The Demand Curve Faced by the Firmowing to its smallness relative to the market, the firm can actually sell as much output as it wants without influencing the price.. elastic demand curv
Trang 1The Perfectly Competitive
Market
Economics 11
UPLB
Trang 2Market Economy
exchange goods or services
helps answer the basic economic questions of what, how much and for whom to produce
different commodities
to various units with the help of a pricing
mechanism
Trang 3The Market System
coffee, clothes and many others
of these commodities like steel, minerals and labor
the number of sellers or buyers
demand for the commodity
control in the market
Trang 4Two General Types of Markets
features]
Monopoly – one firm
Oligopoly – two or more, but few firms
Monopolistic competition – many firms selling
differentiated products
Trang 55 Features of Perfectly Competitive Market
market
Trang 6The Demand Curve Faced by the Firm
owing to its smallness relative to the market, the firm can actually sell as much output as it wants without influencing the price
elastic demand curve
the equilibrium price is still determined in the
market by the forces of demand and supply
P
Q d
Trang 7Revenues of the Firm
Total revenue (TR) is the firm's gross income from the sale of its product
TR=P.Q
Marginal revenue (MR) is the additional revenue earned from
each additional unit of output sold
MR=∆TR/∆Q
Average revenue (AR) is total revenue divided by output.
AR=TR/Q
Trang 8Equilibrium price is determined
Trang 9Equilibrium price is determined
Trang 10FIGURE 6.1 The market and firm demand curves for a perfectly competitive good
In the left panel of this diagram, we find a downward sloping market demand curve for the good Its intersection with the market supply curve determines the equilibrium price
(P*) that will prevail in the market Since a perfectly competitive firm can sell all that it wants at P*, the firm’s demand curve is the horizontal line shown at the right panel of this
diagram.
P
Q 0
Trang 13Output Price Total Revenue Marginal Revenue Total Cost Marginal Cost Profit
Trang 15Deriving profits from the TR and TC curves
Top panel
TC curve For these levels of output, the firm’s profits are positive
that the firm’s profits at these levels of output are zero since TR=TC
below the TC curve, which implies that the profits are negative.
Bottom Panel -
the slope of the TC curve (TC) are equal Hence, Q* is the firm’s
profit-maximizing level of output.
Trang 16Total Revenue TR = 0P*AQ*, Total Cost TC = 0CBQ*,
Profit π= CP*AB
Trang 17Profit maximization for a perfectly
competitive firm
The firm maximizes its profit at the intersection of the MR and
MC curves (point A) This means that the firm’s
profit-maximizing level of output is equal to Q*.
How large is the firm’s profit?
The firm’s total revenue is equal to the product of the price (line segment 0P*) and its output (line segment 0Q*) This suggests that its total
revenue is equal to the area 0P*AQ*
On the other hand, the firm’s total cost is equal to the product of its
average cost at Q* (line segment 0C) and its output (line segment 0Q*) This means that total cost is equal to the area 0CBQ*
Since profit is equal to TR less TC, it is therefore equal to the difference between areas 0P*AQ* and 0CBQ* In other words, the firm’s profit is equal to CP*AB
Trang 19The effects of a fall in the output price
Since profit maximization requires the equality between MR and MC, the fall in the price leads
to a fall in the firm’s output from Q1 to Q2
Profit also decreases
Trang 21Break even point
When price falls down to P3 , price equals the
lowest point of the firm’s average cost curve.
This means that the firm’s total cost and total revenue are equal
Thus, the firm’s profit at P3 is equal to zero We refer to this as the break-even point.
Trang 22PRICE falls below AC at P4
If price falls below AC at P4 The firm incurs a loss but must continue to produce to minimize losses.
A
B C
D E
Trang 23Loss Minimization at a price between the minimum
AC and AVC curves
minimum points of the AC and AVC curves, MR =
MC at point A, and the best output level is equal to
Q 4
produce If the firm decides to stop production, it will still continue to pay for its fixed costs ECBD
from closing down are larger than its losses from continued production.
Trang 24P5
Q5* 0
loss
P5= MR5= AR5
At P5 = min AVC, the loss is equal to the Total Fixed Cost (TFC), which is the also the loss if the firm did not produce Therefore the firm should shut down.
