120 test bank for international marketing 3rd edition đề trắc nghiệm marketing

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120 Test Bank for International Marketing 3rd Edition

Mutiple Choice Questions

Which type of marketing best describes a company’s

approach to international marketing if the company is

present in different countries with sales offices, subsidiaries,

or is an active partner in strategic alliances with local

companies and that does not coordinate activities across the different countries or regions

Firms with a regiocentric orientation are guided by a:

1 a.domestic market extension concept

2 b.multidomestic market concept

3 c.global marketing concept

4 d.none of the above

The product life cycle:

1 a.does not affect ethnocentric firms

2 b.is a driver of international expansion

3 c.is used by governments to erect entry barriers

4 d.is important in domestic marketing but is not relevant to global marketing

Generation X consumers in the United States and in

Southeast Asia:

1 a.are loyal to the same soft-drink brands

2 b.are very different even though they are in the same age demographic

3 c.wear the same brands of clothing but have different musical preferences

4 d.are targeted by firms with an ethnocentric orientation

Eli Lilly is a(n):

1 a.ethnocentric firm

2 b.polycentric firm

3 c.polychronic firm

4 d.regiocentric firm

Uniform consumer segments:

1 a.are emerging worldwide

2 b.do not exist

3 c.are pursued by firms with a regiocentric orientation

4 d.are too small to be profitable

When a company believes that domestic strategies,

techniques, and personnel are superior to foreign ones it is using a(n):

1 a.Domestic marketing

wholesalers, they demonstrate:

1 a.push demand

2 b.pull demand

3 c.the benefits of diversification

4 d.improved communication within the supply chain due to advances in technology

Firms with a geocentric orientation:

1 a.pursue a differentiation strategy

2 b.position themselves as a low-cost manufacturer

3 c.frequently need to engage in "guerilla" marketing

4 d.none of the above

The cigarette industry is either in the late maturity stage, or

in the decline stage in industrialized countries By entering emerging markets where cigarettes are in the growth stage, the industry is

1 a.setting up new market barriers

2 b.prolonging its product life cycle

3 c.targeting consumer product manufacturers

4 d.focusing on the introduction stage of the product life cycle

Which of the following is a technique used by members of the World Trade Organization to restrict trade to bypass traditional barriers to trade not permitted by the WTO?

1 a.Tariffs

2 b.Delays in granting licenses

3 c.Preferential treatment for local contractors

4 d.Cumbersome procedures for import paper-work processing

The FIRST step to minimizing the impact of the

self-reference criterion is:

1 a.training the employee to be sensitive to the local culture

2 b.selecting appropriate personnel for international assignments

3 c.developing a repatriation plan

4 d.limit the expatriate's exposure to own-country nationals.

The firm is most likely to have an ethnocentric orientation when it engages in

1 a.Export marketing

2 b.International marketing

3 c.Multinational marketing

4 d.Global marketing

When a company from the United States exporting products

to multiple countries in the European Union only has to go through customs once, this is an example of:

1 a.standardization advantages

2 b.economies of scale

3 c.experience transfers

4 d.self reference criterion

When doing business in Latin America, a good marketing manager knows that:

1 a.it is crucial to show up early to a business meeting.

2 b.you don't have to "read between the lines" in the Latin American culture.

3 c.it is important to avoid alcohol and pork consumption.

4 d.it is important to interact with your client in a social setting before "getting to business."

Recently, privatization in countries where government

monopolies have dominated for decades has made it

possible for multinationals to compete in each of the

following industries EXCEPT:

1 a.airlines

2 b.postal services

3 c.railway

4 d.telecommunications

High domestic product development costs:

1 a.serve as market entry barriers in international expansion

2 b.encourage international expansion

3 c.rarely affect consumer product manufacturers

4 d.rarely affect industrial producers

The improved telecommunications in Burundi is an example of:

1 a.infrastructure improvements

2 b.economic growth

3 c.experience transfers

4 d.an entry barrier

Firms with a polycentric orientation are guided by a:

