Building rich engaging customer facing apps

SNA Terminal Mainframe Connect With Your Customers in a Whole New Way LAN / WAN Client Server LAN / WAN Client Server Cloud Mobile Social Data Science Thousands Millions Billions con

Building Rich & Engaging Facing Apps

Customer-Webinar – Tues May 12th

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Welcome & introduction

The Salesforce Advantage – our secret sauce The consumer App experience

Building on Heroku

Connecting to the Salesforce1 Platform

Q&A

Agenda

Adam Littler Commercial specialist of Heroku

alittler@salesforce.com

Cloud Computing Driver, Catalyst & Evangelist

No Hardware/Software Subscription Model Automatic Upgrades Constant Innovation

World’s #1 CRM company

World’s most admired software company

World’s most innovative company

#8 best company

to work for

Celebrating 16 Years of Giving Back

SNA Terminal Mainframe

Connect With Your Customers

in a Whole New Way

LAN / WAN Client

Server

LAN / WAN Client

Server

Cloud Mobile Social Data Science

Thousands Millions Billions connected things Trillions customer interactions

The Customer Gap

Your Company

Service Agents

Salespeople Marketers

Customers

of customers are not engaged with companies

Not engaged with:

Your mobile apps Your communities Your employees

32 %

in sales

Customer satisfaction Marketing ROI Customer retention

Faster deployment

Engaging With Customers Delivers Success

Source: Salesforce Customer Relationship Survey conducted March 2014 - May 2014, by an independent third-party, Confirmit Inc., on 4,100+ customers randomly selected.  Response sizes per question vary

Average Percentage Improvements Reported by Salesforce Customers

Every company becoming

Industry trends & themes re app development

25% of IT software budget to mobile application development, deployment, and management by 2017

45% of mobile enterprise app initiatives to be delayed or go over budget in 2015 The number of enterprise applications optimized for mobility will quadruple by

2016

Over 50% of large organizations will invest in enhanced enterprise mobility -

securing apps and data in 2015

By 2017, 100% of apps in customer-facing roles will be built for mobile-first

consumption

85% of companies have a mobile backlog of between one and 20 applications Mobile App Backlog is Directly Damaging Revenue in the Enterprise

How does Salesforce do what we do?

Salesforce1 Platform

Analytics Community

Marketing Service

Trusted Cloud Infrastructure

Force.com • Heroku • Wave

Shared Data Workflow Shared

Shared Reporting

Shared Collaboration Shared Identity

Shared APIs

Lightning Builder • Framework • Components

Apps are Transforming Industries

Startups disrupt by developing apps with speed and innovation, and delivering superior customer experiences

Transportation Shopping Entertainment Transactions

Today, Every Company Must Be an Apps Company

Your brand, your products, your customer experience are carried by your apps 24 x 7

What Does It Take to Build Apps Like These?

Transformative apps require a different recipe

Technologies of the consumer internet like Node, PHP, Java, and Ruby

Pixel-perfect digital experiences for brand fidelity and customer delight

Powerful developer and app management tools to free your team to innovate

Frequent and fast iteration of new features to keep up with the market

Seamless integration to powerful business tools like Salesforce

Scalable, high-performance platform to handle rapid and uneven growth

Loyalty

& Engagement of Things Internet

Marketing

Campaigns Websites & Media eCommerce

What are leading brands using Heroku for?

Salesforce1 Platform

Analytics Community

Marketing Service

Trusted Cloud Infrastructure

Force.com • Heroku • Wave

Shared Data Workflow Shared

Shared Reporting

Shared Collaboration Shared Identity

Shared APIs

Lightning Builder • Framework • Components

These Modern Customer Apps Demand a Different Recipe

Build Apps Fast Build Business Faster

apps faster

Agile and elastic platform that developers love

Smarter infrastructure lets you build apps that scale

Open and extensible

Modern language support and ecosystem of 150+ add-ons

Connected to Salesforce

Sync customer apps with business processes

Build Engaging Customer-Facing Apps with Heroku

When building consumer or customer-

facing apps

When Do Customers Choose Heroku?

To leverage “open source” developer skills and frameworks

Dynos Database Add-ons

Wait for IT to provision servers for

dev, test, prod (up to weeks)

​ 

Make sure that OS, web server,

runtimes, all code bases are in

synch, up to date, patched

(constant effort)

​ 

Figure out how much

infrastructure is enough, but don’t

over-buy (The Price is Right)

​  Tune the databases

​  Patch the databases

or

​  Hire a DBA for $150k

Customer-facing Apps (B2C &B2B)

Common Use Cases

Agility and scalability essential for Macy’s to succeed across shifts of fashion season, customer

preferences, and marketing promotions

Created mobile ecommerce websites for Bloomingdales.com and Macys.com on Heroku

Faster innovation and time to market benefits lead to additional mission-critical online apps

Macy’s Delights Customers with Mobile Apps Built on Heroku

Andrew Bertera, Executive Director of Marketing

“Heroku gives us a powerful, flexible platform that enables us to

test, learn, and proceed aggressively with new mobile ideas that

excite our customers, making shopping more convenient and fun.”

Shawn Morrisey, VP of Mobile Engineering, Macys.com

•  We will send on a link to recording

•   You are welcome to contact any of the presenters directly for follow-up

gguinane@salesforce.com

Adam Littler Commercial specialist of Heroku

alittler@salesforce.com