Eight keys to optimizing your marketing technology stack and success

Matt Heinz President, Heinz Marketing Inc matt@heinzmarketing.com @heinzmarketing Six Keys to Selecting & Succeeding With Marketing Technology For Your Business... Housekeeping • Copy of

Matt Heinz President, Heinz Marketing Inc matt@heinzmarketing.com @heinzmarketing

Six Keys to Selecting & Succeeding With Marketing Technology For Your Business

Housekeeping

• Copy of this deck

• Offers for you

• Modern Marketer’s Field Guide

• B2B Sales & Marketing Metrics Best Practices Guide

• Matt’s award-winning* smoked bacon recipe

• Send me an email ( matt@heinzmarketing.com ) or bring me a business card noting what you want

I am serious about bacon

martech stack?

your martech stack?

the ROI of your martech stack?

Show of hands…

@heinzmarketing

Key #1: Start with the problem &

outcome

Is the tail wagging the dog?

Assess current state BUT…

Key #2: Align to Impact & ROI

Key #3:Establish requirements up front

Key #4: Work with IT

Key #5: Integrate with existing systems & processes

Key #6: Practice the OODA Loop

BONUS #7: Quarterly Reviews

BONUS #8: Be deliberate

The six eight keys to martech success

1 Start with problems & outcomes

2 Measure impact & ROI

3 Establish requirements up front

4 Work with IT

5 Integrate with existing systems & processes

6 Practice the OODA loop

7 Quarterly business reviews

8 Be deliberate

Housekeeping

• Copy of this deck

• Offers for you

• Modern Marketer’s Field Guide

• B2B Sales & Marketing Metrics Best Practices Guide

• Matt’s award-winning* smoked bacon recipe

• Send me an email ( matt@heinzmarketing.com ) or bring me a business card noting what you want

Thank you!

Matt Heinz

President, Heinz Marketing

@heinzmarketing matt@heinzmarketing.com