t skip over the way you “sell”

Branding As Time Progresses

It’s a good idea to stay ahead of times when it comes to predicting what might

happen in the future I’m going to talk about this more later on in this course,

but a projection I can almost guarantee is that personal branding will outweigh corporate branding (if it isn’t already)…

Why?

Because we’re being bombarded with adverts, promotional campaigns and brands!

There’s too many businesses out there at the moment, nearly every market is saturated and us as human beings aren’t reacting well to company branding

In fact, we are exposed to ads through print, television, radio, movies,

billboards, cold calling and every time we go on the Internet I couldn’t put a figure on how many ads we’re exposed too each day, but I know the figure would blow you away…

The point I’m trying to get across to you is that we as humans naturally just miss adverts

We’re not consciously aware that an advert is being put in front of us,

because we’re bombarded with so many When somebody personally

recommends the reason behind an advert, we react better and tend to pay attention to it

For example: On the way to Oxford Street in London (the home of London

shopping) we’re bombarded with adverts highlighting sales and promotional campaigns from fashion brands There are so many adverts from so many different brands, that we tend to just ignore them…

… Now if someone recommended the sale at Burberry, telling you there’s a lot available with over 50% off, you’re more inclined to take notice and go and visit that sale…

Now I hope you understand how powerful positioning your Sniper site as a personal brand can be

Again, in the Google Sniper manual (page 47 is a good place to start), the importance is stressed that anyone can create a character and cash in on personality

Personal branding is POWERFUL right now And if you’re in the right niche you need to utilize it

You see everyone has their own story, and everyone has something they can share People tend to always want to find out about people (we’re nosey like

that) but hardly anyone cares about finding out about the history of a

company It’s FACT

But what about utilizing the two?

Could you position your Sniper site as a company that screams authority, with

a huge personal influence? Think about Virgin and Richard Branson Oprah and O Magazine Bill Gates and Microsoft None of these companies would

do as well if it weren’t for the balance between company branding and

personal branding Utilizing the two can work extremely well…

I hate to say this because I don’t want you guys to think that I follow Oprah, but she really utilizes company branding and personal branding extremely well

Take a look at the site and see for yourself: (then delete your history)

http://www.oprah.com/omagazine.html - It screams authority right? If you hadn’t stumbled across this website before you could easily trust it as a

company, but you can also relate to “someone” and their story

You want to give the reader the impression that your site is a workforce, and it’s worth staying on… But you also want to portray a personal brand, give someone for them to relate to and you want to give a personal insight on whatever information they’re looking for

If you’re giving a review of something, or just offering knowledgeable content, people want to know who it’s coming from and who they are…

Why should they trust you? Your sniper site needs to be focused around looking like a well-respected workforce and brand, but they need to put a face

to the content