Best (and worst) practices for sales development emails

Matt Heinz President, Heinz Marketing Inc@heinzmarketing matt@heinzmarketing.com Best and worst practices for sales development emails... copies of: • Full Funnel Marketing my new book •

Matt Heinz President, Heinz Marketing Inc

@heinzmarketing matt@heinzmarketing.com

Best (and worst) practices for sales development emails

• Feel free to madly scribble notes, but you can also have a copy of this deck

• You can also have (for free!) copies of:

• Full Funnel Marketing (my new book)

• Our ABM Workbook (including all templates)

• My award-winning* bacon recipe

• Just bring me a business card (or send email to matt@heinzmarketing.com) noting what you want

I am serious about the bacon

Get ready for the bad…

The “apology”

The “did you get my last email…”

The “did you get my last email…”

The “last attempt before we break up”

The “I’m going to make you do all the work”

The “do you have 15 minutes”

The “I’m reading from a script”

The “I’ll just start calling you bud”

The “look how awesome we are”

The “event meeting invite with no agenda”

The “no I’m never going to stop…”

The “Alligator”

From Bad to Good…

• You have seconds

• Get to the point

• Think in terms of stages…

Subject Lines

• Short

• Tease

• “Open the envelope”

• Write the first

• Always write 2-3 versions

Email Length

• 100 words or less

• The earlier your relationship, the shorter the email

• Are you on a “hey” basis

• Do you really want to drink with them?

• Michael vs Mike

Share & Teach vs Ask

• Don’t make them work

• Registration-free content

• Reframe

Images, Files & Attachments

• Don’t use them

Be CAREFUL about mail merge

• What’s your QA process?

Trigger Events break the ice…

• Personalize

• 3x3 research

Integrate channels

• Email, phone, social, direct mail

• These best practices apply to all of them!

• You can also have (for free!) copies of:

• Full Funnel Marketing

• Our ABM Workbook (including all templates)

• My award-winning* bacon recipe

• Just bring me a business card (or send email to matt@heinzmarketing.com) noting what you want

Thank you!

Matt Heinz

President, Heinz Marketing

@heinzmarketing matt@heinzmarketing.com