1 a.domestic market extension concept

2 b.multidomestic market concept

3 c.global marketing concept

4 d.none of the above

When Ford stopped making the Escort look different in every market and moved to an identical look for all markets, it

moved from a polycentric strategy to this kind of strategy

1 a.3 months

2 b.6 months

3 c.1 year

4 d.over a year

Competitors erect entry barriers by:

1 a.blocking channels of distribution

2 b.binding retailers into exclusive agreements

3 c.slashing prices temporarily

4 d.all of the above

"Individuals' conscious or unconscious reference to their own national culture, to home-country norms, values, as well

as to their knowledge and experience, in the process of

making decisions in the host country" is the definition of:

1 a.the domestic market extension concept

2 b.a regiocentric orientation

3 c.a universal consumer segment

4 d.the self reference criterion

Which of the following is NOT a formal method used by

national governments to restrict or impede entrance of

international firms in the local market?

1 a.Import quotas

2 b.Import license awards

3 c.Foreign exchange restrictions

4 d.a and b only

An important outcome of the transition of the former Eastern Bloc countries to a market economy is:

1 a.increasing forced domestication policies

2 b.increased product development costs

3 c.decreased foreign direct investment

4 d.deregulation and privatization of former government monopolies

The EPRG Framework of international orientation stands for:

1 a.economics, psychographics, regulations, & geographics

2 b.enter, produce, react, & group

3 c.ethnicity, polychronic, regulations, & global expansion

4 d.ethnocentric, polycentric, regiocentric, & geocentric

Companies view world regions as distinct markets that share economic, political, and/or cultural traits such that they

would be viable candidates for a regionwide marketing

approach

1 a.ethnocentric orientation

2 b.polycentric orientation

3 c.regiocentric orientation

4 d.geocentric orientation

Firms that view international markets solely as markets

where they could unload excess production have a(n):

Which of the following approaches to international

marketing involvement best describes a company that

coordinates activities across different countries or regions?

1 a.Domestic marketing

2 b.Export marketing

3 c.International marketing

4 d.Global marketing

At which stage of the product life cycle is a firm most likely

to move manufacturing operations and facilities abroad?

An example of psychological obstacle to internationalization

is

1 a.fear of the unknown international environment

2 b.limited financing available

3 c.limited technology available

4 d.all of the above

A subsidiary of a company from the United States

incorporated in any country of the European Union is:

1 a.subject to foreign exchange restrictions

2 b.forced to pay multiple tariffs

3 c.exempt from U.S taxation

4 d.a corporate citizen of the European Union

Example(s) of obstacles to internationalization can be:

1 a.financial and psychological

2 b.physical and financial

3 c.physical and psychological

4 d.technological

Firms where top management adopts a geocentric

orientation perceive the world:

1 a.to be similar to the home country

2 b.to have regional segmentation possibilities

3 c.to lack national and regional distinctions

4 d.to have heterogeneous preferences

In which type of marketing does a firm have the least

commitment to international marketing?

1 a.Domestic marketing

2 b.Export marketing

3 c.International marketing

4 d.Global marketing

True - False Questions

International companies such as General Motors, Mitsubishi, Microsoft, and Exxon earn profits greater than the Gross Domestic Product of many developing countries

Firms with a regiocentric orientation are guided by a

multidomestic market concept

A subsidiary of a company from the United States

incorporated in any country of the European Union is a

corporate citizen of the European Union

Global marketing activities are not coordinated across

different countries, nor across different regions

1 True

2 False

Emerging economies in general are less open to foreign trade and severely limit international firms operating in these markets

A company engaging in export marketing has the least

commitment to international marketing

1 True

2 False

Firms in the introductory stage of the product life cycle are most likely to move manufacturing operations and facilities abroad, to developing countries, in an attempt to take

advantage of significantly lower labor costs

1 True

2 False

It is important for the firm to adapt to the local business

environment in order to serve the needs of local consumers

1 True

2 False

The U.S market is very large As a result, companies are likely to quickly recover their product development costs and make a profit as well, if its sales are limited to the U.S