Trang 26Firm’s Supply Curve:
Portion of MC curve above the AVC curve
Trang 27Long Run Equilibrium
is such that it is profitable for firms to operate.
Positive profits will attract new firms into the
industry
Supply curve will shift to the right
Price will decline until profit is driven down to zero
Trang 28Long Run Equilibrium
D-S conditions) is such that it not profitable for firms to operate.
Negative profits will make some firms leave the
industry
Supply curve will shift to the left
Price will increase until profit is no longer negative
Trang 29At Po, firms are reaping profits New
firms are attracted as long as profits
are positive Supply curve shifts to
the right, so price falls.
Q1
Trang 30SAC1
Q 0
Trang 31Constant cost industry
Suppose that the industry’s initial long-run equilibrium corresponds to price and output levels P0 and Q0,
We have a constant cost industry if the shift in the
supply curve leads to a long-run equilibrium wherein the market price goes back to P0
Trang 32D0 D1P
Q Quantity
Trang 33SAC1
Q 0
COST
SMC1
LMC
The increase in price will make the industry profitable This will result
in entry of new firms The increased supply will drive the price down until profits are back to zero at P0
1
Trang 34Increasing cost industry
Suppose that the industry’s initial long-run equilibrium corresponds to price and output levels P0 and Q0,
We have a increasing cost industry if the shift in the supply curve leads to a long-run equilibrium wherein the market price P1 is greater than P0
Trang 35Q 0
Trang 36D0 D1P
Q Quantity
Long Run Supply Curve
INCREASING COST INDUSTRY
Trang 37Decreasing cost industry
Industry’s initial long-run equilibrium corresponds to price and output levels P0 and Q0, respectively
An increase demand from D0 to D1 results in higher
equilibrium price and quantity
The higher price makes the industry profitable Firms will be encouraged to enter the industry However, the entry of firms causes LAC to shift downwards
We have a decreasing cost industry if the shift in the supply curve leads to a long-run equilibrium wherein the market price P1 is less than P0
Trang 38SAC1
Q 0
COST
SMC1
The initial increase in price will make the industry profitable
However, the entry of new firms will cause the LAC to decrease (shift downward) Equilibrium will be established at P1,Q1
P0
MR0
P1
MR1P’1
LAC1
Q0
Q1
Trang 39D0 D1P
Q Quantity
Long Run Supply Curve
DECREASING COST INDUSTRY
Trang 41Letter from parents to son…
Dear Anak,
Naipadala ko na 50 thousand pesos na
tuition fee mo, pinagbili na namin ang
mga kalabaw natin Ang mahal pala ng
kursong COUNTER STRIKE,
Wala na din pala tayong baboy naibenta na din para dun sa sinasabi mo na project nyo
na NOKIA N75, ang mahal naman ng
project nayun.
Kasama din ang 7 thousand dun para sa
field trip nyo sa MALL OF ASIA, anak
malayo ba yun? mag ingat ka sa pagbibiyahe
mo,
Trang 42Letter from parents to son…
mo na yung instrumentong I-POD na kinakailangan
mo sa laboratory nyo.
san ba kamu yan sa VICTORIA COURT ??? -
maganda ba dyan? Presco ba hangin katulad dito sa atin?
nyo na SANMIG LIGHT?
Napailaw nyo na ba? Mataas ba nakuha nyo na
grado dun?
arian natin ay makagradweyt ka na, walong taon ba talaga ang kurso mo sa SECRETARIAL? ?? Sanapag gradweyt mo makakuha ka ng trabaho kaagad
kagaya ng manager ng kumpanyapara mabawi natin ang mga ari arian nating nasa sanglaan.
Trang 43Letter from parents to son…
MAK DONALD ka palagi kumakain ok ba naman
sayo ang mga ulam dyan? Baka hindi masarap
kawawa ka naman.
ipapadala ko sayo ang pera na pambili mo ng
ALTIS na gagamitin mo sa VACANT SUBJECT mo.
Itang at Inang
P.S Anak mag aral ka ng mabuti Mahal na mahal
ka namin at gagawin namin ang lahat alang-alang
sa iyo.