Test bank for international marketing 3rd

Test Bank for International Marketing 3rd Edition by Lascu Mutiple Choice Questions When a company from the United States exporting products to multiple countries in the European Union o

Test Bank for International Marketing 3rd

Edition by Lascu Mutiple Choice Questions

When a company from the United States exporting products to multiple countries in the European Union only has to go through customs once, this is an example of:

1 a.Competition

2 b.Regional economic & political integration

3 c.Import quotas

4 d.Technology

Firms that view international markets solely as markets where they could unload excess production have a(n):

1 a.ethnocentric orientation

2 b.polycentric orientation

3 c.regiocentric orientation

4 d.geocentric orientation

Generation X consumers in the United States and in Southeast Asia:

1 a.are loyal to the same soft-drink brands

2 b.are very different even though they are in the same age demographic

3 c.wear the same brands of clothing but have different musical preferences

4 d.are targeted by firms with an ethnocentric orientation

Which of the following are advantages of uniform consumer

segments worldwide?

1 a.lower costs

2 b.increased profits

3 c.lower tariffs

4 d.a and b only

Uniform consumer segments:

1 a.are emerging worldwide

2 b.do not exist

3 c.are pursued by firms with a regiocentric orientation

4 d.are too small to be profitable

The improved telecommunications in Burundi is an example of:

1 a.infrastructure improvements

2 b.economic growth

3 c.experience transfers

4 d.an entry barrier

Recently, privatization in countries where government monopolies have dominated for decades has made it possible for multinationals

to compete in each of the following industries EXCEPT:

1 a.airlines

2 b.postal services

3 c.railway

4 d.telecommunications

Competitors erect entry barriers by:

1 a.blocking channels of distribution

2 b.binding retailers into exclusive agreements

3 c.slashing prices temporarily

4 d.all of the above

When doing business in Latin America, a good marketing manager knows that:

1 a.it is crucial to show up early to a business meeting.

2 b.you don't have to "read between the lines" in the Latin American culture.

3 c.it is important to avoid alcohol and pork consumption.

4 d.it is important to interact with your client in a social setting before "getting to business."

Which of the following is NOT a driver of international expansion?

1 a.Competition

2 b.Regional economic integration

3 c.Import quotas

4 d.Technology

Firms with a polycentric orientation are guided by a:

1 a.domestic market extension concept

2 b.multidomestic market concept

3 c.global marketing concept

4 d.none of the above

Nike, on the average, spends close to a year to develop, test, and manufacture new product designs that then last on the shelves in the United States for about:

1 a.3 months

2 b.6 months

3 c.1 year

4 d.over a year

At which stage of the product life cycle is a firm most likely to move manufacturing operations and facilities abroad?

1 a.Introduction

2 b.Growth

3 c.Maturity

4 d.It is equally likely among the stages.

In which type of marketing does a firm have the least commitment

to international marketing?

1 a.Domestic marketing

2 b.Export marketing

3 c.International marketing

4 d.Global marketing

When Ford stopped making the Escort look different in every

market and moved to an identical look for all markets, it moved from

a polycentric strategy to this kind of strategy

1 a.ethnocentric orientation

2 b.polycentric orientation

3 c.regiocentric orientation

4 d.geocentric orientation

Companies view world regions as distinct markets that share

economic, political, and/or cultural traits such that they would be viable candidates for a regionwide marketing approach

1 a.ethnocentric orientation

2 b.polycentric orientation

3 c.regiocentric orientation

4 d.geocentric orientation

Which type of marketing best describes a company’s approach to international marketing if the company is present in different

countries with sales offices, subsidiaries, or is an active partner in strategic alliances with local companies and that does not

coordinate activities across the different countries or regions

1 a.Domestic marketing

2 b.Export marketing

3 c.International marketing

4 d.Global marketing

Which of the following approaches to international marketing

involvement best describes a company that coordinates activities across different countries or regions?

