CHAPTER TWENTY Best Practices in Negotiations... Ten Best Practices for NegotiatorsTable 20.1 p.. 556 — Make conscious decisions about the nature of the negotiation: is it a distributive
Trang 1McGraw - Hill/Irw in Cop y right © 201 0 by The McGraw - Hill Com p anies, Inc A ll rights reserv ed
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Trang 3Born Negotiators?
• Not necessarily People can learn how
to negotiate through analyzing and
communicating
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Table 20.1 p 555 (Summary)
1 Be prepared p 555
— Understand and articulate your goals and interests
— Set high but achievable aspirations for negotiation
2 Diagnose the fundamental structure of the
negotiation p 556
— Make conscious decisions about the nature of the negotiation: is it a distributive or integrative
negotiation or blend of the two
— Choose strategies and tactics accordingly
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— Be vigilant about the BATNA
— Be aware of the other negotiator’s BATNA
4. Be willing to walk away p 558
— Strong negotiators are willing to walk away when no agreement is better than a poor agreement
— Have a clear walkaway point in mind where you will halt the negotiation
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5 Master the key paradoxes of negotiation p 558
— Claiming value versus creating value
- integrative skills used in creating value
- distributive skills are used in claiming value
— Sticking by your principles versus being resilient to the flow
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Negotiators
5 Master the key paradoxes of negotiation (cont’d)
Sticking with the strategy versus opportunistic pursuit
of new options
— Facing the dilemma of honesty: honest and open versus closed and opaque
— Facing the dilemma of trust: trust versus distrust
– Negotiators that do not believe anything the other party has to say will have a hard time coming to an agreement
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6 Remember the intangibles p 560
— “See what is not there”
— Ask questions
— Take an observer or listener with you to the negotiation
- Get the other party to relinquish why they are
sticking strongly to a point
7 Actively manage coalitions p 562
— Coalitions against you
— Coalitions that support you
— Undefined coalitions that may materialize for or against you
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8 Savor and protect your reputation p 562
— Start negotiation with a positive reputation
— Shape your reputation by acting in a consistent and fair manner
9 Remember that rationality and fairness are
relative p 563
— Question your perceptions of fairness and ground them in clear principles
— Find external benchmarks of fair outcomes
— Engage in dialogue to reach consensus on fairness
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10. Continue to learn from your experience p 563
— Practice the art and science of negotiation
— Analyze each negotiation – debrief after each negotiations
• Plan a personal reflection time after each negotiation
• Periodically take a lesson from a trainer or a coach
a plan to work on weaknesses
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