1 True

2 False

A main driver of international expansion is a firm’s attempt

to prolong the life cycle of its products

Export marketing requires a substantial focus on consumers

in the international target market

1 True

1 True

2 False

Companies attempting to establish and maintain an

international presence are likely to encounter obstacles to internationalization both from within the company and from outside

Firms with a regiocentric or a geocentric orientation are guided by a global marketing concept

1 True

2 False

Firms with an ethnocentric orientation are guided by a

domestic market extension concept

During the introduction stage of the product lifecycle, the core product is likely to achieve a standard in a particular industry

Members of regional economic integration agreements such

as NAFTA frequently use tariffs as a means of restricting international expansion of companies in the countries'

territories

1 True

2 False

Firms with a polycentric orientation are guided by a

multidomestic market concept

1 True

2 False

Competition can be both a driver of internationalization and

a barrier to new entrants in a market

Companies from small countries have difficulty in

succeeding internationally, as their income cannot be

supported by a large market at home

1 True

2 False

International marketing is defined as the processes involved

in the creation, production, distribution, promotion and

pricing products, services, ideas and experiences for

international markets

1 True

2 False

The objective of a geocentric company is most often to

achieve a position as a low-cost manufacturer and marketer

of its product line

1 True

2 False

In the future, postal services might constitute the new

competitive territory of international companies

1 True

2 False

McDonald's has been successful because of its ethnocentric philosophy

Free Text Questions - Page 1

Economic growth constitutes a very important driver of _.

Answer Given

internationalization; globalization

marketing activities require a

substantial focus on international consumers in a particular country or countries.

Answer Given

International Multinational

The objective of a(n) company is most often to achieve a position as a low-cost manufacturer and marketer of its product line.

Answer Given

geocentric

A firm engaged in marketing could

be involved in exporting indirectly, through orders from international clients, or directly.

Answer Given

export

Disney has adopted a(n) philosophy

in its international operations.

Answer Given

ethnocentric

Generation X consumers in the United States and in

Southeast Asia are loyal to the same soft-drink brands, wear the same brands of clothing, listen to the same music and have the same idols This is an example of a(n)

consumer.

Answer Given

uniform; universal

Firms with an orientation are guided

by a domestic market extension concept.

Answer Given

ethnocentric

A subsidiary of a company from the United States

incorporated in any country of the European Union is a

of the European Union.

Answer Given

corporate citizen; citizen

The transition of the former _ countries to a market economy has led to rapid economic development in many countries in the region and has

created important new markets for international brands.

Answer Given

Eastern Bloc; communist

Consumers who have traveled abroad bring with them

product experiences and demand brands that may not be available in the home-country market This would generate demand.

Answer Given

domestic marketing

marketing involves marketing

activities across different countries without focusing

primarily on national or regional segmentation.

Answer Given

Global

Firms with a orientation are guided

by a multidomestic market concept.

Answer Given

polycentric

Firms with a regiocentric or geocentric orientation are

guided by a concept.

Answer Given

global; global marketing

30 Free Test Bank for International Marketing 3rd

Edition by Lascu Free Text Questions - Page 2

Signatories of the General Agreement on Tariffs and Trade are using _ barriers, such as cumbersome procedures for import paper-work to restrict international expansion of companies in their countries' territories.

Answer Given

non-tariff; non tariff

Products that are in _ stage can change their position on the global product lifecycle stage

by going into markets where the product is in high demand.

The _ is defined as

"individuals' conscious and unconscious reference to their own national culture, to home-country norms, values, as well

as to their knowledge and experience, in the process of

making decisions in the host country."

Answer Given

self-reference criterion; self reference criterion

What is the Self-Reference Criterion and how may it be

Firms in the _ stage of the

product life cycle are likely to move manufacturing

operations and facilities abroad, to developing countries, in

an attempt to take advantage of significantly lower labor costs.

Answer Given

maturity; late maturity

_ played pop music on the rather loud side in its restaurants in new markets as a result of knowledge gained in Central and Eastern Europe

Answer Given