Blake Griffin Marketing Plan Final Compressed

Current Social Media Activation... Olympic team , but could not play due to an injury • First Pacific Division title for the Clippers in 2012-2013!. - Agency: Excel Sports - Agents: Jeff

Blake Griffin

Sports Marketing Plan

Catherine Barnett

Nick Chang Todd Crabb Deena Elkassed James Huntington Phillippe Keutgen Matthew Koelliker Gaetan Pierrefeu Sarah Walker

1   Player Overview

2   Major Career Endorsements

3   Athlete Marketability

i   Athlete Marketability Formula

ii   Current Image iii   Current Social Media Activation

Early Years – High School and Oklahoma Sooners!

•  Won four state championships (2003-2007)!

•  Voted National Player of the Year in his sophomore year at Oklahoma

•  Selected 1st overall in the 2009 NBA Draft

NBA – Clippers!

•   Won the Rookie of the Year award in 2010-2011!

•  Five-time NBA All-Star!

•  Selected to the U.S Olympic team , but could not play due to an injury

•  First Pacific Division title for the Clippers in 2012-2013!

•  Career-high 24.1 points per game in 2013-2014!

-  Agency: Excel Sports

-  Agents: Jeff Schwartz, Sam Goldfeder

-  3.4M Twitter followers

Player Overview

Blake Griffin – Power Forward, Los Angeles Clippers

Major Career Endorsements

On-court performance = talent + success

•   5-Time All-Star

•   Rookie of the Year

•   Slam Dunk Champion

BUT

•   Little post-season success

Off-court persona = integrity + charisma

•   No significant off-court incidences

•   Likable: 76% of those surveyed would want to hang

out with Blake

•   Over half of survey respondents view Blake as a

positive role model

Characteristics Describing Blake – !

Top Survey Results!

Athlete Marketability

Current Image – Survey

Athlete Marketability Social Media Activation

9th!

76th!

+1,100!

most followed NBA player

most followed athlete

avg daily increase

In Twitter followers

The Most Influential NBA Players on Social Media

12.3M9.9M5.9M

7.9M

20.4M4.4M

7.1M

Steph Curry

5.3M3.2M

6.2M4.9M1.4M

5.0M

11.1M5.4M

3.3M4.4M6.1M

4.6M4.6M3.8M

3.8M3.7M0.2M

3.4M3.9M2.1M

Source: “The World’s Highest Paid Athletes,” Forbes, 2015 (h=p://www.forbes.com/athletes/list/ )

Competitive Landscape

Comparison to Other Top Players

Forbes

Ranking! Name! Age! Pay! ($)! Salary! ($)! Endorsements! ($)! Team!

6 LeBron James 30 64.8 20.8 44.0 Cleveland Cavaliers

7 Kevin Durant 27 54.2 19.1 35.1 Oklahoma City Thunder

10 Kobe Bryant 37 49.5 23.5 26.0 Los Angeles Lakers

20 Derrick Rose 27 33.9 18.9 15.0 Chicago Bulls

25 Carmelo Anthony 31 30.5 22.5 8.0 New York Knicks

31 Dwyane Wade 33 27.2 15.2 12.0 Miami Heat

37 Chris Paul 30 26.1 20.1 6.0 Los Angeles Clippers

41 Dwight Howard 29 25.5 21.5 4.0 Houston Rockets

44 Amar’e Stoudmire 33 25 22 3.0 New York Knicks

46! Blake Griffin! 26! 24.7! 17.7! 7.0! Los Angeles Clippers!

49 Joe Johnson 34 24.2 23.2 1.0 Brooklyn Nets

Competitive Landscape

SWOT Analysis

Strengths!

-Charismatic

-Player for a large-market team

-5-time NBA All-Star

-Known for powerful dunks

(2011 Dunk Contest Winner)

-Made the playoffs the last

4 years

Weaknesses!

-Little post-season success-No MVP seasons -Although he is improving, not known as a great all-around player -Not clearly viewed as a number one player on a

team

Opportunities!

-Improve on-court Performance-Owner who is willing to spend-Kobe Bryant’s retirement and

Laker struggles-Successful endorsements that resonate with younger audience could lead to other deals

Threats!

-The Warriors continued dominance-Clippers post-season performance could cap his marketability -Chris Paul injury/leaving the team could hurt team performance-Could be traded to the Milwaukee Bucks…

New endorsement opportunities:!

•  e.g H&M, J Crew

•  Health & Wellness

•  e.g Thrive Market

•  Lottery & Gaming

Increasing brand value:!

•  On-court and team

performance

•  Consistent brand visualization

•  Increase visibility of

community engagement

Social media strategy:!

•  Strategy to expand social

media reach via Facebook &

Instagram

•  Increase YouTube presence

Endorsement Pitch

E LITE NBA P LAYER

2009 NBA DRAFT 1ST OVERALL PICK

2011 ROOKIE OF THE YEAR

5-TIME NBA ALL-STAR

I MAGE & P ERSONALITY

CREATIVE & ENGAGING

D ELIVERS V ALUE

C REATIVE & E NGAGED

P ARTNER

Contact us for new opportunities