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social media best practices

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ways to transform into a face2face library3... basic communication online... add pictures & video [like this]... pics of staffnew stuff customers!... What my library does... respond to

Trang 3

we have

the tools

flickr.com/photos/safari_vacation/6257284524/

Trang 4

not quite
 sure how 


to use

them!

Trang 5

So, what do you think


about our library?

flickr.com/photos/10059155@N05/4712929433/

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What's missing?

flickr.com/photos/40624839@N02/3784049371/

face2face interaction

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how online

engagement


works

flickr.com/photos/23697075@N03/3010947232/

Trang 12

flickr.com/photos/niallkennedy/667670285/

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ways to 
 transform into a face2face library

3

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1. flickr.com/photos/94852245@N00/4338268272/

listening

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why listen?

flickr.com/photos/58571789@N00/4519906494/

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what to

listen for

flickr.com/photos/58571789@N00/4519906494/

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flickr.com/photos/58571789@N00/4519906494/

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listening in

Topeka

flickr.com/photos/58571789@N00/4519906494/

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basic

communication


(online)

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conversational

writing

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add pictures

& video

Trang 22

add pictures

& video

[like this]

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be “you”

online

[“you”]

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pics of staff

new stuff

customers!

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where are the people?

flickr.com/photos/hackleypubliclibrary/3903700537/

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flic.kr/p/4n5sc23 “doing”

community

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we get this

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less control here

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start 
 talking!

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ask

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What my
 library does

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flic.kr/p/XqGwP

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respond

to critics

flic.kr/p/6xck7m

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listen first

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admit & apologize

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be nice

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be quiet (i.e., don’t

respond)

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develop a thick skin

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where to start!

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eNews Website

Library
 News Facebook Instagram

who does the work?

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set goals 


& strategy

flickr.com/photos/21290415@N05/3006994838/

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measure success

Trang 46

creating great

customer connections

starts with you!

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thank

you!

davidleeking.com

Ngày đăng: 18/03/2016, 09:21