WHY FOCUS ON GENERATIONAL DYNAMICS?... BABY BOOMERSWEALTH: BOOMERS HAVE COLLECTIVELY EARNED MORE THAN $4 TRILLION, MORE THAN TWICE THE WEALTH OF THE PREVIOUS GENERATION... CENSUS BUREAU
Trang 1OF ALUMNI
Trang 2WHY FOCUS ON
GENERATIONAL DYNAMICS?
Trang 3KIDS REACT VIDEO
Trang 4WHO: SOME STEREOTYPES APPLY
WHY FOCUS ON
GENERATIONAL DYNAMICS?
Trang 5WHO: SOME STEREOTYPES APPLY
WHAT: ONE MESSAGE DOES NOT FIT ALL
WHY FOCUS ON
GENERATIONAL DYNAMICS?
Trang 6WHY FOCUS ON
GENERATIONAL DYNAMICS?
WHO: SOME STEREOTYPES APPLY
WHAT: ONE MESSAGE DOES NOT FIT ALL
HOW: YOU WANT PRINT I LIKE E-MAIL
SHE PREFERS 140 CHARACTERS OR LESS
Trang 7WHAT DOES THE WORD
“WOODSTOCK”
INSPIRE IN THE MIND OF
A 60, 40, 20 YEAR OLD?
Trang 9Woodstock underscored my optimism about people I learned that a very large, ill prepared group of people can remain caring, peaceful and make the most of a miserable situation, no toilets, no food, no water, rain, and very fertile mud everywhere We turned the mud to
a play ground and had fun together.
Trang 10Woodstock reeks of hypocrisy Most of the hippies eventually devolved into yuppies A few of them stayed true to their professed values but the vast majority of this generation traded peace and love for stocks and real estate Our economy and ecology have never been the same.
Trang 11BABY BOOMERS
(BORN BETWEEN 1946 AND 1964) ARE
WORKAHOLICS IDEALISTIC COMPETITIVE QUESTIONING AUTHORITY
Trang 12BABY BOOMERS
“LIVE TO WORK”
Trang 13BABY BOOMERS
WERE INFLUENCED BY
POST-WAR PROSPERITY THE RISE OF SUBURBIA VIETNAM AND WATERGATE
1960’S SOCIAL UPHEAVAL
Trang 14HIGHLY ADAPTIVE TO CHANGE AND TECHNOLOGY
GENERATION X
(BORN BETWEEN 1965 AND 1980) IS
SELF-RELIANT DISTRUSTFUL OF INSTITUTIONS
ECLECTIC
Trang 15GENERATION X
“WORK TO LIVE”
Trang 16GENERATION X
WERE INFLUENCED BY
MTV HIGH DIVORCE RATES LATCH-KEY PHENOMENON
CHALLENGER EXPLOSION
Trang 17(BORN BETWEEN 1981 AND 2000) ARE
CONFIDENT SELF-EXPRESSIVE
DIVERSE AND OPEN
TO DIVERSITY OPEN TO CHANGE
Trang 18“IT’S ALL ABOUT ME”
Trang 19ARE INFLUENCED BY
EXPLODING TECHNOLOGY
DIVERSITY HELICOPTER PARENTING
THE RECENT RECESSION
Trang 20GOING TO COLLEGE
BABY BOOMERS GENERATION X MILLENNIALS
How big? 78 million 46 million 80 million How many college degrees? 23 million (29%) 16 million (35%) 28.8 million (36%) When were they in college? ‘64-’82 ‘83-’98 ‘99-now
Trang 21COSTS AND DEBT
BABY BOOMERS GENERATION X MILLENNIALS Public college tuition $517 $2,543 $8,893
Private college tuition $2,055 $11,044 $30,094
