How to build an app in 20 minutes webinar

Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties,

How to Build an App

in 20 Minutes

Gavin F Guinane

Master Enterprise Architect

gguinane@salesforce.com

Ian Waters

Platform Marketing Director iwaters@salesforce.com

Agenda

▪   Q&A (10 mins)

▪   Don’t wait until the end to ask your question!

▪   Stick around for live Q&A

–   Speakers will tackle your questions at the end

Have Questions?

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc could differ materially from the results expressed or implied by the forward-looking statements we make All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions

or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling

to larger enterprise customers Further information on potential factors that could affect the financial results of salesforce.com, inc is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2011 This document and others are available on the SEC Filings section of the Investor Information section of our Web site

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all Customers who purchase our services should make the purchase decisions based upon features that are currently available Salesforce.com, inc assumes no obligation and does not intend to update these forward-looking statements

The App Revolution

Apps define: How you engage with How your employees work customers

Every company is becoming an app company

# Apps IT can Deliver

by 2017

“IT Deficit”

Business demand will outstrip IT capacity by

5x

# Enterprise Mobile Apps Required

in 2017

Building Engaging Apps is a Struggle for IT Leaders

By 2017 enterprise app needs will outstrip IT’s capacity to deliver by 5x

*Gartner Study “The Enterprise App Explosion: Scaling One to 100 Mobile Apps ” June 2015

Three Forces Are Driving the App Revolution

Technology

New agility focused

platforms

People New class of app developer

Leadership New type of IT leadership

A Platform to Deliver the App Revolution

Workflow

Data &

Objects Mobile UI Collaboration Analytics Identity

Flexible, Scalable, Metadata Platform

Lightning Toolset

Fast App Dev & Customization

Developer Toolset

Programmatic Services

Salesforce1 Platform Recognized as an Enterprise Cloud Platform Leader

#1

Market Share

Magic Quadrant for Application Platform as a Service, Worldwide March, 2015 Analyst: Yefim V Natis

This includes a graphic that was published by Gartner, Inc as part of a larger research document and should be evaluated in the context of the entire document The Gartner document is available upon request from Salesforce.com Gartner does not endorse any vendor, product or service

depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact

A LEADER

The Forrester Wave™: Enterprise Public Cloud Platforms For CIOs, Q4 '14

A LEADER

The Forrester Wave™: Enterprise Public Cloud Platforms For Rapid Developers, Q4 '14

Build an App - Demo

What You Will See Today

Salesforce1 platform

App Data Model

Let’s Build It!

Next Steps / Resources

http://www.gartner.com/technology/reprints.do?id=1-2C727LS&ct=150324&st=sb

Thank You! Questions?