Film Fest English Toolkit 1 - Business Administration In today’s global markets, customers need clear information about all the variety of products offered and so do producers and manufa
Trang 1Film Fest
English Toolkit 1 - Business Administration
In today’s global markets, customers need clear
information about all the variety of products offered and
so do producers and manufacturers who need to provide
customers with exactly what they want
Marketing studies the trends in fashion and also divides
the prospective market into different groups according
to age, sex, social status, buying capability and so on
this market research give producers and manufacturers a
development), how to promote the product (promotion),
The combination of all these elements makes up the
company marketing plan The task of advertising is to
inform the public that a certain product is available and
to persuade them to buy that product and not a similar
one The advertising media know no limit They used to
be just newspapers, magazines, television, radio, leaflets
or brochures Nowadays they also include e-mail and the
Internet What’s next? There is no limit to meet the target
audience Many advertisements contain a slogan which
is a short phrase that identifies the product and attracts
the audience’s attention
Did you know ?
In marketing, products are qualified according to their growth potential and current share A product which has been on the market selling regularly and giving good dividends with low cost in advertising is called
a cash cow because it is constantly milked A product with low growth and very little possibilities of doing
growth potential and low current share is called a problem child A product with a high growth potential but which requires a lot of investment in advertising and probably will stay a short period in the market is
Marketing and Advertising
Activities
1 Answer these questions.
a What is market segmentation?
b Name the items that make a company marketing plan
MARKET SHARE
High
Low
Trang 24 AModule
English Toolkit 1 - Business Administration
3 In groups of three or four provide examples of products which
represent each of these categories:
4 Complete these sentences with the Present Perfect
form of the verbs in parenthesis
5 Work in pairs or minigroups and brainstorm about the most popular
slogans in your language and what articles they identify / promote.
2 Find the words that mean
a tendencias de la moda:
b estrato social:
c y así sucesivamente:
d capacidad de compra:
e una idea clara:
f solían ser sólo:
g está disponible:
a In today’s global market, producers and manufacturers (see)
the need to provide customers with exactly what they want
b Market research (give) producers and manufacturers a
clear picture of what to produce
c A product which (be) on the market selling regularly and
a cash cow:
b dog:
c star:
d problem child:
c When does a market research take place?
d Which are the traditional means of advertising?