Natura Cure marketing plan Final

Iris Hoag Julee Jenkins Dewi Prasetia Evelyn Yang HerbaCure - A Clinically Proven Herbal Supplement with Multiple Benefits... Company: NaturaCure Mission Statement - To improve peoples

Iris Hoag Julee Jenkins Dewi Prasetia Evelyn Yang

HerbaCure - A Clinically

Proven Herbal Supplement with Multiple Benefits

About NaturaCure and HerbaCure

5Cs Summary

Market Concentration Decisions

4 Ps

Why Invest in us

Metrics

Company: NaturaCure

 Mission Statement - To improve peoples lives through nature

 New company dedicated to the “green revolution”

 Single product focus

 Imported from Indonesia

 Multiple benefits

 Clinically proven

 Sachet package

5 Cs (cont.)

Customer: Health conscious, looking for a natural cure

Context: Increasing demand for natural and green products

Competition: No other company offers same benefit bundle Main direct competitor: Nature’s Way

Collaborator:Production Company – exclusive contract

Retailers (health foods stores and airport stores)

High retail profit margins (46% and 54%)

Build strong relationships/”Push”

Receive priority placement

SWOT Analysis

Strengths:

 Increasing interest

in herbal products

 Multiple benefits

 Unique product

 Low price

 TSA approved

Weaknesses:

 New brand

 Low control over the production

 Low trust for herbal products

Opportunities:

 Product

Extensions

 Moderate entry

barriers

 Innovative sachet

package

Threats:

 Competition from new companies

 FDA regulations could change

Market concentration decisions

 Health food retail shopper

 19-35

 Health-conscious

 Educated

 Urban

 Affluent

 Female

 Long distance travelers

 Travel related illness

 TSA approved packaging

Segment 1: 19-35 health-conscious, educated, urban, affluent, female

Segment 2: Long distance travelers

Product Unique product made from Indonesian herbs, clinically proven, multiple benefits, TSA approved packaging Price Retails at $9.50 (35% profit margin) Retails at $12.00 (40% profit margin)

Promotion

Free samples, print ads, website, online marketing and coupon, PR, POP

displays

Skymall Magazine print

ad, online marketing, POP displays

Place Health food stores such as Whole Foods and Sprouts,

Priority shelf placement

Convenience stores at airports (LAX, SFO, SAN)

Why Invest in Us?

HerbaCure Appeal to Investors

 High profit margins (35% and 40%)

 Unique product, no direct competition

 High growth industry

 Large potential customer base, 85% retention

 Minimal governmental regulations

 Inelastic demand for product

 High retail profit margins will create “push”

Growth in the Herbal Dietary Supplement Industry

2004 2005 2006 2007 2008 2009 2010 2011 2012 0

1,000 2,000 3,000 4,000 5,000 6,000

Sales

($ in million)

Source: HerbalGram

Projected Profit for the Next Five Year

2014 2015 2016 2017 2018

Health Food

Retail Shoppers $ (165,285) $ (61,055) $ 69,562 $ 237,375 $ 433,337 Long Distance

Travelers $ 918,394 $ 1,245,294

$ 1,662,091 2,193,509 $ $ 2,871,067

Total

Profitability $ 753,109 $ 1,184,239 1,731,654 $ $ 2,430,883 $ 3,304,404

Any questions?

Thank you!