© 2012 IBM Corporation Smarter Commerce on Cloud BUY Marketing on Cloud MARKET SELL Analytics on Cloud Big Data on Cloud Mobility Devices on Cloud Women & Infant Hospital Women
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Reinvent E-Commerce with Cloud
Tran Viet Huan, PhD
CTO, Cloud Labs, IBM ASEAN
CTO, IBM Vietnam
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Leaders looking to the cloud to respond to powerful new forces
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IBM provides the power of cloud to rethink IT and
Enabling new IT and business
processes that break down
traditional silos, connect and
empower people across the
ecosystem, and simplify
information access—to increase
productivity and speed time to
revenue and results
Deliver IT without
boundaries
Speed the delivery of new offerings and services by creating new models of self-service and deployment
Transform the economics of innovation
Interacting with customers, partners and citizens in valuable new ways, while ensuring security and privacy,
to improve their experience and perception of the brand and build trust—driving loyalty that lasts
Build enduring partner and citizen relationships
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Cloud Value Framework
Improve Tranform Create
Enhance Extend Invent
Customer Value Proposition
Source: IBM Institute for Business Value analysis, 2012.
The Cloud Value Framework helps organizations classify the extent to which their use of cloud impacts value propositions and value chains
Optimizers
Innovators
Disruptors
Smarter Data Center Smarter IT-Business Center (SIB)
Market Focus for
the last few years
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Smarter Commerce on Cloud
BUY
Marketing on Cloud
MARKET
SELL
Analytics on Cloud
Big Data on Cloud
Mobility Devices on Cloud
Women &
Infant Hospital
Women &
Infant Hospital
INNOVATORS
Thoughts:
Can you provide these as a services to your Ecosystem partners, your divisions or customers? Self Service, Division charge back, New Business Model
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Cloud adoption patterns are emerging backed by proven best practices
Cloud Enabled Data
Center (IaaS)
Cloud Enabled Data
Center (IaaS) Cloud Platform Services (PaaS)
Cloud Platform Services (PaaS) Cloud Service Provider
Cloud Service Provider
Business Solutions
on Cloud (SaaS)
Business Solutions
on Cloud (SaaS)
Accelerate time-to-market with new workloads
Deliver innovative business services
Cut IT expense, risk
& complexity
Gain immediate access to applications
Transition IT from a cost
center”to a strategic
center of business value
Enable dynamic cloud based service delivery “On Demand” and at lower cost
Implement new business models for internal and/or external service providing,
Software-as-a-Service delivering IT and process orchestration within and across organizations
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Cloud Enabled
Datacenter Cloud Platform Services Business Solutions on Cloud Cloud Service Provider
IBM is working with clients in each of these areas to help
them achieve real business value
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Cloud capabilities built upon a common platform, with a
commitment to open standards
Common open standards technology and a broad industry ecosystem
Private & Hybrid Clouds
Cloud Enablement Technologies
Managed Cloud Services
Infrastructure and Platform as a Service
Cloud Business Solutions
Software and Business Process as a Service
Business Process as a Service Software as a Service
Platform as a Service
Infrastructure as a Service
Enables private/hybrid cloud
service delivery and
management
Secure and scalable cloud managed services platform
Pre-built Cloud SaaS business applications and solutions
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Smarter Commerce
Social Business
Business Analytics &
Optimization
IBM is defining new segments and driving new value for our clients Cloud-enabled capabilities allow clients to optimize people, processes, decisions, and assets
Smarter Cities
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Accelerate Transformation with Smarter Commerce on Cloud
IBM Smarter Commerce on Cloud offers the advantages of cloud economics and
immediate access to Smarter Commerce solutions in order to accelerate your
company’s ability to transform the entire customer experience
Accelerate your response to
changing market dynamics by
using the cloud to analyze data
from multiple sources in real-time
to provide deeper insights into
customer behavior
Accelerate customer value by using the cloud to reduce your time to market and deliver innovation faster
Accelerate customer, supplier and partner engagement by collaborating in the cloud, making it easier for everyone to access and share information
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Analyze
at the point of impact
Accelerate
business process innovation
Connect
people with collaborative business networks
Market Buy
Service Sell
Smarter Commerce on Cloud creates new opportunities to
redefine value chains and accelerate time to value.
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Enables companies of all sizes to quickly and affordably upgrade their commerce processes and deliver a seamless, end-to-end customer experience, by providing enterprisclass
e-commerce capabilities in the cloud
Integrated e-commerce platform delivering marketing, selling & fulfilment :
•Maximize on-line revenues by accelerating online store implementations
•Deliver a customer-centric shopping experience
•Use insights into customer behavior to enable personalized offers and promotions
•Optimize inventory with available to promise and flexible fulfillment options
•Empower business user to build and personalize relationships with customers
IBM Commerce on Cloud
IBM Smarter Commerce on Cloud
Market
Sell Service
Buy
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Complete eCommerce Solution With Flexible Deployment Models
Flexible Cloud Deployment Models
IBM Commerce Platform
Reporting
&
Analytics
Sales Tax
Email Services
Complementary functionality
IBM Commerce on Cloud*
IBM Cloud Infrastructure and Services
Catalog &
*Conceptual diagram only Does not reflect pricing / packaging
Order Mgmt.
Payment Systems
and others as needed
Web App Caching
Ratings &
Reviews
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IBM Cloud Infrastructure and Services
Support Dynamic Business Needs
App Management & Hosting
Data Retention & Migration
Disaster Recovery
Network & Infrastructure Management
Software Support
Security & Compliance Certification
Support Helpdesk
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Cloud Solutions reduce risk and accelerates time to benefit
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Attribute Capital Investment
Customization Time to Implement
Scalability Flexibility
High
High Long Limited Low
Low
Low Short Unlimited High
Smarter Commerce on Cloud Delivers Many Benefits
The choice of deployment method will depend upon your unique
business situation and fit
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