1 a.Domestic marketing

2 b.Export marketing

3 c.International marketing

4 d.Global marketing

A subsidiary of a company from the United States incorporated in any country of the European Union is:

1 a.subject to foreign exchange restrictions

2 b.forced to pay multiple tariffs

3 c.exempt from U.S taxation

4 d.a corporate citizen of the European Union

"Individuals' conscious or unconscious reference to their own

national culture, to home-country norms, values, as well as to their knowledge and experience, in the process of making decisions in the host country" is the definition of:

1 a.the domestic market extension concept

2 b.a regiocentric orientation

3 c.a universal consumer segment

4 d.the self reference criterion

Firms with a geocentric orientation:

1 a.pursue a differentiation strategy

2 b.position themselves as a low-cost manufacturer

3 c.frequently need to engage in "guerilla" marketing

4 d.none of the above

An example of psychological obstacle to internationalization is

1 a.fear of the unknown international environment

2 b.limited financing available

3 c.limited technology available

4 d.all of the above

An important outcome of the transition of the former Eastern Bloc countries to a market economy is:

1 a.increasing forced domestication policies

2 b.increased product development costs

3 c.decreased foreign direct investment

4 d.deregulation and privatization of former government monopolies

High domestic product development costs:

1 a.serve as market entry barriers in international expansion

2 b.encourage international expansion

3 c.rarely affect consumer product manufacturers

4 d.rarely affect industrial producers

The product life cycle:

1 a.does not affect ethnocentric firms

2 b.is a driver of international expansion

3 c.is used by governments to erect entry barriers

4 d.is important in domestic marketing but is not relevant to global marketing The cigarette industry is either in the late maturity stage, or in the decline stage in industrialized countries By entering emerging markets where cigarettes are in the growth stage, the industry is

1 a.setting up new market barriers

2 b.prolonging its product life cycle

3 c.targeting consumer product manufacturers

4 d.focusing on the introduction stage of the product life cycle

Colgate's development of Axion paste for washing dishes for its Latin American market and its later deployment in some European countries is an example of:

1 a.standardization advantages

2 b.economies of scale

3 c.experience transfers

4 d.self reference criterion

Example(s) of obstacles to internationalization can be:

1 a.financial and psychological

2 b.physical and financial

3 c.physical and psychological

4 d.technological

Firms where top management adopts a geocentric orientation perceive the world:

1 a.to be similar to the home country

2 b.to have regional segmentation possibilities

3 c.to lack national and regional distinctions

4 d.to have heterogeneous preferences

Which of the following is NOT a formal method used by national governments to restrict or impede entrance of international firms in the local market?

1 a.Import quotas

2 b.Import license awards

3 c.Foreign exchange restrictions

4 d.Consumer boycotts

Which of the following is a technique used by members of the World Trade Organization to restrict trade to bypass traditional barriers to trade not permitted by the WTO?

1 a.Tariffs

2 b.Delays in granting licenses

3 c.Preferential treatment for local contractors

4 d.Cumbersome procedures for import paper-work processing

Which type of marketing involves marketing activities across

different countries without focusing primarily on national or regional segmentation?

1 a.Domestic marketing

2 b.Export marketing

3 c.Multinational marketing

4 d.Global marketing

The firm is most likely to have an ethnocentric orientation when it engages in

1 a.Export marketing

2 b.International marketing

3 c.Multinational marketing

4 d.Global marketing

The EPRG Framework of international orientation stands for:

1 a.economics, psychographics, regulations, & geographics

2 b.enter, produce, react, & group

3 c.ethnicity, polychronic, regulations, & global expansion

4 d.ethnocentric, polycentric, regiocentric, & geocentric

The FIRST step to minimizing the impact of the self-reference

criterion is:

1 a.training the employee to be sensitive to the local culture

2 b.selecting appropriate personnel for international assignments

3 c.developing a repatriation plan

4 d.limit the expatriate's exposure to own-country nationals.

The United States provides about of the worldwide products and services

1 a.5%

3 c.25%

Eli Lilly is a(n):

1 a.ethnocentric firm

2 b.polycentric firm

3 c.polychronic firm

4 d.regiocentric firm

When a company believes that domestic strategies, techniques, and personnel are superior to foreign ones it is using a(n):

1 a.ethnocentric orientation

2 b.polycentric orientation

3 c.regiocentric orientation

4 d.geocentric orientation

When consumers traveling abroad demand brands that may not be available in the home-country market and retailers convey this

information up the distribution chain to wholesalers, they

demonstrate:

1 a.push demand

2 b.pull demand

3 c.the benefits of diversification

4 d.improved communication within the supply chain due to advances in

technology

Firms with a regiocentric orientation are guided by a:

1 a.domestic market extension concept

2 b.multidomestic market concept

3 c.global marketing concept

4 d.none of the above

40 Free Test Bank for Advertising and Integrated Brand Promotion 5th Edition by OGuinn Mutiple Choice

Questions

Titleist, the manufacturer of golf balls, runs a commercial featuring professional golfer John Daly A group of people watching the

commercial at a country club all interpret the commercial in a similar manner When members of an audience share a similar

interpretation of an advertisement like this, it is most likely the result

of

1 a.the content of the commercial.

