AAA ad education

AAA ASIA-PACIFIC SPECIAL TOPIC SESSIONCHAIRED BY GAYLE KERR, QUEENSLAND UNIVERSITY OF TECHNOLOGY, AUSTRALIAAND KARA CHAN, HONG KONG BAPTIST UNIVERSITY, CHINA The need for a shared appro

AAA ASIA-PACIFIC SPECIAL TOPIC SESSION

CHAIRED BY GAYLE KERR, QUEENSLAND UNIVERSITY

OF TECHNOLOGY, AUSTRALIAAND KARA CHAN, HONG KONG BAPTIST UNIVERSITY, CHINA

The need for a shared approach to

Advertising Education:

The role of Academic Associations, Industry Associations andrelated stakeholders in

an evolving advertising environment

Our shared approach

 Responding to change: ANZAA, a model of

advertising connectedness, Gayle Kerr, President ANZAA

 The role of the American Academy of Advertising,Pat

Rose, Executive Director AAA

 Industry Association Linkages: The American

Advertising Foundation, Jami Fullerton, Oklahoma State

University

 What advertising and communication students are

expecting for their career, Kara Chan, Hong Kong

Baptist University

 Are we getting what we want? Academics and

Associations, Bill Proud, Queensland University of

Technology

GAYLE KERR, PRESIDENT ANZAA

Responding to change: ANZAA, a model of advertising connectedness

Advertising has changed Have we?

 Special session at ANZMAC 2006

 Hosted by Charles Patti (University of Denver),

David Waller (University of Technology Sydney) and Gayle Kerr (Queensland University of Technology

 Looked at who we were, where we came from and

what we wanted to be

 Echoed many of the Thoughts on the Future of

Advertising Education of the University of Texas

(1995)

Critical Issues

 Funding

 Program choices

 Staffing

 Administration overload

 Accreditation of courses

 Research

 Need for a shared approach to advertising education

Australia and New Zealand

Academy of Advertising

 Answer to many of the questions seemed to be to form an academic association

 Started an email group

 Published a newsletter

 Conducted a survey of member needs and priorities

 Let members make the decisions

Our Achievements

 Introduced first Australia and NZ National Student Advertising Campaigns competition in 2008

 Authored a proposal on journal rankings to the

Australian Business Deans Group

 Established a membership directory and supervision registry

 Developed a logo and website

Our Frustrations

 Having to work as well

 Not getting enough members to actually do things

 Face-to-Face meetings

PAT ROSE, EXECUTIVE DIRECTOR, AMERICAN

ACADEMY OF ADVERTISING, USA.

The role of the American Academy of Advertising,

AAA Background

 Founded 51 years ago

 Advancement & improvement of advertising education

 Stimulation of research

 Closer liaison between academic departments

 Journalism & Business Schools

AAA Today

 Academics, grad students, some practitioners

 Journal of Advertising

 Journal of Interactive Advertising

 Conferences – domestic and international

 Newsletters

 Member of ACEJMC – accrediting body

 Networking

 Job Leads

 Awards & Grants

JAMI FULLERTON, OKLAHOMA STATE UNIVERSITY,

TULSA, USA.

Industry Association Linkages: The American Advertising Foundation

KARA CHAN, HONG KONG BAPTIST UNIVERSITY, HONG

KONG, CHINA

What advertising and communication students are

expecting for their career

BILL PROUD, QUEENSLAND UNIVERSITY OF TECHNOLOGY, BRISBANE, AUSTRALIA.

Are we getting what we want? Academics and Associations