Using mobile technology to improve the travel experience

Canada’s 2 nd Largest & Most Preferred Airline 85+ Destinations, 100+ Aircraft 9 th Largest Carrier in North America Manoj Jasra Digital Director, WestJet... Stress Free Travel... Conte

Empowering

d Traveller

Canada’s 2 nd Largest & Most Preferred Airline

85+ Destinations, 100+ Aircraft

9 th Largest Carrier in North America

Manoj Jasra

Digital Director,

WestJet

Stress Free Travel

Contextual Experiences Deep-linking

Intelligent Integrations Leveraging Data Clear

Communication

Communication Considerations

Growth of social messaging

continues to sky rocket

New channels for support

and marketing have emerged

Preferences vary across

countries and demographics

Research & Booking

I should be able to research & book

however I want to

I expect the experience

to be intuitive and quick

I expect you to remember me

I don’t want to be treated like everyone else

Guest Expectations

Multi-Screen Experience

156M People Engage with Travel Content Across Platforms

Personas and Audiences

“The Business

Traveler”

“The Thrifty Traveler”

“The Family Traveler”

“The Experience Traveler”

Pre Trip

Pre

Trip

Day of trip = day of

frenzy

Time to leave, time / map

to airport

Transportation / Parking

Checklist (personal items, travel documents, etc…)

At the

Airport

At

Airport

Way Finding / iBeacons

Key Information:

Boarding Passes, Flight Status, Gates

Security lines

Time until next event

In

Flight

In Flight

Airlines are innovating Enhanced Experiences Bring your own device

Content / Streaming

Media

WiFi

Payment Onboard

Thank You