2 b.the choice of spokesperson.

3 c.the similar background and social standing of the audience.

4 d.the characteristics of the product being advertised.

The model of mass-mediated communication presents the

processes of message production and message reception as

1 a.most often totally independent of each other.

2 b.most often an interaction of the two elements.

3 c.either face-to-face or through a medium.

4 d.independent of cultural influences.

Integrated Brand Promotion

1 a.is only important for national advertising campaigns.

2 b.pertains only to campaigns involving three or more media options.

3 c.uses various promotional tools, including advertising, in a coordinated manner to build and maintain brand preference and loyalty.

4 d.Is regulated on a federal level by the Federal Trade Commission (FTC). Lowering the cost of each item produced because of high-volume production brought on by demand stimulation is

1 a.brand loyalty.

2 b.inelasticity of demand.

3 c.economies of scale.

4 d.economies of sales.

When demand for goods and services is stimulated by advertising, the economic system of the country benefits by

1 a.increased brand loyalty.

2 b.an increase in the gross domestic product.

3 c.increased inelasticity of demand.

4 d.reducing the amount of money needed to compete within a product

category.

The sharing of advertising expenses between national advertisers and local merchants is called advertising

1 a.cooperative

2 b.local

3 c.augmented

4 d.split support

Which of the following is an accurate description of advertising?

1 a.Advertising plays a pivotal role in world commerce.

2 b.Advertising is a big part of our language and culture.

3 c.Advertising reflects the way we think about things and see ourselves.

4 d.All of these are accurate descriptions of advertising.

As president of a successful advertising agency, you have been asked by a potential client to tell her about the roles advertising can

play for her business Which one of the following should you not tell the potential client?

1 a.Advertising has the greatest reach and creative power of any available promotional tool.

2 b.Advertising can contribute to economies of scale.

3 c.Effective advertising can create inelasticity of demand.

4 d.Effective advertising can make up for an ineffective marketing mix to

generate sales.

GM is trying to reinvent the Cadillac brand with new car designs and a new brand story They commission an integrated marketing communications campaign using several media A key component

of their ads is music by contemporary groups like the Teddy Bears and Melikka GM is considered:

1 a.the client

2 b.the advertising agency.

3 c.regulatory agencies that control advertising.

4 d.the audience member who receives a message.

is the process of creating a perceived difference between an organization's brand and the competition's

1 a.Differentiation

2 b.Positioning

3 c.An external position

4 d.An internal position

Advertising that is designed to generate demand for a particular company's brand is known as

1 a.corporate advertising

2 b.selective demand stimulation

3 c.direct response advertising

4 d.primary demand stimulation

Public service announcements (PSAs)

1 a.are not mass-mediated.

2 b.are not paid for.

3 c.are not an attempt to persuade.

4 d.do not use copy similar to advertising.

You are product manager for a company that manufactures copy machines for offices Therefore, you will most likely

1 a.ignore not-for-profit businesses.

2 b.use consumer advertising to reach as many people as possible.

3 c.eliminate government organizations as a potential target market.

4 d.use both personal selling and advertising.

A small private college situated in a rural geographic setting, a

research lab at a bio-tech company and an attorney could all be considered:

1 a.too diverse to be audiences for advertising.

2 b.not aligned, therefore not efficient.

3 c.appropriate audiences for an advertising campaign.

4 d.too complex to be reached by pure advertising.

You have been asked to analyze advertising industry expenditures

by target market You want to start with the market that is most

often targeted by advertisers You begin by looking at

1 a.household consumers.

2 b.government employees.

3 c.professionals.

4 d.members of trade channels.

You and your best friend watch the same television commercial together You think that the spokesperson in the ad is quite

humorous Your friend thinks that the spokesperson is just plain stupid This is an example of

1 a.the result of differing content upon viewers.

2 b.the creation of different meanings based on social and cultural context.

3 c.an ad that cannot be effective.

4 d.one person not exercising intent of interpretation.

CampusTown Foods, a local grocery store, has decided to run a series of advertisements For this to be considered an advertising campaign, which one of the following conditions must be met?

1 a.The advertisements must communicate a cohesive and integrated idea or theme.

2 b.The advertisements must appear over an extended period of time.

3 c.The advertisements must appear in multiple media.

4 d.The advertisements must focus on store products rather than store services. You have been placed in charge of all the elements of the marketing mix for a regional brewery Which one of the following is not one of your responsibilities?

1 a.The conception of products

2 b.The production of products

3 c.The pricing of products

4 d.The promotion of products