02 02 business administration u1b

Dirty Transport1 BModule English Toolkit 1 - Business Administration Today, everybody is talking about globalisation and for many companies it means changing the way they work.. Internat

Dirty Transport

1 BModule

English Toolkit 1 - Business Administration

Today, everybody is talking about

globalisation and for many companies it

means changing the way they work

International or multinational corporations

do business around the world but their

headquarters remain firmly in their home

countries and, from there, they spring to

other places

Global corporations are different and more

complicated to manage They look at the

whole world as one market They settle,

manufacture, conduct research and buy

supplies wherever prices are cheaper,

better and more convenient

Globalisation

Why going global?

Rules of survival as well as communication technology have changed since the early 1980s For big companies, domestic markets are not enough They need a global approach to succeed in global industries They have to be part of all major markets (North America, Western Europe and the Pacific Rim)

However, not every industry should see the world as one Some packaged foods, for example, need to be marketed differently in each country

1 BModule

English Toolkit 1 - Business Administration

a Every industry should see the world as one

b Globalisation brings changes to the way many companies work

c It is more complex to manage global corporations than multinational ones

d Global corporations operate in those countries where the prices are low

e An international corporation is the same as a global corporation

f The rules of survival have changed since 1990

Activities

4 Look for information on the Internet and / or newspapers

and answer the following questions.

1 Scan the text and state if the sentences below are true (T) or false (F).

3 Match and make sentences.

2 Look for transparent words in the text and translate

them into Spanish

1 .have their headquarters in their home countries.

2 .because domestic markets are too small for them

3 .global markets.

4 .look at the whole world as one market.

a Large companies need

b Multinational companies

c Global corporations

d Big companies look for

global markets

a What does globalisation mean for many companies?

b Do international corporations leave their home countries to do business?

c How is the global corporation managed?

d Which are the major markets?

e Do all industries see the world as one?

English Spanish