Public college tuition (‘13 dollars) $2,710 $4,101 $8,893
Private college tuition (‘13 dollars) $10,783 $17,806 $30,094
Percent who borrowed 33% 45% 71%
Average debt (‘13 dollars) $4,800 $15,000 $29,400
Graduated into Economic expansion Economic recession Economic recession
Trang 22BABY BOOMERS
WEALTH: BOOMERS HAVE COLLECTIVELY
EARNED MORE THAN $4 TRILLION,
MORE THAN TWICE THE WEALTH OF
THE PREVIOUS GENERATION
Trang 23BABY BOOMERS
LOSS: THE MEDIAN NET WORTH FOR U.S HOUSEHOLDS HEADED BY PEOPLE AGED 55 TO 64 WAS ALMOST 8% LOWER,
AT $143,964,THAN THOSE 75 AND OLDER IN 2011, ACCORDING
TO U.S CENSUS BUREAU DATA
WEALTH: BOOMERS HAVE COLLECTIVELY
EARNED MORE THAN $4 TRILLION,
MORE THAN TWICE THE WEALTH OF
THE PREVIOUS GENERATION
Trang 24BABY BOOMERS
WORKING LONGER: 70% OF BOOMERS PLAN TO
WORK DURING THEIR RETIREMENT YEARS
LOSS: THE MEDIAN NET WORTH FOR U.S HOUSEHOLDS HEADED BY PEOPLE AGED 55 TO 64 WAS ALMOST 8% LOWER,
AT $143,964,THAN THOSE 75 AND OLDER IN 2011, ACCORDING
TO U.S CENSUS BUREAU DATA
WEALTH: BOOMERS HAVE COLLECTIVELY
EARNED MORE THAN $4 TRILLION,
MORE THAN TWICE THE WEALTH OF
THE PREVIOUS GENERATION
Trang 25GENERATION X
OPTING OUT OF PARENTHOOD:
43% OF GEN X WOMEN AND 32% OF GEN X MEN
DO NOT HAVE CHILDREN
Trang 26GENERATION X
PROFESSIONALLY FRUSTRATED: 41% ARE
UNSATISFIED WITH THEIR CURRENT RATE
OF ADVANCEMENT AND 49% FEEL STALLED
OPTING OUT OF PARENTHOOD:
43% OF GEN X WOMEN AND 32% OF GEN X MEN
DO NOT HAVE CHILDREN
Trang 27GENERATION X
SETBACK: PEOPLE BETWEEN 35 AND 44 SAW A
59% DECLINE IN MEDIAN HOUSEHOLD NET WORTH BETWEEN
2005 AND 2010, THE LARGEST DROP OF ALL AGE GROUPS
PROFESSIONALLY FRUSTRATED: 41% ARE
UNSATISFIED WITH THEIR CURRENT RATE
OF ADVANCEMENT AND 49% FEEL STALLED
OPTING OUT OF PARENTHOOD:
43% OF GEN X WOMEN AND 32% OF GEN X MEN
DO NOT HAVE CHILDREN
Trang 28SINCE THE RECESSION ARE PART-TIME
Trang 29FOR EVERY DOLLAR THEIR WORKING FATHERS EARNED IN 1980, WHILE YOUNG WOMEN EARNED $1.17 FOR EVERY DOLLAR
EARNED BY THEIR WORKING MOTHERS IN 1980
SINCE THE RECESSION ARE PART-TIME
Trang 30WOMEN ARE SMARTER: 57% OF TODAY’S
FOR EVERY DOLLAR THEIR WORKING FATHERS EARNED IN 1980,
WHILE YOUNG WOMEN EARNED $1.17 FOR EVERY DOLLAR
EARNED BY THEIR WORKING MOTHERS IN 1980
SINCE THE RECESSION ARE PART-TIME
Trang 32NIKHIL HUNSHIKATTI
B2B and B2C marketing Research, Analytics, Customer IntelligenceDatabase Marketing
Trang 33JEAN FINNEGAN
Product DevelopmentMarketing ResearchInvestment, retirement, wealth market consulting
Trang 35THANK YOU