The 3 Best Social Media Tactics to Get More Customers

Social media can be used effectively to drive sales. Because it helps you distribute marketing messages further, faster, and cheaper than ever before. But most companies struggle, or don't see any return at all. The reason has nothing to do with how many hashtags you use, or how often you update Facebook. And everything to do with execution on one -- or all -- of these three tactics.

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The 3 Best Social Media Tactics to Get More

Customers

Social media can be used effectively to drive sales

Because it helps you distribute marketing messages further, faster, and cheaper than ever before But most companies struggle, or don't see any return at all

The reason has nothing to do with how many hashtags you use, or how often you update

Facebook

And everything to do with execution on one or all of these three tactics.

josephjaffe

Tactic #1 : Partnerships

One of the best ways to see quick growth is to "piggyback" off other sources

This could be something simple like your existing website traffic or customer database Simply

funnel these people to your social media accounts, to increase engagement and drive up the lifetime value of each customer

But beyond that, you can use online business development to find partners who will promote you

to their audience

Maybe you can help them with a technical problem, or maybe you agree to run a promotion and donate free products in exchange for their promotion Either way, you want to identify people -bloggers, companies, nonprofits, etc - who share your target customers

Then come up with creative ways to partner and provide long-term value It could be something simple like sponsoring a blogger to provide "advertorials"

Because when used correctly, advertising can be extremely effective

Tactic #2 : Advertising

Contrary to what "social media experts" think, advertising is still a great way to get more traffic, leads and customers

And because social advertising is new, it's a really good investment For example, you can get targeted clicks for a dollar or less

But social media doesn't convert well

directly So instead, use an incentive to

increase your conversion rate

Maybe that means a holiday discount or free shipping Or you can try using exclusive content or convenience The type of incentive depends on your business and customers

But no matter what incentive you try,

it's important to recognize that the

best ads are content and rely heavily

on copywriting (with specific themes,

hooks and triggers)

Which brings us to the last point

Tactic #3 : Content

Marketing

"Content marketing" is a buzzword that starting to make the rounds online But it's far from a trend

Content-driven marketing has helped fuel some of the biggest brands in the world, including

Coca-Cola and Apple.

Online, content can give you multiple returns It can increase your brand awareness, help you get links for SEO, and position your content to "go viral" in social media

But it's not that easy because you can't churn out an article in 15 minutes and expect it to move

people And you can't pay $10 per post and assume traffic will just start pouring in.

There are specific elements that separate the PROs from the amateurs So you can take the time and invest to acquire the skills needed Or you can pay handsomely for it

Each of these tactics work differently for different people It depends a lot on your business, market positioning, and customers

But the one thing each have in common is that they all will cost you something Which might disappoint some people because contrary to popular belief, social media isn't free

Profitable partnerships can take months or years to payoff Advertising requires capital up-front And success with content marketing depends on skill and expertise

And if you want to get to the next level and use social media to get more customers, then you'll need to invest appropriately

Connect:

Authored by:

Brad Smith

Brad Smith is a digital marketing consultant and the founder of FixCourse, an online

publication that teaches organizations how to grow Discover how to "fix" your marketing

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